SlideShare a Scribd company logo
1 of 60
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1nuTW0Q
This is a story
about a noise:value ratio
that has gotten out of whack.
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Image Credit: http://frc.tl/Up2Gt
Editorial voices are outnumbered by public
relations professionals by almost 5:1
http://frc.tl/1qc14fR @KelseyLibert, @RyMcGonagill, www.Frac.tl
http://frc.tl/1mrxZgH @KelseyLibert, @RyMcGonagill, www.Frac.tl
“Many [PR professionals] have a
misunderstanding when it comes to
the difference between advertorial
and guest posts.” – Gigaom.com
“Too many submissions we get are
clearly just pitches for a company,
attempting to masquerade as thought
pieces, a press release dressed as a guest
post.” – TechCrunch.com
“Over time [guest blogging] has become
a more and more spammy practice.”
– Matt Cutts
Our Research
@KelseyLibert,
We interviewed over 500 writers, editors, and publishers.
Image Credit: http://frc.tl/1pXwPw9 @KelseyLibert, @RyMcGonagill, www.Frac.tl
This Is Their Story
@KelseyLibert,
Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert,@RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/TBxFBj
The majority of people
you’re pitching only write
ONE STORY per day.
Image Credit: http://frc.tl/1n2DRL4 @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
Image Credit: http://frc.tl/1kf24uz @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Although most writers
publish one story per day,
44% of them get pitched a
minimum of TWENTY
TIMES per day.
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/TByPNb
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Although writers are
inundated with pitches, only
11% often write a story
based on content that was
sent through a pitch.
However, 45% said
sometimes, so there is an
opportunity for change.
Image Credit: http://frc.tl/1pdIwhX @KelseyLibert, @RyMcGonagill, www.Frac.tl
Your Strategy Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
Image Credit: http://frc.tl/SIrBGl @KelseyLibert, @RyMcGonagill, www.Frac.tl
STOP spamming writers
with poorly matched assets.
Instead, collaborate on
mutually beneficial ideas.
Image Credit: http://frc.tl/1n2EWCF @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1rIug1F
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1j993LC
Your Networking Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tl
64% of writers think it is of
some importance that you
establish a personal
connection before pitching.
Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl
Use Twitter as a platform to
socialize with your prospects
weeks prior to the pitch.
Engage in blog posts.
Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
Image Credit: http://frc.tl/1o6SCSr @KelseyLibert, @RyMcGonagill, www.Frac.tl
Put down your cell phone.
Stop spamming on social media.
Start writing sincere emails
to the best-fit person
for your campaign.
Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl
Use a CRM such as BuzzStream
to manage your relationships.
Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl
Your Pitch Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
What time of day do you want to be pitched?
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Use a pre-scheduling tool to
send your emails in the early
morning hours.
Image Credit: http://frc.tl/1nuKeso @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tl
88% of writers prefer a
pitch be less than 200
words. Check your word
count before sending.
Image Credit: http://frc.tl/1uNnHds @KelseyLibert, @RyMcGonagill, www.Frac.tl
Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Test your subject lines in
your inbox. What stands out?
The golden rule is 45-65
characters.
@KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl
An overwhelming number said they want a subject line that is:
• Direct
• Concise
• Descriptive
• Includes keywords relevant to the writer’s beat
Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://www.pinterest.com/pin/75364993733755783/
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
• Do your research.
• Know the publication.
• Be relevant.
• Make it newsworthy.
• Know my beat.
• Don’t use all caps.
• Be personal.
• Be concise.
• Don’t cold call.
• Does it fit my beat?
• Use spellcheck.
• No giant attachments.
• Don’t pitch on social media.
• Know my audience.
• Avoid phony friendliness.
• Get my name right.
• Avoid the fluff.
• Tailor your subject lines.
• Die in a fire.
@KelseyLibert,Image Credit: http://frc.tl/VTh6SP
Image Credit: http://frc.tl/1k5uTLo @KelseyLibert, @RyMcGonagill, www.Frac.tl
“If I don't respond it's because I'm not interested. If I am
interested, I will email you back.”
– NationalJournal.com
“1) Don't send multiple emails and follow-ups. 2) Don't
follow up your email with a call.”
– Parents.com
“Do not call me 5 minutes later to follow up.”
– Geek.com
“Don't follow up so many times. If we're not interested,
we're not interested.”
– OutOfThePastBlog.com
“Unless I contact you asking for more information, don't
follow up 2 and 3 times asking if I'm going to write
about the story you sent me.”
– TheGoodWineGuru.com
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
• Breaking news
• Exclusive research
• Emotional stories
• Timeliness
• Relevance
• Data
• New hook
• A story
• Interview opportunities
• Data visualizations
• Useful information
• Innovative
• Interesting analysis
• Storytelling
• Well-researched
• Meets editorial mission
• Original content
• Solutions to problems
• Engaging
• Amusing
• Useful insights
• Humor
• Unique angles
• High-quality graphics
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1zkwgzt
Research by Kelsey Libert, www.Frac.tl
http://frac.tl/publisher-feedback/
Leverage The Science
Behind Great Content.
Research by Kelsey Libert, www.Frac.tl
Build Relationships. Build Buzz.
Check us out at www.buzzstream.com!

