2. free website evaluation - scaleup.com.au
Step 1: Review your skills about campaign settings
Why do you want to start by focusing on the search network?
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How would you describe the conflict of interest between Google and you as
an advertiser?
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Why is location targeting important?
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How do you set a starting budget?
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3. free website evaluation - scaleup.com.au
Step 2: Review your skills about creating ad groups
How can you improve your landing page to work better with Adwords?
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What are some ways you can generate keywords?
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What are keyword match types?
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Which match types can be best for you?
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4. free website evaluation - scaleup.com.au
Step 3: Review your skills about creating ads
What are some ways of writing good ads?
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Why can an ad that get the most clicks still not be good for you?
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How many ads should you run in each ad group?
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How long should you let each ad run?
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5. free website evaluation - scaleup.com.au
Step 4: Review your ad groups:
Before you start checklist
Checklist item Done?
Have you focused on the search network?
Have you narrowed down the location of your campaign?
Have you calculated your maximum cost per click to set your manual bid?
Have you set a budget that gives you at least 500 clicks a month?
Have you considered and added relevant ad extensions?
Do you know which keywords your competitors are using?
Does your landing page have a clear offer with evidence and call to action?
Are you using specific match types?
Have you studied your competitors ads?
Have you created two ads?
Have you installed conversion tracking?
Ready to start? Write “Yes” when you are able to tick all the boxes above
Not ready? Need to write a to do list?
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6. free website evaluation - scaleup.com.au
Bonus Step: Review your landing page
Potential problem Present?
Are newsletters or blog links (accept header of footer) distracting sales options?
Is there one clear call to action?
No clear value proposition?
Does the landing page and sales funnel have distracting elements and links?
Does the site load slower than 2 seconds? (use gtmetrix.com)?
Does social media buttons distract primary action buttons?
No testimonials on the landing page?
Does lack of trust symbols and evidence reduce credibility?
Are there menu(s) on top with more than 8 items?
Is the site unresponsive to mobile screens? (use responsivedesignchecker.com)
Total number of Yes (Areas you can improve)
How can you improve your Adwords landing page?
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