Evidenced by ‘before and after’ case studies from famous brands and major organisations, Lindsay Herbert (Global Head of Digital) and Cory Hughes (Digital Experience Director) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn:
- The three stages of digital transformation
- The top six global trends affecting all sectors and industries
- How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Lindsay and Cory will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Topic: A British Heart Foundation Case Study – Digital transformation Before & After: Learning from the pros
- Understand the 3 stages of transformation
- See it action with best practice examples
- Start crafting your own vision in line with major global trends
Digital Transformation 'Before and After' seminar 10th February, EdinburghPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Tim O'Donnell (Operations Director) and Rob van Tol (Senior Strategy Consultant) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Tim and Rob will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and BlackRock.
Digital Transformation 'Before and After' - 24th September, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Lindsay Herbert (Global Head of Digital) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Lindsay will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Digital transformation - learning from the pros. Digital transformation confe...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Going the extra mile on social media
Spreker: Dado Van Peteghem (Duval Union Consulting)
While corporates have difficulties to cope with digital transformation, startups are thriving in this new world. They challenge the status quo and reinvent business as we know it. What is it that makes them go harder, better, faster, stronger?
Using digital to transform service delivery. Digital transformation conferenc...CharityComms
Erin Hedger, digital manager, Depression Alliance
Alison McCormack, founder, We Are MC2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Topic: A British Heart Foundation Case Study – Digital transformation Before & After: Learning from the pros
- Understand the 3 stages of transformation
- See it action with best practice examples
- Start crafting your own vision in line with major global trends
Digital Transformation 'Before and After' seminar 10th February, EdinburghPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Tim O'Donnell (Operations Director) and Rob van Tol (Senior Strategy Consultant) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Tim and Rob will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and BlackRock.
Digital Transformation 'Before and After' - 24th September, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Lindsay Herbert (Global Head of Digital) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Lindsay will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Digital transformation - learning from the pros. Digital transformation confe...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Going the extra mile on social media
Spreker: Dado Van Peteghem (Duval Union Consulting)
While corporates have difficulties to cope with digital transformation, startups are thriving in this new world. They challenge the status quo and reinvent business as we know it. What is it that makes them go harder, better, faster, stronger?
Using digital to transform service delivery. Digital transformation conferenc...CharityComms
Erin Hedger, digital manager, Depression Alliance
Alison McCormack, founder, We Are MC2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
I got the delightful opportunity to speak to the graduating students in communication and marketing. Introducing them into the world of the Internet of Things and the impact on them and society!
On Friday, August 24th, Jim Yu was a keynote at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Jim is the founder and CEO of BrightEdge. In the past eight years, Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing. Jim is a well-known digital-marketing expert who speaks at conferences, such as Share, Dreamforce, Adobe Summit, and SMX. In addition, Jim is an industry expert with regular columns in Search Engine Land, Marketing Land, ClickZ, and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform, which is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Session Description
We are entering a new era of search, where the use of AI applications like machine learning, are fueling continuous performance and allowing search marketers to scale their operations. According to BrightEdge research, over 60% of marketers are set to use AI in their strategies this year. In this keynote BrightEdge CEO, Jim Yu will share insights into the key drivers behind AI adoption such as the need for intelligent automation, data-driven insights, personalization, and the customer experience. Session details will focus on how marketers can utilize AI to make smarter and faster decisions to deliver compelling customer experiences that perform. Key takeaways will include practical case studies that showcase how smart marketers are already leveraging AI to drive the convergence of content and SEO and boost performance.
My presentation at SASCON last week in Manchester on the topic of 'Moving from Serving Ads to Serving People" and why brands must put data and content at the heart of their strategy to deliver the necessary customer experience to be meaningful.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
Being a Digital Leader... for College Students and EveryonePaul Brown
Originally presented to a college student audience at the University of Delaware. This presentation provides an overview of important concepts of digital reputation and digital identity as well as key developmental aspects.
