The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.

1. scaleup.com.au
Digital Marketing
For Business
Growth
Step 1: Identify and understand your market

2. scaleup.com.au
Using Google Trends what are some of the top keywords for your business or
market?
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Using Google Trends what are some of the fastest rising keywords for your
business or market?
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What are the hottest topics and problems being discussed in forums related
to your market? (the keywords might be a good place to start)
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Step 2: Define an offer

3. scaleup.com.au
Does the keywords and forum questions you found in step 1 offer you any
indication of what services or products your customers are looking for?
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If you can look up testimonials on womo.com.au, what specific reasons are
mentioned the most often?
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Given the problems in market, and what potential customers are seeking
and appreciating, what could you offer that would fit that?
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Step 2: Define an offer

4. scaleup.com.au
Does the keywords and forum questions you found in step 1 offer you any
indication of what services or products your customers are looking for?
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If you can look up testimonials on womo.com.au, what specific reasons are
mentioned the most often?
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Given the problems in market, and what potential customers are seeking
and appreciating, what could you offer that would fit that?
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Step 3: Get a basic website

5. scaleup.com.au
Trying to be as empathetic as possible, which problems would your offer
address?
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Which logical arguments could you provide for solving it?
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What evidence can you offer for the customers to take your offer?
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What action do you want visitors to make first?
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Step 4: Drive a little traffic

6. scaleup.com.au
Which advertising networks do you think would work best for your offering?
(snoop around the website of a few of your competitors to get ideas)
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What would you like to test? (rank in order of importance)
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What results did you get (to be filled in later)
Metric/Variation A B C D E F
Conversion rate
Time on page
Cost per lead
Step 5: Tweak and adjust

7. scaleup.com.au
How could you use email marketing to add more value? What type of course
or could you offer which your audience would highly appreciate?
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Can you think of 3 incentives that could get visitors sharing on social media?
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Which questions does your customers ask frequently which could become
material for articles or videos and be shared on social media?
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Step 6: Scale up!

8. scaleup.com.au
Are there any bottlenecks you need to address before you can scale your
business?
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Can you identify 3 offline traffic sources that are popular in your market?
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Can you identify a few complimentary markets you can joint venture with?
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________