Company profile 11 nov v1.1

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Company profile 11 nov v1.1

  1. 1. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  2. 2. hypothesis1. the average marketer lacks expertise, tools, and team to deliver true integrated marketing in the new digital / social world2. typical digital agencies offer fragmented services that do not compliment each other
  3. 3. hypothesismany marketers use social platforms for vanity only, but don’t know how to convert to leads 1,000,000x s ROI
  4. 4. ROI activitiesleads per $1000 happy the right mix will delivery early medium results and long term efficiency pay per click time
  5. 5. key facts SEO Social Media Social Customer• Google Panda/Penguin Marketing Service change • Marketers realize Facebook • Twitter customer service is• SEO is now driven by Social marketing isn’t working as common place in the west backlinks, quality content expected • Brands are impacted if they and keywords • Nobody knows how to do not respond• Google penalizes websites convert ‘likes’ to sales • There is no avoiding using black-hat techniques • There are new platforms every day Content Analytics Keywords• Quality content is king • Analytics tools are • Little understanding of how• Heavily supports search expensive and require to select keywords ranking expertise • Keywords need to be• Traditional marketers don’t • ROI understanding is weak integral in ALL digital have the capability to • Digital enables new era of communications produce information based decision • Need to keep track of making keyword trends
  6. 6. why is digital important? because that is where everybody’s attention isPhilippines Internet Usage Statistics 2010
  7. 7. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  8. 8. achieving ROI ROI
  9. 9. service pillarssocial marketing social supportintegrated offline intelligence
  10. 10. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  11. 11. social marketing socialize your brand. • online make-over • content marketing • community engagement • social advertising • SMS/email marketing
  12. 12. social marketingonline make-over.we redesign your digital assets to improve:• aesthetics• usability• content• engagement
  13. 13. social marketingcontent marketing.we create compelling content that engagesyour communities and builds your fan base• blog• micro-blog• meme• visual quote• animation• video
  14. 14. social marketing community engagement. we proactively listen to social conversations and engage accordingly.. if: angry buying curious happy high klout ? ?then: resolve sell educate amplify offer side benefit: organic SEO increase!
  15. 15. social marketingsocial advertising.amplify great content and drive traffic to your pages what makes a great social ad? • relevance • value proposition • call to action • disruption
  16. 16. social marketingSMS/email marketing.stimulate, engage and create loyalty through email and SMS using our own email and SMS gateways we perform intelligent loyalty marketing that engages your customer base and directs them to your online or on-ground channels
  17. 17. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  18. 18. social support socialize your support. • customer support • social CRM • SLA management • quality assurance • crisis management
  19. 19. social supportcustomer support. 40% cheaper than traditional call centers people are going to complain in social whether you like it or not socially ubiquitous – anytime, anywhere
  20. 20. social supportsocial CRM.CRM has become fragmented because of social so why don’t you find a solution that integrates it?
  21. 21. social supportsocial SLA management. Companies can no longer afford to “float” around on various social sites,run your social pages like a contact center there needs to be some direction or guidance for both the company and the customer.• ITIL standards ensure no social customer - GARTNER interaction slips through the gap• track and measure response times and interaction lifecycles• commit an SLA to your customers so they know the channel is reliable and the best thing is…NO MORE ON-HOLD MUSIC!!!
  22. 22. social support quality assurance. all your communication channels must be consistentwe ensure quality:• our clients can approve content before posting• weekly performance auditing and metrics• we make AB testing intelligent you can’t afford to make mistakes
  23. 23. social supportcrisis management.before we start doing anything, we will agree a clear engagement policy for how wewill respond to your fans, including script options that you will approve. Green: Can be answerable by AllFamous with no risk, there will be no escalation to client since. Example: “what is your address?” Amber: Inquiries under this tier have the possibility to lead to green or red tier depending on nature of the reply. Course of action is to seek internal approval (AllFamous) and inform you later. Example: “nobody answered the phone when I rang?” Red: Inquiries that require a high-priority response from client. Course of action is to alert the client (following escalation tree) immediately before taking action. Example: “I hate your brand, you suck!”
  24. 24. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  25. 25. intelligence better decisions. • digital health check • social listening • performance monitoring
  26. 26. social supportdigital health checkwe are social doctors, we will help you understand what you need help with Its much easy looking from the outside in
  27. 27. social support • choose your keywords and listen insocial listening. • identify demographics, sentimentyou are what people say you are and buying intent • get instant feedback on changes to your products or services
  28. 28. social supportperformance monitoring.we tell you how well your social assets are working for you
  29. 29. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  30. 30. integrated offline offline + online • social events • billboard/print • video/animation • branding/stationary
  31. 31. integrated offlinesocial events.we run world class socially integrated events events team + social RFID technology • event pre-registration • reusable RFID tickets • Facebook/Twitter Photobooth • digital raffle management • open bar reconciliation
  32. 32. integrated offlinebillboard or print. we love design
  33. 33. integrated offlinevideos and animation. tell your story
  34. 34. integrated offlinebranding & stationary what does your brand say about you?
  35. 35. our agenda 1. hypothesis 2. value proposition 3. social marketing 4. social support 5. intelligence 6. integrated offline 7. about us
  36. 36. about uswe do intelligent digital marketing.
  37. 37. service pillarssocial marketing social supportintegrated offline intelligence
  38. 38. about us > visionvision: to be the best social agency in the worldmission: we exist to help our business partners leverage the evolvingsocial internet through the delivery of services that enable them to understand, connect with and enrich their audience.
  39. 39. about us > clients our clients love us.
  40. 40. about us > our familywe belong to a family of multinational companies thatenable us to deliver technology integrated solutions. #1 Google Apps Cloud Service Provider Leading mobile apps firm Cloud platform for Software as a 700+ domains, 1 million+ end users specializing in mobile financial Service (SaaS), key services are services and mCommerce CRM, recruitment, ERP Online training and BPO recruitment Offshore business incubation and Big Data Microsoft practice Recruitment Process Outsourcing portal Social recruitment portal
  41. 41. about us > team matrix Social Integrated Social Client Team Intelligence Marketing Offline Support Business Dev Digital Event Community BI Mgr. Mgr. Project Mgr. Director Mgr. Relationship Web Dev Event Social Radian6 Mgr. Vendor Coordinator Support Rep Analyst Video Prod. Content Mgr. Vendor { Creative Director shared we dedicate a teamcreative Graphic Artist to meet your socialservices team Writer needs. Animation Artist
  42. 42. about us > we care
  43. 43. about us > contact us www.allfamous.asia

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