Digital Attribution - should we care? - #SAScon @therustybearRussell McAthy
Attribution is a hot topic - Russell @therustybear discusses issues with the analytics industry as a whole and then covers what is possible in attribution and then the issues that you will find.
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was viral marketing with Jesper Åström focusing on the mechanics behind, what makes content go viral.
This month's speaker:
Jesper Åström is a digital tactician specialized in problem solving, as he explains it himself. He is founder of the Viral Hack project, which aims to use the network economy to explain the networked world. He’s an expert on the mechanics behind viral marketing and has, i.a., created a course, which consists of 54 videos on the theory of why something goes viral.
Automating does not necessarily revolve around expensive tools or having to code advanced scripts. It’s about being creative with what you have and using the resources you have available at your disposal.
Inspired by his former boss asking him to do the exact same reporting for 12 countries across 3 individual business units, Danny provides insights to how daily tasks can be solved through automation, making terrible repetitive tasks (hopefully) a little more obsolete
Room to fail – encouraging innovation. Digital transformation conference, 21 ...CharityComms
Polly Cook, senior digital project manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Digital Transformation 'Before and After' seminar - 3rd February, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Cory Hughes (Head of Consultancy) and Jenni Williams (Director of Strategy) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Cory and Jenni will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Digital Transformation Before and After Seminar, 11th August, Melbourne. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Digital transformation Before and After Seminar, 6th August, Perth. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Digital Transformation 'Before and After' seminar 13th April, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Tim O'Donnell (Operations Director) and Donatella Huijts (Client Director) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Tim and Donatella will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the Association of Optometrists and Anthony Nolan.
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
I got the delightful opportunity to speak to the graduating students in communication and marketing. Introducing them into the world of the Internet of Things and the impact on them and society!
On Friday, August 24th, Jim Yu was a keynote at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Jim is the founder and CEO of BrightEdge. In the past eight years, Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing. Jim is a well-known digital-marketing expert who speaks at conferences, such as Share, Dreamforce, Adobe Summit, and SMX. In addition, Jim is an industry expert with regular columns in Search Engine Land, Marketing Land, ClickZ, and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform, which is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Session Description
We are entering a new era of search, where the use of AI applications like machine learning, are fueling continuous performance and allowing search marketers to scale their operations. According to BrightEdge research, over 60% of marketers are set to use AI in their strategies this year. In this keynote BrightEdge CEO, Jim Yu will share insights into the key drivers behind AI adoption such as the need for intelligent automation, data-driven insights, personalization, and the customer experience. Session details will focus on how marketers can utilize AI to make smarter and faster decisions to deliver compelling customer experiences that perform. Key takeaways will include practical case studies that showcase how smart marketers are already leveraging AI to drive the convergence of content and SEO and boost performance.
My presentation at SASCON last week in Manchester on the topic of 'Moving from Serving Ads to Serving People" and why brands must put data and content at the heart of their strategy to deliver the necessary customer experience to be meaningful.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
Being a Digital Leader... for College Students and EveryonePaul Brown
Originally presented to a college student audience at the University of Delaware. This presentation provides an overview of important concepts of digital reputation and digital identity as well as key developmental aspects.
Digital Attribution - should we care? - #SAScon @therustybearRussell McAthy
Attribution is a hot topic - Russell @therustybear discusses issues with the analytics industry as a whole and then covers what is possible in attribution and then the issues that you will find.
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was viral marketing with Jesper Åström focusing on the mechanics behind, what makes content go viral.
This month's speaker:
Jesper Åström is a digital tactician specialized in problem solving, as he explains it himself. He is founder of the Viral Hack project, which aims to use the network economy to explain the networked world. He’s an expert on the mechanics behind viral marketing and has, i.a., created a course, which consists of 54 videos on the theory of why something goes viral.
Automating does not necessarily revolve around expensive tools or having to code advanced scripts. It’s about being creative with what you have and using the resources you have available at your disposal.
