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What is Web 3.0? Mike Zapolin on the evolution of customer communication

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Mike “Zappy” Zapolin SocialExtract What is Web 3.0? Tuesday, May 1, 2012 2:30pm - 3:45pm
What will Web 3.0 actually look like? 2012 2010-2011 engage 2006-2009 • Sales embrace • Customer service • Marketing adopt • Adverting • Leverage  efficient • Public relations  controlled • Investor relations  effective • Community  corporate development  measured  integrated SCALABLE  impactful  original  creative
The evolution of customer communication Inbound Social Direct Marketing Outreach Customer Service Social Activation Outbound
Drive fans! Opportunity Newer tournament Overall topic excitement SocialExtract drove fans from across 1000’s of channels Vast new audience with immediate Marketing challenge interest … engaged Diverse, multi-national fan base Moderate social budget
Unlimited opportunity! Consumer Business Non-profit Media Local • Automotive • Prof. Services • Political • Entertainment • Food • Fashion • Agencies campaigns • Publishing • Healthcare • Telecom • Financial • Fundraising • Lifestyle • Automotive • Travel Services • Education • Viral video services • Gambling • Real Estate • Awareness • Hospitality • Luxury • Investor • Lifestyle • Technology Relations • Destinations • E-commerce • B2B • Cities Technology • Manufacturing • Pharmaceutical Marketing  Advertising  Customer service  Customer loyalty  Product development
Movie distribution … socially The Reality of Truth
Target Movie Audience So I follow my own Lots of personal spiritual path. It's also required reading and difficult to talk about researching for the god and spirituality day. Always looking to because most people EXPAND my are pretty set in their consciousness. feelings about the topics. I am now extremely captivated by Somatics; through the reading and Garrett’s exercise/lecture I gained a lot of personal Of course, one of the big issues of power. Over the past year I our time is a great questioning of have been seeking to organized religion in the wake of expand my consciousness the Far Right's monopoly of it. . . . throughout my entire body. Personally, I think a natural reaction (or, rather, proaction!) to this will be a shift toward alternative spirituality.
Engage …. x 10,000 ! Professional agents answer posts Movie lovers buy!

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