Elizabeth Quintanilla, Austin's Marketing Gun

1. Marketing
&
Social Media
More Fun and More Profit through Social
Media - Twitter, Facebook, Google+ and
more!

3. Earned, Owned, & Paid.
Social works best when you use the
classic definition of marketing: that it’s
about relationships with customers
and the actual conversations.

4. Shared Knowledge
I had (and still have) a dream that the web could be
less of a television channel and more of an
interactive sea of shared knowledge. I imagine
it immersing us as a warm, friendly environment
made of the things we and our friends have
seen, heard, believe or have figured out. I would like it
to bring our friends and colleagues closer, in
that by working on this knowledge together we can
come to better understandings.
Tim Berners-Lee (1995 @MIT)

5. Penguin and Panda Google
Update: Impact on SEO
• Algorithm changed keyword rankings for sites
• On-site SEO has changed devaluing Anchor tags
• Sources of Backlinks matter
• Social Signals (mentions, +1, Likes, and Shares) count
5 http://thenextweb.com/google/2012/01/13/what-does-googles-social-search-mean-for-seo-we-ask-the-experts/

6. Google Name and Company!

7. The New Marketing ….
Don’t expect
PRIVACY IN
SOCIAL MEDIA!!!
Source: John Jantsch

8. All About ….
 Researching Keywords
 Selecting the Domain
 On-site Optimization
 Off-Site Optimization
Linkbuilding
 Social Media
Content Marketing

9. SEO and Social
Source: Marketing Sherpa Webinar

10. Reference
10

11. Blog Elements
11
Source: Anue Systems and Hubspot

12. Title aka your Headline.
• Blog Title – Make sure your headline is
“sticky” yet “POSITIVE”!
• Tips:
– Actionable, Clear and Direct, and Contains at
least 1 Keyword
• People search the web by using keywords
– Create a Sense of Urgency or How To (or
12 How Not To!)

13. Title aka your Headline.
13

14. Tip: Use Images Frequently
Images are Important! Tell 1000+ Words at once
– Break up text into digestible chunks
– Convey post’s message with a helpful image
14

15. “If you don’t know HOW to
USE Social Media as a Networking
Tool,
Then
You are probably not very
marketable in the first place…..”
- anonymous

16. Tip: Don’t be a NASTY
NETWORKER!!
• Compete with the big dogs
• You know your Customers
know Personally
• Your business DEPENDS
on that relationship…
• Social media deepens
relationships…
• YOU have the advantage in
Social Media!

17. LinkedIn – Overlooked
yet Powerful

18. Content: Not just online
Touch Point: interface of a
product, a service or a
brand with customers, non-
customers, employees and
other stakeholders – before,
during and after a
transaction respectively a
purchase.
Don’t overlook the obvious!

19. Tip: Connect with Objectives
• E - ENTERTAINING
• I - INFORMATIONAL
• E - EDUCATIONAL
• I - INSPIRATIONAL
• O – OBJECTIVE:
What was the point
of doing all the
work?
ource: https://nutlug.wordpress.com/2010/09/24/old-macdonalds-method-for-creating-engaging-content/

20. Tip: What to post ..

21. This and That ..

22. This and That ..

23. She’ll be coming around the..

24. Tip: Schedule Posts

26. Engagement
Commitment
Relevant (Timely Time and resources are
and interesting) devoted to building a
The audience cares foundation – content,
about and enjoys this community, feedback
content The internal team is
Talkable: Have a invested in the effort, helps
Messages are on Connection:
brand and reflect the conversation Build your generate conversation and
core benefits of the People are interacting feels the benefits of a
community
organization in audience more frequently, or more growing community
perspective Builds connections:
deeply
People are sharing and
make recommendations
daily
People try things from
peer recommendations
26

27. # 1: Never the product always
the passion!!
• Reframe conversation
• Not about the product
• Is about the customer
• What role does
product play in
customer lives?

28. More Reading:
Must READ!!!
Available on Amazon: Al Ries and Jack Trout

29. Questions?