Most of us jump into social media without really being social. This presentation is to serve as an effective checklist for

1. Social Media Campaign
7 steps that could make a difference between
`EffectiveMess or Effectiveness’
Do you want to be a
conversationalist or a
Spammer?

2. We are all there as Individuals, Groups,
Companies, Institutions, Brands, Concepts,
Celebrities on the social MEDIA –
but are we really SOCIAL on Social Media?

3. What we do on Social Media…
Translates into
• Like / Comment / send-accept friends / Join groups or
causes / Respond to event invitations / Chat / Tweet /
Retweet / Follow /#Hashtag / Download / Read /
Forward / Watch videos / Chat / Click….

4. The Way a Marketer wants to
see it

5. 7 Steps can help you harness
the Social Media better
Ignore it and become like
those Seven Small goats
Follow it and become like eaten up by the Wolf – Now
`Snow White’ (attractive). wait till someone comes
and saves you

6. Step 1
ENGAGE THE CUSTOMER
Ask them not All of us have
to do things embarrassed
that will ourselves in
embarrass public, more
themselves or than once, so
you, but will they. It’s
expect them okay.
to.

7. Step 2
Conversations Matter!
Responding to
and resolving
negative
conversations is
table stakes.
So, put in place a process to track and resolve
negative conversations, then focus on organizing
and energizing your evangelists.

8. Step 3
Organizing and Energizing your evangelists
1. Who are our present
and potential
evangelists?
2. Who do they talk to?
3. Who talks to them?
4. What else do they talk
about?
5. What are their triggers
to talk?
6. Why do we want them
to talk about us?

9. Step 4
VIRAL FACTOR-WORD OF MOUTH
• How can we create a • Will they talk about our
compelling social object uniquely designed products?
(that is unique to us) that • Will they talk about our
will inspire our evangelists personalized support?
to talk about us? • Will they talk about our new
mind-blowing TVC?

10. Step 5
INTERACTIVITY
Organize our evangelist around… Social Dynamics
Consumer
Collective
generated Conversations, Collaboration, Community
Intelligence
content,

11. INTERACTIVITY
Organize our evangelist around..
• Can we ask them to create our
next TVC?
• Can we proactively search for
mentions of our brand on the
social web and respond to
them?
• Can we create a support
forum, where they can answer
each others’ questions?
• Can we create a community to
help them connect with
similar others?
• Can we ask them for ideas to
improve our product or
service?

12. Step 6 : Now Socialize
How can we use social networks to help our
evangelists share their passion?

13. Remember
• Each social network appeals
to a different type of users
for a different purpose.
• Each social network has a
different soul and,
therefore, a different role.
• So, the content and
conversations for each
social network should be
customized for its users the
specific purpose for which
they use the social network.

14. Step 7 : Review…Introspect
Conversationalist or Spammer?
• The real value lies in
asking and answering
the questions in steps
3-4-5. Step 6, without
steps 3-4-5, will end up
looking like spam.
• Step 7, then, is to
remind yourself that
you don’t want to be in
the spam business.

15. SUMMARY
To Implement…Interact…Involve
Review…Introspect…
Leveraging the Social Media Network
Interactivity
Viral factor-word of mouth
Organizing and Energizing your evangelists
Conversations Matter!
Engage the customer

16. 1 + 1 + 1 = 111:
Yes You Can

17. The Three Rs of
Marketing 2.0
• Real No more of the old marketing hype.
Tell the truth. Admit your mistakes.
• Relevant You can’t interrupt people anymore.
You must have what they want.
• Responsive Marketing is no longer
a monologue.
You must answer
your customers.
17

18. Through the combination of these 7C’s
we provide a gamut of Experiential
Activities for companies, brands,
services through an effective strategic
“CONVERSATIONS” & “CAMPAIGN”
designed to evoke the desired
responses.
CONVERSATIONS CAMPAIGN

19. Messages that YOUR organization wants to convey
CONTENT
Enhancing the Message and the Tool through
CREATIVES Concepts & Ideas
The tool through which you convey the Message
COLLATERALS
Harnessing the Digital Media (Website, Social Media,
CONNECT Establishing Consumer Connect)
COACHING Training, Mentoring Coaching, Guiding Personnel
CONVERSATIONS Leveraging Media Platforms and tools : Advertising,
PR, Promotions, Direct Marketing, Internet, Events
CAMPAIGN ATL, BTL, TTL, CyberTouch, and Other modes of
reaching out to target audiences

20. CONTENT
CREATIVES
CONTENT
CREATIVES
COLLATERALS
COLLATERALS
CONNECT CONNECT
COACHING COACHING
CONVERASATIONS
CONVERSATION
CAMPAIGN
CAMPAIGN
COMPARTMENTALIZED INTEGRATED
Depending on the Programme needs, requirements, and goals of your organization.

21. Content-Creative-Collaterals-Coaching-Connect-Campaign-Conversations
A `Connect’ Initiative
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