3. 2. Consider your level of knowledge
● The less you know the more help you need
● Need to learn enough to not be fooled
● Can reduce cost by doing strategy
4. 3. Decide on your budget
● No money - study everything
● Some money - study strategy
● Lots of money - maybe use an agency
5. 4. Pick a solution that fits you
● Be honest about what your situation
● Pay or learn fast
● Time vs money
● Taking on strategy is the middleground
6. 5. Be active in executing
● Use your network
● Pick up skills
● Learn to give detailed instructions
7. 6. Drive traffic
● Install Google Analytics
● Send visitors to your site
● Try to learn from the results
8. 7. Adjust your site
● Start from top to bottom
● Headlines are the most important
● Usual target: 5% leads
● Redo the website if nothing works