Inspired by his former boss asking him to do the exact same reporting for 12 countries across 3 individual business units, Danny provides insights to how daily tasks can be solved through automation, making terrible repetitive tasks (hopefully) a little more obsolete
Room to fail – encouraging innovation. Digital transformation conference, 21 ...CharityComms
Polly Cook, senior digital project manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Digital Transformation 'Before and After' seminar - 3rd February, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Cory Hughes (Head of Consultancy) and Jenni Williams (Director of Strategy) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Cory and Jenni will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Digital Transformation Before and After Seminar, 11th August, Melbourne. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Digital transformation Before and After Seminar, 6th August, Perth. Precedent
Evidenced by 'before and after' case studies and presented buy our Global Head of Digital, Lindsay Herbert, this presentation covered;
• Three stages of digital transformation
• The top global trends affecting all sectors and industries
• How to craft your own vision in order to enhance customer experience, gain competitive advantage, improve engagement, and drive down the cost to serve
Digital Transformation 'Before and After' seminar 13th April, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Tim O'Donnell (Operations Director) and Donatella Huijts (Client Director) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
The three stages of digital transformation
The top six global trends affecting all sectors and industries
How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Tim and Donatella will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the Association of Optometrists and Anthony Nolan.
Webinar: How to build a digital culture in higher educationPrecedent
Higher education institutions are under constant pressure to modernize their digital properties, improve the student experience and remain competitive in the education landscape.
However, complex organisation structures and processes can make digital innovation seem nearly impossible.
During this webinar, Lindsay Herbert, Global Head of Digital at Precedent will draw on inspirational examples that evidence the need for change from digitally transformed universities like Harvard. She will also share practical tips for how non-Ivy league universities can get started – including how to get support from senior leadership, prioritise areas for innovation, and run small innovation initiatives.
Lindsay will demonstrate insights from Precedent’s own work in digital transformation within higher education institutions, including the major programmes that utilise Precedent’s alliance with KPMG. Takeaways will be very relatable and practical for universities of different sizes and digital maturity levels.
Anatomy of a digital project seminar - 8th November, LondonPrecedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many organisations is knowing how to begin.
Our Global Managing Director and Project Management Director provide recommendations on how best to take those first small steps towards beginning your organisation’s programme of transformation, using real case study examples.
7 steps to become a future proof organisationWard Hemeryck
What steps do you need do take to make your organisation Future Proof. We looked at the Digital Transformation projects we did at Duval Union Consulting and defined 7 clear steps to get there
7 steps to become a future proof organisation - Ward HemeryckBroeikas
7 steps to become a future proof organisation - Ward Hemeryck - Duval Union Consulting
inspiratiesessie voor genomineerde ondernemers van de Ondernemersaward 2018
Digital Transformation @ Forum Media 2013Marvan Shamma
I gave a short talk about the meaning and importance of Digital Transformation for brands and agencies. Digital Transformation is a vital strategic road plan that helps organisations to survive, evolve and to open new market spaces.
The 75% Challenge - Capgemini and WooBoardBen Gilchriest
Digital Transformation
Companies across sectors in Australia have begun to look to ‘digital transformation’ to improve business performance or reach. Getting this right is important; the companies that do outperforming their peers in every industry that we have studied. However, few firms have yet to truly capturing the benefits of digital transformation.
Digital transformation is the ultimate change management challenge as it impacts every aspect of an enterprise. From the fundamentals of the business model through to how daily tasks are performed. People are at the centre of this. However, it still remains a real challenge with over two thirds of companies stating that culture is a bottleneck for digital transformation. How do you overcome the 75% challenge?
How Cisco Systems Is Evolving the Website into a Storytelling Platform (Case ...Heather Meza
My presentation from Content Marketing World 2013
Here is the summary from the agenda:
"In this session, you’ll learn how Cisco Systems achieved measurable impact by evolving their website from a collateral archive to a storytelling platform. The objective of this interactive session: Participants will learn how to leverage the core principles of content marketing to drive inbound marketing efforts that contribute to revenue."
Teaching in the new digitized world - how will digital change what and most i...Antti Mäki
Exponential growth is by product of digitization and this fundamental change means the world of tomorrow is very different to the world of today. How can educators teach in this constant change and what are the things they should teach that will prevail?
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
Similar to Digital Transformation 'Before and After' -14th October, Edinburgh (20)
Anatomy of a digital project seminar - 20th September, London Precedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many senior business leaders is knowing how to make digital transformation a success in their own organisation.
In this new Precedent seminar, we will show the way.
- The seminar will explore what digital transformation really means and how organisations can build real business value from it.
- We will make sense of the many moving parts required for a successful implementation. We will take you through the business processes, from creating a powerful user-centred digital strategy through to integrating assets deep into your organisation.
- We will provide guidance for both board-level decision makers and delivery leads on the why, when and importantly, how, digital transformation can prepare an organisation for future success.
- The seminar will share tips on getting the most out of your agency partners, what questions you need to ask during the digital transformation process and ultimately, how you can generate real business value.
- By the end of the seminar, you will be inspired with new ideas for transforming your organisation, examples of what success looks like and you will be provided with practical insights on how to make your own digital transformation a success.
IWMW16, Precedent plenary talk from Rob van Tol: 'Managing Change - Leading h...Precedent
Managing change within Higher Education Institutions starts with a change in mindset. Using a variety of client case studies, Rob van Tol demonstrates how Precedent have used digital to help them successfully manage change, and the results this has delivered.
Anatomy of a digital project seminar - 22nd June, LondonPrecedent
From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many senior business leaders is knowing how to make digital transformation a success in their own organisation.
In this new Precedent seminar, we will show the way.
- The seminar will explore what digital transformation really means and how organisations can build real business value from it.
- We will make sense of the many moving parts required for a successful implementation. We will take you through the business processes, from creating a powerful user-centred digital strategy through to integrating assets deep into your organisation.
- We will provide guidance for both board-level decision makers and delivery leads on the why, when and importantly, how, digital transformation can prepare an organisation for future success.
- The seminar will share tips on getting the most out of your agency partners, what questions you need to ask during the digital transformation process and ultimately, how you can generate real business value.
- By the end of the seminar, you will be inspired with new ideas for transforming your organisation, examples of what success looks like and you will be provided with practical insights on how to make your own digital transformation a success.
CX: Survival of the Fittest seminar 24th February, LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline.
Cory Hughes (Head of Consultancy) and Tim O'Donnell (Director of Operations) will explain how you can adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
- See more at: http://www.precedent.com/cxfeb2016#sthash.bsW1xkWZ.dpuf
Webinar: Digital transformation 'cure and necessity' - 11th November Precedent
Universities are being forced to change from all directions; regulatory interference, technological innovation, new cultural norms, increased customer expectations, pedagogic experimentation, academic globalisation and galloping academic cost inflation.
Digital transformation, the project to internalise the changes that digital has brought about, is part cure for these, and part a necessary change itself. Its tempo is increasing and more universities are starting the journey. It’s a difficult journey and this webinar will measure the steps that the bold have taken so far, presented by Rob Van Tol, Senior Strategy Consultant at Precedent.
Rob has worked with a range of higher education clients including the University of Aberdeen, Sheffield Hallam University, Edinburgh Business School and the University of Gloucestershire. Rob also co-wrote our latest higher education whitepaper, 'Bums on Seats - the digital battle for students.'
Digital Transformation 'Before and After' seminar - 3rd November, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Lindsay Herbert (Global Head of Digital) will explore how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
- The three stages of digital transformation
- The top six global trends affecting all sectors and industries
- How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Lindsay will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
Digital Transformation 'Before and After' - 27th October, LondonPrecedent
Evidenced by ‘before and after’ case studies from famous brands and major organisations, Lindsay Herbert (Global Head of Digital) explores how you can build a digital culture and achieve your organisation’s own digital transformation.
