Three lessons in product management
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Three core lessons I learned in Product Management after coming from HR and Operations background. Presented during the first Product PH Meetup. This is a very basic deck on Product Management meant to just give people a glimpse on what I believe are the important things in succeeding in Product. For other articles I wrote: https://medium.com/all-things-digital For Product Philippines: https://www.facebook.com/groups/ProductPH
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Three lessons in product management
- 1. THREE LESSONS IN PRODUCT MANAGEMENT What I've learned from building products and teams without knowing anything about dev or product management
- 2. Background Current Role: Product Manager • Leads all Product Development for all business lines - SaaS, Services, etc. Company: TrueLogic (Brand: SEOReseller) • Digital Marketing company that services agencies worldwide • Marketing - tech startup, developing SaaS tools for agencies, worldwide
- 3. Our Products Reputation Management Suite: Build, manage, and promote your client's online reputation
- 4. Our Products Lead Tracker: The easiest way to track you client's leads
- 5. Our Products Facebook Ads: Drive Social Media ROI with advanced Facebook Advertising.
- 6. How did I end up in Product Management?
- 8. Then I winged it.
- 9. And it was painful.
- 10. Not a lot of people talk about what is really the core of Product Management.
- 11. – The Internet “It is your attitude, not your aptitude, that determines your altitude."
- 12. Product Management is Leadership • It's pacing and strategy • It's making decisions when its needed, regardless if it's good or bad • It's getting everyone aboard • It's knowing when to argue and when to defer
- 13. Soft Skills are more important than Technical Skills • Technical skills make an engineer/developer - soft skills make the Product Manager • The entire role is all about communication - written, verbal, and sometimes even through charades. • Empathy and understanding is key - not only for your customers, but especially for your stakeholders
- 14. Your Ultimate Product is Your Team • Your Product may fail today, but with a great team you'll succeed tomorrow • The best systems and philosophies in the world work because they have good people • Your ideas are only as good as the people around you who can make it better.
- 15. Bonus: Launching is only the beginning • The real work starts when your product is live.