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TOP 5 DIGITAL
TRENDS
AFFECTING YOUR
PRACTICE
SHAREEF MAHDAVI
HAWAIIAN EYE
1. Gartner 2012
DIGITAL GROWTH

• Largest growth in Social Media
• Mobile phones overtake PCs
• Cloud Based Solution Doubles
• “Digital Seniors” 34% are texting2
1. Gartner 2012
2. HIS iSuppli 2013
MOBILE
RESPONSIVENESS
• Functions on all platforms

• Reach everywhere they go
• Patient Experience improved!
• Look up address
• MD Biography
• Dial from website
E-MAIL
•

•

Best Return On Investment

•

Maximize opportunity

•

• Database with loyal patients
Targeted Communication

•

Automated

•
3. AEC Practice (Alex’s Practice)

Enrapture your audience!

• Appointment Reminders
• Seasonal Campaigns
• Special Promotions
Measurable Results
LOCATION BASED
MARKETING

• SEO Boost
• “Check In”
• Get on Directories!
• Yellowpages, Superpages, Citysearch, Google Places,
etc.
• Businesses lose
per year 4
• Reach new audience
4. Yext Studey 2013
SOCIAL MEDIA
• Growth in 2014

• Free! But not for long.
• Facebook, Twitter,
Youtube, Instagram &
Google+

• SEO Boost
• Engage your audience
• Increase loyalty
• “Word of mouth”
VIDEO
• Micro videos are increasing

• Instagram 3 to 15 seconds
• Vine exactly 6 seconds
• Longer content
• Youtube
• Embed videos
• Start by defining objectives
• Testimonials
• Tell a story
• Easier than you think
• Start small
• Its a necessity. No
longer a luxury.
5 digital trends for private practice

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5 digital trends for private practice

  • 1. TOP 5 DIGITAL TRENDS AFFECTING YOUR PRACTICE SHAREEF MAHDAVI HAWAIIAN EYE 1. Gartner 2012
  • 2. DIGITAL GROWTH • Largest growth in Social Media • Mobile phones overtake PCs • Cloud Based Solution Doubles • “Digital Seniors” 34% are texting2 1. Gartner 2012 2. HIS iSuppli 2013
  • 3. MOBILE RESPONSIVENESS • Functions on all platforms • Reach everywhere they go • Patient Experience improved! • Look up address • MD Biography • Dial from website
  • 4. E-MAIL • • Best Return On Investment • Maximize opportunity • • Database with loyal patients Targeted Communication • Automated • 3. AEC Practice (Alex’s Practice) Enrapture your audience! • Appointment Reminders • Seasonal Campaigns • Special Promotions Measurable Results
  • 5. LOCATION BASED MARKETING • SEO Boost • “Check In” • Get on Directories! • Yellowpages, Superpages, Citysearch, Google Places, etc. • Businesses lose per year 4 • Reach new audience 4. Yext Studey 2013
  • 6. SOCIAL MEDIA • Growth in 2014 • Free! But not for long. • Facebook, Twitter, Youtube, Instagram & Google+ • SEO Boost • Engage your audience • Increase loyalty • “Word of mouth”
  • 7. VIDEO • Micro videos are increasing • Instagram 3 to 15 seconds • Vine exactly 6 seconds • Longer content • Youtube • Embed videos • Start by defining objectives • Testimonials • Tell a story
  • 8. • Easier than you think • Start small • Its a necessity. No longer a luxury.

Editor's Notes

  1. *Gartner 2012**IHS iSuppli, 2013
  2. ROI Numbers example with e-mailAlex Lopez Atlantis practice: 1st E-mail Campaign generated 460 visits, average visit $265 revenue = $121,900 total revenue. Cost $1500 = ROI 81x This slide has several points. You may want to delete one and just talk about them.
  3. *yext study 2013
  4. Add funny cat video