7 steps to become a future proof organisation - Ward Hemeryck - Duval Union Consulting inspiratiesessie voor genomineerde ondernemers van de Ondernemersaward 2018

1. MASTERING
DIGITAL TRANSFORMATION
7
STEPS TO BECOME A
FUTURE PROOF
ORGANIZATION

2. Ward Hemeryck
Senior Consultant
ward.hemeryck@duvalunion.com
NICE TO MEET YOU!

3. Sold in +55
countries!
BUY NOW! www.digitaltransformationbook.com

4. HOW WE HELP YOU BECOME
THE FUTURE PROOF ORGANIZATION
FUTURE PROOF
BRAIN
FUTURE PROOF
BODY
FUTURE PROOF
HEART
+ +• Understanding & insights
on impact of digital
• Shared by all vision on
the future of the company
• Clear transformation strategy
• Creation of practical roadmap
• Assessment of current digital
readiness of co-workers
• Transformation governance &
skills
• Revisit of the current
channel approach
• Strong mothership and agile
speedboats
• Change current executive
mindset
• Solve customer problems
• Employee centricity thinking
• Customer Centricity thinking

5. THE WORLD IS CHANGING FAST

6. INSIGHTS &
UNDERSTANDING
STRATEGY &
ROADMAP
ORGANIZATIONAL
CHANGE
THIS IS WHAT WE
HELP YOU WITH

7. 7 STEPS TO TRANSFORM
INTO A FUTURE PROOF ORGANISATION

8. UNDERSTAND
D I G I TA L
TRANSFORMATION
1

9. Digital Disruption is real
EXPECT A SMACK IN THE FACE

10. What do
these 4 have
in common?

11. 1995+MUSIC
PHOTOGRAPHY
VIDEO RENTAL
…
2005+PRINT MEDIA
TV
TRAVEL
HR
…
2015+RETAIL
BANKING/INSURANCE
AUTOMOTIVE
TRAVEL
EDUCATION
TELCO
FOOD/FMCG
HEALTHCARE
…
2025ALL SAFE HAVENS
WILL BE SUBJECT TO
DIGITAL DISRUPTION
…
WAVES OF DISRUPTION

12. What can we learn?

13. What can we learn?

14. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation

15. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction

16. Digital Disruption is a story of…
%

17. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

18. YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW

19. YOU THEM
The Tipping Point

20. @geworpene
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
The Future
Proof
Organisation

21. @geworpene
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
DIGITIZATION
The Future
Proof
Organisation

22. @geworpene
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
TRANSFORMATION
New product - old business model
Old product - new business model
New product - new business model
The Future
Proof
Organisation

23. SCAN YOUR
ENVIRONMENT
AND DEFINE
IMPACT
2

24. Slicing the
Elephant
creates Insight

25. WHEEL
OF
CHANGE
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
New experts and
our peers decide
what matters
People participate,
share and co-create
their future
Technology becomes
part of everything
we do
The relationship
with the market
changes
New experiences
in product, service
& packaging
The position in the
value chain changes
Mobile gives access to
everything, everywhere,
every time

26. SEE THE
FUTURE
AND DEFINE A
NORTH STAR
VISION
3

27. New Business Models
+
Traditional Business Models
-
Traditional Players
-
New Players
+
Business as
Usual
Adapt &
Overcome
A Perfect Storm
Smart Tech does
Smart Business

28. “Leading the
market to the
future of premium
flooring
everywhere”
OUR NORTH STAR VISION…EXAMPLE

29. DEFINE A
TRANSFORMATION
STRATEGY
AND TACTICAL
ROADMAP
4

30. EXAMPLE

31. DIGITAL AGENDAACCELERATIONFOUNDATION
ONLINE ARCHITECTURE (data, site, mkt automation, transactional, …)
DIGITIZATION/TRANSFORMATION GOVERNANCE
Internal
Onboarding
Communicate &
clarify the North
Star vision
internally
Launch digital
leadership
program
Assess, contain
and develop
digital savviness of
employees
Build Partnerships
Proactively
Build partnerships with
digital dealers and content
platforms to be the best
possible partner.
Be open and proactive to
innovation
Build the Unilin Radar to hunt
for innovation, startups,
business models in the flooring
space and beyond.
PEOPLE,PROCESS,
PLATFORM
PORTFOLIO GUIDE CLAIMING AFTER SALES INSTALLER COMMUNITY
INSTALLER MARKETPLACE
INSTALLATION PACKAGE DEAL
HYBRID CUSTOMER JOURNEY
INSTALLER KICKSTARTER
Claim strong
gatekeeper
position
Create Content &
Services on top of
Products. P=E+R
Dealer/wholesaler
onboarding
Show dealers and wholesaler
that the world is changing and
that we can succeed if we work
together. Show the hybrid
customer journey plans
COMPLEX PORTFOLIO COMPLEX AFTER SALES NEW SLA INSTALLER SCARCITY
MAIN PROBLEM DOMAINS

32. CREATE NEW
CUSTOMER
CENTRIC
BUSINESS
MODELS
5

33. IDEATE PROJECTS TO
MAKE CHANGE REAL
MAP THEIR
PROBLEMS
START FROM
CUSTOMERS
IDEATE
SOLUTIONS

34. Stop looking for ideas

35. Start solving problems

36. WHO ARE YOU?

37. @geworpene

38. @geworpene

39. T h e 4 G e n e r a t i o n s

40. @geworpene

41. @geworpene

42. @geworpene

44. F R O M DIGITIZATION
T O TRANSFORMATION

45. BUILD A
NEW
ORGANISATION
WITH A
DIGITAL
LEADERSHIP
6

46. From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

47. Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@geworpene

48. Digital (at the
sideline)
Digital in
the coreThe Government
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@geworpene

49. @geworpene
FROM AN OUTDATED
MOTHERSHIP

50. From an outdated
Mothership
TO A MODERN FLEET

51. From an outdated
Mothership
THE FLEET
NEEDS
GOVERNANCE

52. UNDERSTAND
DIGITAL AT THE TOP…

53. …AND HAVE THE SKILLS
IN THE WHOLE
ORGANIZATION

54. @geworpene
Reverse Mentorship
Senior
Junior
Years of experience
Industry knowledge
Business insights
Online business models
Social media insights
Online behaviour insights
Digital first mindset

55. Start measuring digital expertise in
every new job interview you organize.
Whatever the vacancy is about.

56. CHANGE
CULTURE
7

57. @jcaudron
A WORLD OF
UNCERTAINTY

58. @jcaudron
AGILE AND
FLEXIBLE

59. PEOPLE > TECHNOLOGY
Digital Transformation

60. CANNIBALIZE
YOURSELF
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

61. @jcaudron
The people (customer,
employee, voter,
collaborators, …) are
always right

62. @jcaudron
LEAD OR FOLLOW?

63. PEOPLE ARE THE VARIABLE
CULTURE EATS
STRATEGY FOR
BREAKFAST
- PETER DRUCKER

64. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE

65. @geworpene
LIFE LONG
LEARNING

66. @geworpene
ONLINE MARKETING

67. @geworpene
OPEN UP TO
technology & tools
DOWNLOAD
NEW APPS
FOLLOW
TRENDS
PICK UP
NEW SKILLS

68. @geworpene
"We always overestimate
the change that will occur
in the next two years and
underestimate the change
that will occur in the next
ten. Don't let yourself be
lulled into inaction."
Bill Gates

69. THANK YOU!

70. My slides on
www.speakersbase.com/ward
www.duvalunionconsulting.com
@geworpene
ward.hemeryck@duvalunion.com