More Related Content

What's hot

How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to RedditBrent Csutoras
 
Content writers: will AI take your job?
Content writers: will AI take your job?Content writers: will AI take your job?
Content writers: will AI take your job?KatieThompson74137
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedEleni Cashell
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
 
Traffic & Conversion Sumit 2018 10X Business Growth
Traffic & Conversion Sumit 2018 10X Business GrowthTraffic & Conversion Sumit 2018 10X Business Growth
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
 
The Online PR Show deck
The Online PR Show deckThe Online PR Show deck
The Online PR Show deckLukeBudka
 
Ashley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell
 
Fake news presentation
Fake news presentationFake news presentation
Fake news presentationYumonomics
 
What is Newsworthy?
What is Newsworthy?What is Newsworthy?
What is Newsworthy?Brett Atwood
 
Uses of ChatGPT in Marketing
Uses of ChatGPT in MarketingUses of ChatGPT in Marketing
Uses of ChatGPT in MarketingJoseArrunategui3
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
 
Small Business Marketing: How To Safely Try New Strategies
Small Business Marketing: How To Safely Try New StrategiesSmall Business Marketing: How To Safely Try New Strategies
Small Business Marketing: How To Safely Try New StrategiesSearch Engine Journal
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media StrategyAna Puyana
 
ChatGPT Cheatsheet 2023
ChatGPT Cheatsheet 2023ChatGPT Cheatsheet 2023
ChatGPT Cheatsheet 2023SaahilThakur
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 

What's hot (20)

Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media Audit
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to Reddit
 
Content writers: will AI take your job?
Content writers: will AI take your job?Content writers: will AI take your job?
Content writers: will AI take your job?
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghosted
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
 
Traffic & Conversion Sumit 2018 10X Business Growth
Traffic & Conversion Sumit 2018 10X Business GrowthTraffic & Conversion Sumit 2018 10X Business Growth
Traffic & Conversion Sumit 2018 10X Business Growth
 
The Online PR Show deck
The Online PR Show deckThe Online PR Show deck
The Online PR Show deck
 
Ashley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdf
 
Fake news presentation
Fake news presentationFake news presentation
Fake news presentation
 
What is Newsworthy?
What is Newsworthy?What is Newsworthy?
What is Newsworthy?
 
Uses of ChatGPT in Marketing
Uses of ChatGPT in MarketingUses of ChatGPT in Marketing
Uses of ChatGPT in Marketing
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
 
Small Business Marketing: How To Safely Try New Strategies
Small Business Marketing: How To Safely Try New StrategiesSmall Business Marketing: How To Safely Try New Strategies
Small Business Marketing: How To Safely Try New Strategies
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media Strategy
 
Fake News
Fake NewsFake News
Fake News
 
ChatGPT Cheatsheet 2023
ChatGPT Cheatsheet 2023ChatGPT Cheatsheet 2023
ChatGPT Cheatsheet 2023
 
Basics of network analysis using Netlytic
Basics of network analysis using NetlyticBasics of network analysis using Netlytic
Basics of network analysis using Netlytic
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 

Viewers also liked

How To Deal With Tech Media 2015
How To Deal With Tech Media 2015How To Deal With Tech Media 2015
How To Deal With Tech Media 2015Mike Butcher
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011Rand Fishkin
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch DeckRyan Gum
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch DeckRyan Gum
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Ryan Gum
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!Eoghan McCabe
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationPat Wadors
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersOfficevibe
 
