The document provides 5 tips for using LinkedIn for small businesses from a presentation on the art and science of LinkedIn. The tips include checking your public profile, having a keyword rich headline with contact info, writing a 2000 character keyword rich summary, optimizing the profile order, and analyzing LinkedIn groups. The presentation was given by Marc Miller, who has worked at various tech companies and now teaches career development workshops.

1. 5 LinkedIn Tips
From
The Art and Science of
Using LinkedIn
for
Small Business

2. Ground Rules
 30 minutes of presentation
 Start with a Poll
 Hold questions to the end
 Raise your hand with question
 Unmute to talk

3. Who is Marc Miller
 Northwestern University
 IBM – 22 years
 Agere Inc – High Tech Startup
 Lucent
 AISD – Taught HS Math @ Akins
HS
 JCAA – Non-Profit Fund Raising
 LifeSize – HD Video Startup
Started Career Pivot in 2011
Marc@CareerPivot.com

4. Tip #1
Check Your Public Profile

5. Public vs. Private
Profile
 Private  Public
 Viewable when logged into  Viewable by all
LinkedIn  No Applications
 Applications  Searchable
 Not searchable  Order is fixed
 Vanity URL

6. Google Search

7. Tip #2
Headline should be
KEYWORD RICH
and
Contain your Contact Information

8. Tip #3
Summary Section
2000 Characters
BRAND STORY
Keyword Rich

9. Tip #4
Optimize the order of your profile!

10. Personal Profile -Default Order

11. Personal Profile

12. Personal Profile –Small Biz Order
★
★

13. Tip #5
Analyze LinkedIn Groups!

14. Groups Page

15. Tips Review
1. Check your Public Profile
2. Headline should be keyword rich and should contain
your contact information
3. Summary should contain your Brand Story and be
keyword rich
4. Optimize the order of your LinkedIn profile
5. Analyze and use LinkedIn groups

16. The Art and Science of Using
LinkedIn
 May 23rd 11 AM – 3 PM
 May 24th 11 AM – 3 PM
 Barton Oaks BusinesSuites at Mopac and Bee Caves
 6 Seats per class
 http://careerpivot.com/linkedin-workshops/
 $147
Use Promotional Code “Web10”
For a $35 discount

17. Next Steps
 Recording will be available tomorrow
 Make slides available SlideShare.net
 I will e-mail you links and promo codes

18. THANK YOU
Marc Miller
Marc@CareerPivot.com
http://www.CareerPivot.com
(512) 693-7132