2. Communications Expert – 15 years
Global Citizen: Singapore, India, Australia, Europe, US and Canada
Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche Bank, Siemens AG
Owner of CrackerJack WordSmiths Inc.
Self Employed Consultant & Faculty @George Brown College
Linkedin: Smarter Ways for your Job Search

3. Is this you?
 Your application like a needle in
Then you’re at the right place.
the hay stack?
I’ll show you how topast the “apply-
 Not getting integrate
Linkedin in your Job Search
online” stage?
Repertoire  Filtered-out by the code-
driven ATS?

4. ~200 Million Members

6. Word Cloud

7. Wordle.net
Resumes:
 Copy the desired job description
 Paste into word cloud tool
 Peel out keywords
Linkedin Profile
 Websites from your domain
 Companies you are interested in
 Sprinkle generously

8. Suggested Strategy
 Determine primary Keyword Phrase – should be your most ideal / desired
job title
 Enhance it into a 4 word phrase <Quality Assurance Manager Automation>
 4 words allow you to rank on any combination of the words
 Avoid more than 4 words - may dilute results

9. What makes you so Unique?

10. Optimize Profile
 Use websites, job descriptions to
 Anticipate keywords
 Include past company names, titles,
locations (even postal codes)
 Get recommendation - AMAYC
 Include a STAR story

11. SEOYour Profile
#1. Tagline
#2. Current Title
#3. Past Title
#4. Summary
#5. Specialties

12. Advanced Search
Did you: The Litmus Test
 Use right keywords in your profile?  Your target title
 Identify your location?  Your target area / location
 Call to action?  Search

13. Track your Profile’s Progress
Increase frequency:
 Frequency at which profile
viewed
 Frequency of being searched
 How big is your network,
how well are you connected?
 How has your network
grown

14. The gas in your job search

15. Add Connections

16. Super Connectors
 The Who’s who of your industry
 Well networked - 500+ connections
 You get only 3000 invitations
 Invite super connectors
 Become a super connector yourself
 Get people to want to connect with
you

17. Life without a solid network is very
tough on Linkedin
A larger network makes it easier

19. Filter the background noise

20. Filter the Updates
 Network with the right people: who
is hiring?
 With SIGNAL only see who you what
to see
 Uses status updates to track what’s
happening

21. Maximize your options

22. Are you aware of…
 Recommendations and
Endorsements
 Jobs you may be interested in
 In common with
 Polls
 Outlook Social Connector

23. Keep in mind…

24. Small things make a big splash
 Don’t waste your invites
 Make it easy for others to
connect – show your email ID
 LI Profile your resume

25. So, here’s your Roadmap
First: Next Step:
 Work on your keyword strategy  Leverage SIGNAL
 Optimize your profile  Leverage Twitter
 Upsize your network  Become a brand yourself
 Connect with super connectors  Come up in Google searches
 Become a super connector yourself  Keep at it

26. Thank you
Questions?
sumedh.techwriter@gmail.com