You’ll learn about:
- The three stages of digital transformation
- The top six global trends affecting all sectors and industries
- How to craft your own digital vision in order to enhance customer experience, gain competitive advantage, improve engagement and drive down the cost to serve
Lindsay will also share behind-the-scenes insights from Precedent's own transformation programmes, working with clients such as the British Heart Foundation, the University of Aberdeen and Blackrock.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert (Global Head of Digital) will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness from our CX report.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
IWMW 2015 - Marrying Creativity with Management ComplexityPrecedent
Marrying creativity with Management Complexity
How do you encourage creativity and vision within your organisation, whilst at the same time marrying this to your operational model, budget restrictions and institutional complexities? Rob Van Tol, Senior Strategy Consultant at Precedent and KPMG will tackle these key topics; showing real-world examples, how they work together to achieve this and discuss where they see the future of the sector.
CX: Survival of the Fittest seminar - 22nd July, EdinPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
CX: Surival of the Fittest seminar - 15th July London Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
- See more at: http://www.precedent.com/our-thinking/seminars-webinars/cx-survival-of-the-fittest-seminar-15th-july,-lond#sthash.uedOMdmI.dpuf
Asset Management Breakfast - 4th June 2015Precedent
Tailored for senior digital decision makers working in asset management organisations, this exclusive roundtable event will ensure you're on top of the next big digital trend to hit asset management organisations, while providing the opportunity to learn from your peers.
The session will begin with a presentation from Rob Van Tol, Senior Strategy Consultant at Precedent, who will share insights on the next big trends, opportunities and challenges asset management organisations can expect to face in 2015. Following the presentation, there will be a facilitated roundtable discussion of the topics raised in the presentation, and we will also look to discuss customer experience, mobile and more. This is designed to allow participants to share their experiences of delivering strategic objectives in the face of changing behaviours and trends in the sector.
BHF Digital Transformation webinar 28th May 2015 Precedent
Digitally transforming the UK’s No.1 Heart Charity – the British Heart Foundation’s (BHF) amazing journey to reach their 2020 goal
December 2014 marked the launch of the BHF’s brand new digital transformation. Built in Sitecore, the website acts as a key driver towards their 2020 strategy: to fund more cutting edge medical research and win the fight against heart disease. Since its launch, the results have been mind-blowing.
As a NFP organisation, you need intelligent digital solutions that drive real value at a low cost by delivering a great customer experience to ensure your ongoing success. You must be more engaging, transparent and responsive than ever before. The looming question is, where to start?
During this webinar, Lindsay Herbert, Global Head of Digital at Precedent will explore the BHF’s four steps to their digital transformation:
• Users driving the digital journey
• Integrating systems for a single customer view
• Defragmenting the digital experience
• Empowering and enabling people to take action and raise money
We will share the fantastic results the BHF have seen, including in their first month a 277% increase in donations from December 2013, to leave you inspired to drive digital change in your NFP organisation
CX: Survival of the Fittest - 19th May 2015 LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline.
Using case studies from some of the most well know brands including Air BnB, Disney, The Rijksmuseum and The British Heart Foundation, Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model from our CX report.
Precedent - CX: Survival of the Fittest seminar Tuesday 10th Februrary 2015Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your ‘customers’ are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide the 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples, as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
Precedent - CX: Survival of the fittest seminarPrecedent
Precedents latest seminar - CX: Survival of the fittest - looks at how digital can be used to deliver a great customer experience, enabling organisations to gain that much sought after competitive advantage.
Driving Actions and Reactions - Edinburgh 20/05/14Precedent
Today's seminar illustrated how and where to engage your audience and offered tips and advice to help you make decisions around five key areas of delivery (customisation, device context, community reach, delivery and content) that will affect your chances of driving actions and reactions online.
