100 Ways to Measure Social Media David Berkowitz, “100 Ways to Measure Social Media” – Inside the Marketers Studio Blog (www.marketerstudio.com/2009/11/100-ways- to-measure-social-media.html)1. Volume of consumer- 6. Seasonality of buzz 11. Asset popularity (e.g. created buzz for a 7. Competitive buzz if several videos are brand based on 8. Buzz by Category/topic embedded, which is number of posts 9. Buzz by Social Channel used more)2. Amount of buzz based (forums social networks, 12. Mainstream media on number of blogs, Twitter etc.) mention impressions 10. Buzz by stage in 13. Fans3. Shift in buzz over time purchase funnel (e.g. 14. Followers4. Buzz by time of researching vs 15. Friends day/daypart completing transaction 16. Growth rate of fans,5. Downloads & Uploads vs post-purchase) followers & friends And much more…
Social Media Campaign Framework Where are they - Social Media Listen to Social Networks (e.g. Objectives Conversations Facebook, Twitter) Get Them to Like You Get their Attention –Conceptualize Your – Get Emotional – Reaching Your Campaign Recognize Audience SentimentsGet Them to Interact Convince them to Get Them to Share - – Response – Buy – sell Values, Referral Triggering Actions Beliefs, Information Do your measurement on an ongoing basis – before, during and after the campaign
Facebook Insights – Referral SourceStatistic Definition Meaning InsightsNew Likes No. of new people Awareness of your How did they get to who have liked your Page know of your Page? page for the first time Source? on a given day.Unlikes No. of fans who have This means that they Measure the rate of disliked your page on do not enjoy your likes vs unlikes. This a given day. contents, it is of no will give you a value to them or they benchmark whether found your posting a these fans are the nuisance. targeted fans or the contents are irrelevant and are noise to themLike Sources This is a breakdown of This indicate your Focus on those the number of Page online presence and sources that generate likes from the most the social networks a high traffic to your common places where where you are Facebook Page and people like your Page mentioned and generate more pointing the fans back campaigns or to Facebook activities at these sources.