My presentation made to the AGM of the Jamaica Credit Union League in May 2011 as a 3-hour workshop.

4. Web 1.0 Strategy “ Pull” Strategy users website ads

5. Web 2.0 Strategy “ Push” Strategy users content users users

6. Tim Armstrong, President, Advertising and Commerce, North America, Google “ Interrupting people is not as important as being with them”

7. 4 P’s of marketing? product place price promotion

8. 5 P’s of marketing? product place price promotion people

9. 6 P’s of marketing product place price promotion people = profit

10. Overview

11. Email Marketing

13. Now You Can

14. Subscriber History

15. Banner Advertising

18. Search Engine Marketing (SEM)

21. Search Engine Optimization (SEO)

23. Online video

25. Case Study

27. Podcasts

28. Blogging

29. Promotion and Conversation

30. Crowdsourcing

34. Super Cool Stuff

35. QR Codes

36. QR Codes

37. Augmented Reality

38. Social Media

41. Facebook Page

42. Facebook Ads

43. Photos

44. Twitter Terms Crash Course

45. Tweet

46. Mention

47. Retweet

48. Hashtag

49. Location-based Services

50. FourSquare, etc.

52. Real Campaigns

60. Michael Linton, SVP & CMO, eBay “ You may not need to be everywhere if it does not fit your business model”

62. Sam Chadha’s Rules Director of Marketing, Deodorants, Unilever Director of Marketing, Deodorants, Unilever

63. The distribution strategy is just as important as the creative strategy

64. Viral is an outcome, not something you build

65. Forget about ‘cool’, ‘relevance’ is what matters

66. Create engaging, relevant and quality content for users in your target demographic

68. Questions?

69. Most Relevant

70. email marketing banner advertising ppc (pay-per-click) mobile location-based services social media Most Relevant

71. Facebook

72. Facebook

74. Twitter

75. Do’s and Don’ts

76. Have a social media policy Do

77. Have a social media policy and not communicate it to all staff Don’t

78. Be professional and true to your brand image Do

80. Misuse profile pictures Don’t

82. Ask questions and interact - conversation is key Do

84. Only focus on one-way posts instead of conversation Don’t

85. Define and measure engagement Do

86. Only measure followers and fans Don’t

87. Use ROPE model Do

89. Assume that the youngest person in the company is the right one to manage digital channels Don’t

90. Start a blog Do

91. Start a blog and then not update it Don’t

92. Identify which channels make sense for your budget, target market and team size Do

93. Try to do too much too fast Don’t

95. Identify power users and evangelists Do

96. Ignore the complainers Don’t

97. Have a modern website Do

98. Have a modern website but not monitor traffic to make decisions Don’t

99. Retweet industry sources Do

100. Only retweet industry sources and post no unique content Don’t

101. Questions?

102. Post-click Marketing

103. Focusing on what happens after you get a user to click a link or ad

108. Questions?

110. Recommended Reading