Marketing and Social Media for Independent Business


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Elizabeth Quintanilla, Austin's Marketing Gun

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Marketing and Social Media for Independent Business

  1. 1. Marketing & Social MediaMore Fun and More Profit through SocialMedia - Twitter, Facebook, Google+ and more!
  2. 2. Earned, Owned, & Paid.Social works best when you use theclassic definition of marketing: that it’sabout relationships with customersand the actual conversations.
  3. 3. Shared Knowledge I had (and still have) a dream that the web could beless of a television channel and more of aninteractive sea of shared knowledge. I imagineit immersing us as a warm, friendly environmentmade of the things we and our friends haveseen, heard, believe or have figured out. I would like itto bring our friends and colleagues closer, inthat by working on this knowledge together we cancome to better understandings. Tim Berners-Lee (1995 @MIT)
  4. 4. Penguin and Panda Google Update: Impact on SEO• Algorithm changed keyword rankings for sites• On-site SEO has changed devaluing Anchor tags• Sources of Backlinks matter• Social Signals (mentions, +1, Likes, and Shares) count 5
  5. 5. Google Name and Company!
  6. 6. The New Marketing …. Don’t expect PRIVACY IN SOCIAL MEDIA!!! Source: John Jantsch
  7. 7. All About …. Researching Keywords Selecting the Domain On-site Optimization Off-Site Optimization Linkbuilding Social MediaContent Marketing
  8. 8. SEO and Social Source: Marketing Sherpa Webinar
  9. 9. Reference10
  10. 10. Blog Elements11 Source: Anue Systems and Hubspot
  11. 11. Title aka your Headline.• Blog Title – Make sure your headline is “sticky” yet “POSITIVE”!• Tips: – Actionable, Clear and Direct, and Contains at least 1 Keyword • People search the web by using keywords – Create a Sense of Urgency or How To (or12 How Not To!)
  12. 12. Title aka your Headline.13
  13. 13. Tip: Use Images FrequentlyImages are Important! Tell 1000+ Words at once – Break up text into digestible chunks – Convey post’s message with a helpful image 14
  14. 14. “If you don’t know HOW toUSE Social Media as a Networking Tool, Then You are probably not very marketable in the first place…..” - anonymous
  15. 15. Tip: Don’t be a NASTY NETWORKER!!• Compete with the big dogs• You know your Customers know Personally• Your business DEPENDS on that relationship…• Social media deepens relationships…• YOU have the advantage in Social Media!
  16. 16. LinkedIn – Overlooked yet Powerful
  17. 17. Content: Not just onlineTouch Point: interface of aproduct, a service or abrand with customers, non-customers, employees andother stakeholders – before,during and after atransaction respectively apurchase.Don’t overlook the obvious!
  18. 18. Tip: Connect with Objectives • E - ENTERTAINING • I - INFORMATIONAL • E - EDUCATIONAL • I - INSPIRATIONAL • O – OBJECTIVE: What was the point of doing all the work?ource:
  19. 19. Tip: What to post ..
  20. 20. This and That ..
  21. 21. This and That ..
  22. 22. She’ll be coming around the..
  23. 23. Tip: Schedule Posts
  24. 24. Engagement CommitmentRelevant (Timely Time and resources areand interesting) devoted to building a The audience cares foundation – content,about and enjoys this community, feedbackcontent The internal team is Talkable: Have a invested in the effort, helps Messages are on Connection:brand and reflect the conversation Build your generate conversation andcore benefits of the People are interacting feels the benefits of a communityorganization in audience more frequently, or more growing communityperspective Builds connections: deeply People are sharing and make recommendations daily People try things from peer recommendations 26
  25. 25. # 1: Never the product always the passion!! • Reframe conversation • Not about the product • Is about the customer • What role does product play in customer lives?
  26. 26. More Reading: Must READ!!!Available on Amazon: Al Ries and Jack Trout
  27. 27. Questions?