Although Mastermind Groups sound complicated and mysterious, they are an easy way to network with other Internet marketers regularly to grow your business. Learn why and how to start your own. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Mastermind Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel) (Moderator) Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

1. Affiliate Summit West 2012
Masterminds Groups
Tricia Meyer, MeyerTech, LLC, @SunshineTricia
Eric Nagel, Nagel & Associates, @EricNagel
Todd Farmer, AffiliateMarketingPlan.com, @toddfarmer

2. Agenda
•Mastermind Defined & Myths
•Who Can Mastermind?
•Why Mastermind?
•How We Do It
•How To Guide
•Tips
•Q & A

3. Mastermind Defined
• Think and Grow Rich
– "for the creation and
carrying out of your plan"
– "decide what advantages
and benefits you may
offer the individual
members of your
group, in return for their
cooperation"

4. Mastermind Myths
• Not a huge email list
• Not a MLM Pitch
• Not stuffy group of
“intellectuals” discussing
problems of the world
• No cost (just time)

5. What It Really Is
• Tight group of like-minded professionals, who
trust and respect one another, and who
genuinely aspire to help, motivate and benefit
each other.

6. Who Can Mastermind
• Groups of:
– Merchants
– Affiliates
– Affiliate Managers
• Hybrids – representing each perspective

7. Who Can Mastermind
• Specialty Groups:
– Sports Affiliates
– Coupon Affiliates
– Niche Retailers

8. Why Mastermind: Reasons
• Socialize
– Water cooler
• Accountability
• Focus
• Opportunity identification and vetting
• Feedback
• Advice

9. Why Mastermind: Reasons
• Bounce ideas
– No fear of theft
– Thoughtful insight, perspective
• Review current projects
– Feedback, suggestions, ideas, edit
• Stay focused
– Holding yourself accountable among peers (& GSD)
• Consistently make progress
• Help each other
– Technology, business scalability, justification
– Share knowledge and expertise

10. Why Mastermind: Needs
• People you can trust
– FrieNDA
• Respect opinion
• Stay focused
• Consistency
• Make progress
• Be responsive
• Focus on your members’ needs

11. Why Mastermind: Benefits
• Different perspective
• Creativity
• Constructive criticism
• “Look inward”, self-reflection
• Kick in the pants!
• Show off
• Grow together

12. Why Mastermind: Added Benefits
• Review of new projects
• Copy editing
• First people to share, blog, announce,
promote, comment
• Product Development
• Joint Ventures

13. How to Mastermind
• Establish Vision, Mission
• Set Goals, Priorities
• Size of Group
• Identify Process
• Schedule

14. How to Mastermind: Needs
• Trust
• Like-Minded People
• Diversity
• Technology

15. How to Mastermind: Tech
• Voice Only
• Video Conferencing
• Screen Sharing
• Skype / Oovoo.com
• Google Hangouts
• FreeConferenceCall.com

16. How to Mastermind: Tech
• Skype

17. How to Mastermind: Tech
• Google Hangouts

18. How to Mastermind: Tech
• FreeConferenceCall.com

19. How to Mastermind: Tips
• Leader
• Consistency:
– Meeting Time
– Technology
• Limit commitment – 1 year group, renew as
desired.

20. How to Mastermind: Tips
• Threats
– Anything Non-Productive
• Identify problems early
• If you spend more time “planning”, you’re not
on the same page.

21. How We Do it
• Tight, small group. (just 3)
• End of week. (Friday, 2 pm)
• Round table – normally.
– Review goal accomplishments
– Discuss current issues
• One person focus – monthly.
• Always end calls with Goals for Next Week.

22. Following Up
• Reminders of previous week’s goals
• Unscheduled Check-in
– Twitter, Facebook, Skype
• Mid-week email check-in

23. How To Guide
• Identify prospects
• Define Vision, Goals, Schedule, Technology.
• Month 1 – 3:
– Understanding,
– Uncover needs,
– Establish cadence, roles and low hanging fruit.
• Month 4 – 9: Make major progress
• Month 10 – 12: Wind up the year

24. Questions for Our Panel?

25. Contact Information
• Tricia Meyer • Todd Farmer
Twitter: @SunshineTricia Twitter: @ToddFarmer
SunshineRewards.com AffPlan.com
AffiliateMarketingPlan.com
• Eric Nagel
Twitter: @EricNagel
EricNagel.com