This document provides an overview of search engine optimization (SEO) strategies and techniques for growth. It discusses common SEO myths and covers fundamental on-page optimization practices like keyword research, website structure, and content creation. Specific tools are recommended for tasks like keyword research, backlink analysis, and competitor analysis to help optimize a website and increase search traffic.

2. SEO for Growth
The ultimate guide for
marketers, web designers
and entrepreneurs
SEOforGrowth.com

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Myths

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SEO is . . .

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SEO is all
about tricks

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SEO is about buying links

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Social doesn't help SEO

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SEO is too hard

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What is SEO
for Growth?

10. Master the fundamentals
• Keyword strategy
• Website SEO
• Web page optimization
• Networking for links

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What is
keyword
research?

12. Keyword research is a practice search engine
optimization (SEO) professionals use to find
and research actual search terms that people
enter into search engines.

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Making
a list

14. Start with a list
• Brainstorm?
• Forum +
• Wikipedia
• Related

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Google
Keyword
Planner

19. GKP tips
• Ad Groups
• Suggested keywords
• Related keywords
• Commercial intent

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Foundational
themes

24. Long tail keywords
• Keywordtool.io
• Nimble
• Auto complete/related

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The website connection

27. Editorial SEO
• Content plan
• Site structure
• On page
• Off page

28. On page
• Home page
• Call to action
• Clarity - Why
• Trust - Proof

33. Optimized elements
• Headline
• URL
• Title
• Description
• Img Alt/Title

34. Wordpress SEO by Yoast

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Networking

36. Where to find links
• Partners
• Associations
• Competitors
• Content
• Contributions

37. ahrefs

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Tool
roundup

39. Must have tools
• Google Keyword Planner
• Keywordtool.io
• BuzzSumo
• SEMRush
• ahrefs
• RivalIQ
• Nimble

40. SEO for Growth
The ultimate guide for
marketers, web designers
and entrepreneurs
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