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Nine themes that always get

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Prognosys Marcom Services
Prognosys Marcom Services

Creating Buzz - how to go about doing it. Nine theme format is a good thought builder!

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Nine themes that always get people talking
What do you do with the Nine Block Conversation Planner: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 themes that people talk about the most, particularly in business. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The emerging patterns from this nonscientific research fall into nine areas:
9. Seasonal / Event related 8. Glitz and glam 7. How-to 6. Personalities and personal stories 5. Contrarian/ counterintuitive / challenging assumptions 4. Anxieties 3. Avalanche about to roll 2. David v/s Goliath 1. Aspirations and beliefs
1. Aspirations and beliefs ,[object Object],[object Object]
1. Aspirations and beliefs ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
2. David v/s Goliath ,[object Object],[object Object],[object Object],[object Object]
Sharing stories about how a small organization is taking on a big company is great business sport. ,[object Object]
This theme is Popular in every industry nearly everywhere in the world. ,[object Object],[object Object]
3. Avalanche about to roll ,[object Object],[object Object],[object Object],[object Object]
Or get out of a business area about to be massively changed, and not for the better. ,[object Object],[object Object],[object Object]
[object Object],[object Object]
4. Anxieties ,[object Object],[object Object],[object Object]
“ This is the way we are made’ ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Fear and anxiety themes grab people’s attention. ,[object Object],[object Object]
5. Contrarian/ counterintuitive / challenging assumptions ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Provoke, provoke, provoke. ,[object Object],[object Object],[object Object]
6. Personalities and personal stories ,[object Object],[object Object]
[object Object],[object Object],[object Object]
7. How-to ,[object Object],[object Object],[object Object]
[object Object],[object Object]
8. Glitz and glam ,[object Object],[object Object]
[object Object]
You might also choose to frame your value in a glamorous way. ,[object Object],[object Object],[object Object],[object Object]
9. Seasonal / event related ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Draw analogies between managing professional athletes and high-performance employees. ,[object Object],[object Object]
Talking about ideas tied to events is a well-used, proven strategy. ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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  • 1. Nine themes that always get people talking
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  • 4. The emerging patterns from this nonscientific research fall into nine areas:
  • 5. 9. Seasonal / Event related 8. Glitz and glam 7. How-to 6. Personalities and personal stories 5. Contrarian/ counterintuitive / challenging assumptions 4. Anxieties 3. Avalanche about to roll 2. David v/s Goliath 1. Aspirations and beliefs
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