Mark Russell and Lindsay Herbert take us through the key tactical areas of delivery as part of an effective customer engagement strategy that will enable better control and influence over the online actions and reactions you have with your customers
Mark Russell and Lindsay Herbert take us through the key tactical areas of delivery as part of an effective customer engagement strategy that will enable better control and influence over the online actions and reactions you have with your customers.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
6. Evolving an organisation’s ways of
working in order to continue
delivering its mission in the face of
changing technology, competition,
audience need and behaviour.
@lindzeiy @precedentcomms #precsem
29. “To be the best global entertainment
distribution service.”
@lindzeiy @precedentcomms #precsem
30. “ To provide our customers
with the most convenient
access to media entertainment.”
@lindzeiy @precedentcomms #precsem
31.
32.
33. THEN TO NOW:
NETFLIX
• 1997 Company founded
• 2007 1 billionth DVD delivered
• 2014 Spent $0 on marketing DVDs vs. $US65
million per quarter on streaming
• 2015 Launched in Australia and New Zealand
• 2016 Spending $US5 billion on programming
• 2017 Expanding to stream in 200 countries
@lindzeiy @precedentcomms #precsem
42. “In the last 5 years, the world
has moved faster outside the
business than in it.”
H O W W O U L D Y O U T R A N S F O R M ?
@lindzeiy @precedentcomms #precsem
43. “Our structure is too
cumbersome, decision
making too slow.”
H O W W O U L D Y O U T R A N S F O R M ?
@lindzeiy @precedentcomms #precsem
44. “We will be faster with
innovation, smarter with
taking risks, bolder with
moves that drive
transformation.”
H O W W O U L D Y O U T R A N S F O R M ?
@lindzeiy @precedentcomms #precsem
54. 10 Best CDO Practices for Dealing with Digital
Transformation
1. Buildahigh-performancedigitalteam
2. Digitalshouldbeeveryone'sjob
3. Don'tdodigitalforthesakeofdigital
4. Dofewerthingsbetter
5. Createanatmosphereofcollaboration
6. Bakedata-informedthinkingintotheculture
7. Thinkfromtheoutside-in
8. Sometimesit'sbettertobegforforgivenessthenaskpermission
9. Getexperimentalandanalytical
10. Managementneedstolivedigital
Perry Hewitt, Harvard Chief Digital Officer
55. BARRIERS TO
CHANGE
• Misconceptions about digital
• Departments trapped in silos
• Traditional culture and mind sets
• Rewards for being risk-averse
• Small budgets (and getting smaller)
• Wide gaps in audience knowledge
@lindzeiy @precedentcomms #precsem
56. • Audiences are already digital-first
• Competition from other sectors and areas
• Opportunities to cost-save and grow reach
• Competition for top staff talent
• ‘Traditional’ services under scrutiny
• Service ‘shelf life’ will only get shorter
@lindzeiy @precedentcomms #precsem
REASONS TO
CHANGE
75. STEP 1: TRANSFORM THE
SURFACE
H O W T O B U I L D A D I G I T A L C U LT U R E
✱ Tackle a specific problem or perception
change online, with measurements in place.
✱ Create digital versions of existing offerings,
incentivising their adoption.
✱ Track everything and share victories widely
and loudly within the organisation.
@lindzeiy @precedentcomms #precsem
95. STEP 2: TRANSFORM FOR
AUDIENCES
✱ Collaborate outside comfort zones to enhance
experiences for priority audiences.
✱ Make on-going audience feedback and
engagement part of every new initiative.
✱ Track and escalate barriers to create plans and
business cases for overcoming them.
@lindzeiy @precedentcomms #precsem
H O W T O B U I L D A D I G I T A L C U LT U R E
118. STEP 3: TRANSFORM THE
INTERNAL
✱ Get the right investment and authority, set
expectations and update plans throughout.
✱ Tackle business critical processes and systems
first with clear benchmarks and targets.
✱ Identify and implement ‘quick wins’ throughout
using existing resources and skillsets.
