Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

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This document discusses how to build and grow an online community. It begins by defining community as the experience users have after initially engaging with marketing efforts. It then provides tips for starting a community, such as focusing first on understanding people's problems and building a minimum viable community. The document concludes by noting some signs a community is working, like growth in data metrics and members developing a sense of belonging. The overall message is that community goes beyond marketing and involves creating positive experiences that encourage ongoing participation and engagement.

Marketing

Your Community is your
Bottom Line
How Communities Start, Thrive and Die
@DavidSpinks

1. What is community?
2. How do I start?
3. How do I know it’s working?

Marketing is how you get them in
the door.
Community is their experience
from that point on.

Marketing Community
• Reach
• Traffic
• Signups
• New customers created
• Followers
• Awareness
• Happiness (NPS)
• Retention
• Active users
• Return customers
• Referrals
• Product feedback

2. How can I start
building a community?

The 3 P’s
1. People
2. Problem
3. Platform

Is it working?
1. Data
2. Gut
3. Psychology

Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
5. A common symbol system

Thank you! Say hi…
I’m @DavidSpinks
Join us at:
CMXSummit.com
CMXHub.com

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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

1. Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks

2. 1. What is community? 2. How do I start? 3. How do I know it’s working?

3. 1. What is community?

4. Marketing or Community

5. Marketing is how you get them in the door. Community is their experience from that point on.

6. Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback

7. Shapeways - Delighted

8. ProductHunt - InVision

9. Amex - Open Forum

10. 2. How can I start building a community?

11. Start simple.

12. Audience  Community

13. Community = Product

14.

15. #1 Goal : Learn

16. The 3 P’s 1. People 2. Problem 3. Platform

17. Start talking to people.

18. The 5 Whys

19. Add quantitative research.

20. Minimum Viable Community (MVC)

21. Make people feel special.

22. 3. How do I know if it’s working?

23. Is it working? 1. Data 2. Gut 3. Psychology

24.

25. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system

26. Pivot or Persevere

27. 1. What is community? 2. How do I start? 3. How do I know it’s working?

28. Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com

Editor's Notes

In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
In general, for business, for personal life?
In general, for business, for personal life?
In general, for business, for personal life?
In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
In general, for business, for personal life?
In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
Add an example
Maybe cut out sense of community details and just do hand out.

Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Editor's Notes