Main takeways: - Inception Deck -10 questions to align the team around a purpose - Story Mapping

1. Page 1

2. Page 2

3. Page 3

4. Page 4

5. Page 5

6. Bootstrapping
a product team
Fernando Díaz Gestal
https://www.linkedin.com/in/ferdiazgestal/

7. Fernando Díaz Gestal
Product Director - Technology @ King
● Background in Computer Science
● >12 years in Product Management
● eLearning & gaming
https://www.linkedin.com/in/ferdiazgestal/
About me

8. Page 8

9. ● Arriving into a team not being able to launch something valuable
● You are starting a new product with a new team
● Your product team is not performing (not delivering outcome)
Feeling of going “nowhere” when...
Traditional to Scrum Team — Forming, Storming Norming and Performing by Warren Lynch

10. An effective team is a group of individuals
that have a common understanding of:
People – Each other
Process – How they work
Product – Their purpose as a team and the vision for the product
Reference: Bootstrapping a product team by Brendan Marsh (ex-Agile Coach Spotify)

11. Page 11

12. Page 12
Ramon Ferrer Vicens
Agile Coach @ ManoMano

13. “Product team bootstrapping workshop”
People – First contact / Ice breaker
Process – Inbound & outbound
Product – Purpose / Vision
People – Team building exercise
Morning
Afternoon
Lunch

14. “Product team bootstrapping workshop”
People – First contact / Ice breaker
Process – Inbound & outbound
Product – Purpose / Vision
People – Team building exercise
Morning
Afternoon
Lunch

15. Page 15
Purpose / Vision

16. 10 questions to align the team around a purpose
1. Why are we here?
2. What is our product?
3. What do our customers expect from it?
4. What is NOT our product?
5. Who are our neighbours?
6. What could be the solution?
7. What keep us up at night?
8. How big is this thing?
9. What is going to give?
10. What is going to take?
Reference: Agile Inception Deck by Agile Warrior

17. 10 6 questions to align the team around a purpose
1. Why are we here?
2. What is our product?
3. What do our customers expect from it?
4. What is NOT our product?
5. Who are our neighbours?
6. What could be the solution?
7. What keep us up at night?
8. How big is this thing?
9. What is going to give?
10. What is going to take?
Reference: Agile Inception Deck by Agile Warrior

18. Page 18
1. Why are we here?
You can’t build a great product if you don’t know why you
are building it in the first place
Enable the team to take balanced trade-offs that will come
up during delivery

19. Page 19
2. What is our product?
A good elevator pitch tells people
what your product is, who it’s for,
and why it’s special.
You can quickly distill a big
abstract concept into something
tight, real, and concrete.
For <Targeted User>
Who <Need/Problem>
The <Product>
Is A <Solution>
That <Problem-Solution fit>
Unlike <Alternatives>…
The <Product> will ...

20. 3. What do our customers expect from it?
If you could walk into a store, and buy
the shrink wrapped version of your
software, what the design of the box
look like and what would it say?
Point here is to get your team looking
at your product through the eyes of
your end customer.

21. 4. What is NOT our product?
Saying yes is easy. It’s saying no what is hard.
Set expectations around what you are not going to be
doing as part of this product.

22. 5. Who are our neighbours?
It’s easy to think it’s all about you and your core team.
Thinking ahead of time about who you are going to want
to meet and establish relationships with before going live

23. 6. What keep us up at night?
Identify the risks that are worth worrying about and not
sweat the ones that aren’t.

24. Page 24
What about remote teams?

26. • Run the deck individually with each team member
• Diagnose the misalignments
• Create focus groups to work them out
• Run the workshop remotely (shorter version)
Tweaks:

27. Page 27
How do we continue?

29. • The whole team thinks from the user perspective
• Align on the problems we want to solve first
• Visualisation of the big picture to define the MVP
Main benefits:

30. Bootstrapping
a product team
Fernando Díaz Gestal
https://www.linkedin.com/in/ferdiazgestal/

31. Page 31