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Aim High!
  Atte Miettinen
12 November 2012
Me

• Mountaineer - summited Mt Everest on 19.05.2012
• Completed the Seven Summits a month later as
  first person from Finland
• MBA & previously four start-up’s in IT/telecoms
• US$450m in funding & business in +50 countries
Entrepreneurs are
modern day explorers!
What’s required to reach
the top of the world / to
  become a successful
     entrepreneur?
Right Attitude Starts with Passion
Think Big and Aim High
Be ready to work hard and make
sacrifices – there’s not shortcut to
success!
You need confidence and
determination – starting a
business, like mountaineering, is
about long-term focus
First step is often the most difficult!
Everything Starts with an Idea

• An opportunity for a product or service or maybe
  a new business model
• Key to be open minded and to expose yourself to
  new things
• The environment and creativity
• What’s the vision?
• Keep it simple
Do you have any other ideas?




•   Founded by Sabeer Bhatia and Jack Smith
•   Met Steve Jurvetson @ Draper Fisher
•   Launched Hotmail on 4th of July, 1996
•   Sold to Microsoft 18 months later for US$400m
•   Today Hotmail has 324m users and it’s world’s
    largest web-based email service
Is this the Right Timing?




• For you to become an entrepreneur?

• For the idea to become successful?

• Leading edge vs. bleeding edge
Business Plan
Business Plan

• What is the company going to do?
• What is the business model?
• What skills, resources, tools and partners are
  needed?
• You need good general management skills to
  create the plan
• Find someone that’s done it before!
• Don’t assume – challenge and qualify the
  assumptions
• Be flexible
Right People / Team

• Recognise that a successful business is a team
  effort
• Are you the right person to be CEO?
• Identify the expertise and experience required
  and surround yourself with people that
  complement you
• Hire the best & trust them
• Be ready to share the benefits
Teamwork Makes it Easier
Funding

• Do I need additional investment, how much, how
  much value am I going to create, how much
  ownership am I willing to give up?
• Own savings, friends and family, bank, venture
  capital?
• Raising external funding is often a much longer
  process than you think
• Don’t be discouraged with the first no – use this
  opportunity to get feedback, learn and refine
  your plan
Believe you can change the world.
    Work quickly, keep the tools unlocked, work whenever.
     Know when to work alone and when to work together.
           Share – tools, ideas. Trust your colleagues.
 No politics. No bureaucracy. (these are ridiculous in a garage.)
              The customer defines a job well done.
                 Radical ideas are not bad ideas.
                Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it doesn’t
                         leave the garage.
            Believe that together we can do anything.
                              Invent.
Execution
Execution

• Use your time effectively - Focus on the right
  things
• Trust the team – no micromanagement
• Listen to customers, partners, colleagues
• Recognise that you have to take risks to succeed
• Surprises are part of life - Persevere and have
  faith
• Maintain objectivity - Don’t get bogged down !
• Manage your costs
• Manage Stress by maintaining a balance
Manage Stress
Meet Red
Angry Birds

• Developed by rovio, founded in 2003
• The company developed +50 games without much
  success
• Apple iphone and appstore in 2007/2008
• Angry Birds was game try #52 and launched on
  11.12.2009
• 50m downloads in first 12 months
• One billion downloads by May 2012
• Today, the company is worth ~US$6 billion
Summary

• Success in business, like on mountains, is not
  guaranteed
• Right attitude: think big & aim high!
• Right timing: know your summit window
• Right idea: Keep it simple
• Right people: hire the best people and trust them
• If you don’t enjoy it, don’t do it!
Thank You!
www.sevensummits.ae
www.facebook.com/AtteSevenSummits
www.twitter.com/AtteMiettinen

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Murdoch University Master Class - Entrepreneurship

  • 1. Aim High! Atte Miettinen 12 November 2012
  • 2.
  • 3. Me • Mountaineer - summited Mt Everest on 19.05.2012 • Completed the Seven Summits a month later as first person from Finland • MBA & previously four start-up’s in IT/telecoms • US$450m in funding & business in +50 countries
  • 4.
  • 6. What’s required to reach the top of the world / to become a successful entrepreneur?
  • 7. Right Attitude Starts with Passion
  • 8. Think Big and Aim High
  • 9. Be ready to work hard and make sacrifices – there’s not shortcut to success!
  • 10. You need confidence and determination – starting a business, like mountaineering, is about long-term focus
  • 11. First step is often the most difficult!
  • 12. Everything Starts with an Idea • An opportunity for a product or service or maybe a new business model • Key to be open minded and to expose yourself to new things • The environment and creativity • What’s the vision? • Keep it simple
  • 13. Do you have any other ideas? • Founded by Sabeer Bhatia and Jack Smith • Met Steve Jurvetson @ Draper Fisher • Launched Hotmail on 4th of July, 1996 • Sold to Microsoft 18 months later for US$400m • Today Hotmail has 324m users and it’s world’s largest web-based email service
  • 14. Is this the Right Timing? • For you to become an entrepreneur? • For the idea to become successful? • Leading edge vs. bleeding edge
  • 16.
  • 17. Business Plan • What is the company going to do? • What is the business model? • What skills, resources, tools and partners are needed? • You need good general management skills to create the plan • Find someone that’s done it before! • Don’t assume – challenge and qualify the assumptions • Be flexible
  • 18. Right People / Team • Recognise that a successful business is a team effort • Are you the right person to be CEO? • Identify the expertise and experience required and surround yourself with people that complement you • Hire the best & trust them • Be ready to share the benefits
  • 20. Funding • Do I need additional investment, how much, how much value am I going to create, how much ownership am I willing to give up? • Own savings, friends and family, bank, venture capital? • Raising external funding is often a much longer process than you think • Don’t be discouraged with the first no – use this opportunity to get feedback, learn and refine your plan
  • 21.
  • 22. Believe you can change the world. Work quickly, keep the tools unlocked, work whenever. Know when to work alone and when to work together. Share – tools, ideas. Trust your colleagues. No politics. No bureaucracy. (these are ridiculous in a garage.) The customer defines a job well done. Radical ideas are not bad ideas. Invent different ways of working. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage. Believe that together we can do anything. Invent.
  • 24. Execution • Use your time effectively - Focus on the right things • Trust the team – no micromanagement • Listen to customers, partners, colleagues • Recognise that you have to take risks to succeed • Surprises are part of life - Persevere and have faith • Maintain objectivity - Don’t get bogged down ! • Manage your costs • Manage Stress by maintaining a balance
  • 27. Angry Birds • Developed by rovio, founded in 2003 • The company developed +50 games without much success • Apple iphone and appstore in 2007/2008 • Angry Birds was game try #52 and launched on 11.12.2009 • 50m downloads in first 12 months • One billion downloads by May 2012 • Today, the company is worth ~US$6 billion
  • 28. Summary • Success in business, like on mountains, is not guaranteed • Right attitude: think big & aim high! • Right timing: know your summit window • Right idea: Keep it simple • Right people: hire the best people and trust them • If you don’t enjoy it, don’t do it!