@lindzeiy @precedentcomms #precsem
H O W T O B U I L D A D I G I T A L C U LT U R E
The second conversation took place in 2002, a few months after our IPO. Laura, our bookkeeper, was bright, hardworking, and creative. She’d been very important to our early growth, having devised a system for accurately tracking movie rentals so that we could pay the correct royalties. But now, as a public company, we needed CPAs and other fully credentialed, deeply experienced accounting professionals—and Laura had only an associate’s degree from a community college. Despite her work ethic, her track record, and the fact that we all really liked her, her skills were no longer adequate. Some of us talked about jury-rigging a new role for her, but we decided that wouldn’t be right.
We faced the latter challenge at Netflix in a fairly dramatic way as we began to shift from DVDs by mail to a streaming service. We had to store massive volumes of files in the cloud and figure out how huge numbers of people could reliably access them. (By some estimates, up to a third of peak residential internet traffic in the U.S. comes from customers streaming Netflix movies.) So we needed to find people deeply experienced with cloud services who worked for companies that operate on a giant scale—companies like Amazon, eBay, Google, and Facebook, which aren’t the easiest places to hire someone away from.
Our compensation philosophy helped a lot. Most of its principles stem from ideals described earlier: Be honest, and treat people like adults. For instance, during my tenure Netflix didn’t pay performance bonuses, because we believed that they’re unnecessary if you hire the right people. If your employees are fully formed adults who put the company first, an annual bonus won’t make them work harder or smarter. We also believed in market-based pay and would tell employees that it was smart to interview with competitors when they had the chance, in order to get a good sense of the market rate for their talent. Many HR people dislike it when employees talk to recruiters, but I always told employees to take the call, ask how much, and send me the number—it’s valuable information.
Even if you’ve hired people who want to perform well, you need to clearly communicate how the company makes money and what behaviors will drive its success. At Netflix, for instance, employees used to focus too heavily on subscriber growth, without much awareness that our expenses often ran ahead of it: We were spending huge amounts buying DVDs, setting up distribution centers, and ordering original programming, all before we’d collected a cent from our new subscribers. Our employees needed to learn that even though revenue was growing, managing expenses really mattered.
2008 where sales declined, stores were closing and the stock price was under 10$
2008 where sales declined, stores were closing and the stock price was under 10$
. Furniture & Electrical collections requests were again over 20,000 for the month of March up 40% on March 2014 and representing roughly £1 million to the BHF.
. Event registrations were up 74% this month on the same month last year.
. Heart Matters sign-ups were up 25%.
. Furniture & Electrical collections requests were again over 20,000 for the month of March up 40% on March 2014 and representing roughly £1 million to the BHF.
. Event registrations were up 74% this month on the same month last year.
. Heart Matters sign-ups were up 25%.
. Furniture & Electrical collections requests were again over 20,000 for the month of March up 40% on March 2014 and representing roughly £1 million to the BHF.
. Event registrations were up 74% this month on the same month last year.
. Heart Matters sign-ups were up 25%.
700 customer surveys coming in a week. Waitrose’s sales rose 2.9%, a relatively strong performance in a market which expanded by just 1%. grocery prices overall fell by 2%.
April last year, the retailer surpassed its £1bn online sales target over a rolling 52-week period, a year earlier than planned. Its click-and-collect business is going from strength to strength with more than a third of all online orders collected in John Lewis or Waitrose stores.
Mobile now accounts for more than 40% of traffic to Johnlewis.com and traffic is up more than 115% year on year.
700 customer surveys coming in a week. Waitrose’s sales rose 2.9%, a relatively strong performance in a market which expanded by just 1%. grocery prices overall fell by 2%.
April last year, the retailer surpassed its £1bn online sales target over a rolling 52-week period, a year earlier than planned. Its click-and-collect business is going from strength to strength with more than a third of all online orders collected in John Lewis or Waitrose stores.
Mobile now accounts for more than 40% of traffic to Johnlewis.com and traffic is up more than 115% year on year.