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users Cision
 
Как общаться с журналистами, если вы стартап
Как общаться с журналистами, если вы стартапКак общаться с журналистами, если вы стартап
Как общаться с журналистами, если вы стартапrusbase.vc
 
Plug
PlugPlug
PlugLima
 

Viewers also liked (20)

How To Deal With Tech Media 2015
How To Deal With Tech Media 2015How To Deal With Tech Media 2015
How To Deal With Tech Media 2015
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch Deck
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of Transformation
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best Leaders
 
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users
Vocus' Little Book of Big Ideas: 15 Tips for Vocus PR Users
 
Как общаться с журналистами, если вы стартап
Как общаться с журналистами, если вы стартапКак общаться с журналистами, если вы стартап
Как общаться с журналистами, если вы стартап
 
Plug
PlugPlug
Plug
 

Similar to 500 Writers & Editors Reveal What They Look for in a Pitch

Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention
Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention
Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention Fractl - Content Marketing Agency
 
500 Publishers on Content Marketing and Outreach Best Practices [Research]
500 Publishers on Content Marketing and Outreach Best Practices [Research]500 Publishers on Content Marketing and Outreach Best Practices [Research]
500 Publishers on Content Marketing and Outreach Best Practices [Research]Fractl
 
Perfect Pitches 500 Publishers Tell Us How to Get Their Attention
Perfect Pitches 500 Publishers Tell Us How to Get Their AttentionPerfect Pitches 500 Publishers Tell Us How to Get Their Attention
Perfect Pitches 500 Publishers Tell Us How to Get Their AttentionTexpoco
 
Leveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRankLeveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRankIlya Grigorik
 
Inbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonInbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonWill Critchlow
 
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...Eric Athas
 
Storytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web MarketingStorytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web MarketingGeorgiana Cohen
 
How The Open Data Community Died - A Warning From The Future
How The Open Data Community Died - A Warning From The FutureHow The Open Data Community Died - A Warning From The Future
How The Open Data Community Died - A Warning From The FutureChris Taggart
 
What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content  & Why It MattersWhat Is The Atomic Weight of Your Content  & Why It Matters
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
 
MEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the DriverMEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the DriverLutz Finger
 

Similar to 500 Writers & Editors Reveal What They Look for in a Pitch (11)

Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention
Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention
Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention
 
500 Publishers on Content Marketing and Outreach Best Practices [Research]
500 Publishers on Content Marketing and Outreach Best Practices [Research]500 Publishers on Content Marketing and Outreach Best Practices [Research]
500 Publishers on Content Marketing and Outreach Best Practices [Research]
 
Perfect Pitches 500 Publishers Tell Us How to Get Their Attention
Perfect Pitches 500 Publishers Tell Us How to Get Their AttentionPerfect Pitches 500 Publishers Tell Us How to Get Their Attention
Perfect Pitches 500 Publishers Tell Us How to Get Their Attention
 
Leveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRankLeveraging Social Media - Strategies & Tactics - PostRank
Leveraging Social Media - Strategies & Tactics - PostRank
 
Inbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonInbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove Boston
 
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...
From Twitter Skeptic to Twitter Fan: A Conversation With NPR Reporter Kirk Si...
 
Storytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web MarketingStorytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web Marketing
 
How The Open Data Community Died - A Warning From The Future
How The Open Data Community Died - A Warning From The FutureHow The Open Data Community Died - A Warning From The Future
How The Open Data Community Died - A Warning From The Future
 
What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content  & Why It MattersWhat Is The Atomic Weight of Your Content  & Why It Matters
What Is The Atomic Weight of Your Content & Why It Matters
 
Sx sw 2012
Sx sw 2012Sx sw 2012
Sx sw 2012
 
MEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the DriverMEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the Driver
 

Recently uploaded

How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
Mastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessMastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessJomer Gregorio
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfatinukehassan87
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionVictoria Gaitskell
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionVictoria Gaitskell
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingJessieGoodrum1
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityDonna Lenk
 

Recently uploaded (20)

How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
Mastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessMastering Topical Authority for SEO Success
Mastering Topical Authority for SEO Success
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintAction
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual city
 

500 Writers & Editors Reveal What They Look for in a Pitch