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You put your product
out into the world,
AWESOME, 
NOW WHAT?

Post MVP Strategies with Chris Clarke
Buy Gift Cards Replace the wallet
Post MVP Challenges
A good way to deal with all of
this is to reflect
How did we get here? How are we adapting? Where are we going?
Conduct a Retrospective
Conduct a Retrospective
What’s	
  changed	
  or	
  influencing	
  our	
  market?	
  
What	
  stories	
  can	
  you	
  tell	
  us	
  that	
  will	
  validate	
  where	
  we	
  are	
  
going?	
  
What’s	
  the	
  compe::on	
  doing	
  and	
  will	
  it	
  influence	
  what’s	
  
planned?	
  
Has	
  anything	
  shi<ed	
  or	
  influenced	
  our	
  strategy?	
  
What’s	
  the	
  status	
  of	
  the	
  product	
  roadmap?	
  
How	
  are	
  customer	
  using	
  our	
  products	
  and	
  what	
  have	
  they	
  
experienced?	
  
What’s	
  been	
  developed	
  or	
  delivered	
  from	
  the	
  product	
  
marke:ng	
  roadmap	
  and	
  how	
  will	
  it	
  influence	
  the	
  channel?	
  
What’s	
  the	
  :ming	
  or	
  status	
  of	
  the	
  next	
  product	
  launch?	
  
What	
  has	
  product	
  management	
  learned	
  since	
  our	
  last	
  
retrospec:ve?	
  
What	
  has	
  product	
  marke:ng	
  experienced	
  since	
  we	
  last	
  met?	
  
+
Overall project retrospective + bi-weekly
product steering
A good way to deal with all of
this is to reflect
How did we get here? How are we adapting? Where are we going?
Minimize your feedback loop
Urban Safari
Talk to your users (often)
Pay with Points?? Whuh...?
6.54
Focus on metrics that matter
Start with 3-5 metrics for customer and
business success
- % Users Who Complete a Key Workflow
- % Retention
- NPS
A good way to deal with all of
this is to reflect
How did we get here? How are we adapting? Where are we going?
Steer your roadmap by your user insights
rather than your business drivers
“I worry that my money is
doing bad things I don’t know
about”
Insight
 Feature
Sell the most gift cards
Business Goal
 Feature
Send a notification with
new gift card discounts
vs
Use storytelling to share the “WHY”
Simon Sinek’s Golden Circle
Create a growth plan
In X amount of time To reach X segment
Using X channels With X budget
I want
Recap
How did we get here? How are we adapting? Where are we going?
Steer your roadmap by
user insights rather than
business drivers
Use story telling to
answer the “WHY”
Create a growth plan
Minimize your feedback
loop
Take an Urban Safari
Talk to your users
(often)
Focus on metrics that
matter
Conduct a retrospective
“Success is not final, failure
is not fatal: it is the courage
to continue that counts.” 

Winston Churchill

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Post MVP Strategies - Chris Clarke

  • 1. You put your product out into the world, AWESOME, NOW WHAT? Post MVP Strategies with Chris Clarke
  • 2.
  • 3. Buy Gift Cards Replace the wallet
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
  • 12. Conduct a Retrospective What’s  changed  or  influencing  our  market?   What  stories  can  you  tell  us  that  will  validate  where  we  are   going?   What’s  the  compe::on  doing  and  will  it  influence  what’s   planned?   Has  anything  shi<ed  or  influenced  our  strategy?   What’s  the  status  of  the  product  roadmap?   How  are  customer  using  our  products  and  what  have  they   experienced?   What’s  been  developed  or  delivered  from  the  product   marke:ng  roadmap  and  how  will  it  influence  the  channel?   What’s  the  :ming  or  status  of  the  next  product  launch?   What  has  product  management  learned  since  our  last   retrospec:ve?   What  has  product  marke:ng  experienced  since  we  last  met?  
  • 13. + Overall project retrospective + bi-weekly product steering
  • 14. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
  • 17. Talk to your users (often)
  • 18. Pay with Points?? Whuh...? 6.54
  • 19. Focus on metrics that matter
  • 20. Start with 3-5 metrics for customer and business success - % Users Who Complete a Key Workflow - % Retention - NPS
  • 21. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
  • 22. Steer your roadmap by your user insights rather than your business drivers
  • 23. “I worry that my money is doing bad things I don’t know about” Insight Feature Sell the most gift cards Business Goal Feature Send a notification with new gift card discounts vs
  • 24. Use storytelling to share the “WHY”
  • 26.
  • 28. In X amount of time To reach X segment Using X channels With X budget I want
  • 29. Recap How did we get here? How are we adapting? Where are we going? Steer your roadmap by user insights rather than business drivers Use story telling to answer the “WHY” Create a growth plan Minimize your feedback loop Take an Urban Safari Talk to your users (often) Focus on metrics that matter Conduct a retrospective
  • 30. “Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill