Preview Slides to the Co-Creating Your Professional Network Workshop

1. CO-CREATING YOUR
PROFESSIONAL
NETWORK
#CCPN
A PART OF THE CAREER ENERGISER SERIES

2. Customised
Resume:
Experiences,
Competencies,
Skills
Good
Organisation
and Job Fit
Good
Interviewing
Skills
Strong
Profile and
Network
with Strong
Visibility
Luck is with
you!
Economy/
Market
conditions
What makes a successful job search?

3. What is LinkedIn?
• Social Networking site for Professionals
• Used by HRs and recruiters to search for talents
Why LinkedIn?
• Acquired by Microsoft for $26.2 Billion!
• LinkedIn has 690+ million registered members in
150 countries! (as at May 2020)
• Great way to grow your contacts, find jobs and
enhance your professional reputation!
Why is LinkedIn important?
www.linkedin.com
Source: LinkedIn.com, Wikipedia

4. About
• First 3 lines shown
• Summary: work experiences,
achievements, competencies,
strengths, etc
• Should answer:
• Who you are, Whom you
serve, How you help your
clients
Your Dashboard
• Get All Star!
Headline
• What you represent
• Key words that you will be
searched
• Your unique selling proposition
Sample of LinkedIn profile

5. Picture of you, &
a headline
01
What makes an “All Star” status?
• Professionally taken
photo
• Headline that represents
your Unique Selling
Proposition
• Headline should include
key words or phrases,
• 120 characters max
Complete the
“About”
section
02
• Elaborate on your
headline
• Your career story
• Overview of your
experiences,
competencies,
achievements and
strengths
Update your work
experiences, location
& industry
03
• Work Experiences:
List 2 and 2 prior with
200 to 2000 characters
• Locations and Industry:
to show where you
operate
Get connected, fill
in your education
background
04
• At least 50
connections
• Include your
education:
qualification, year
and school

6. Craft a profile that sells
Show What is
Unique About You
• Your competencies,
skills and knowledge
• Your personality,
strengths and
leadership style
• Business achievements
Highlight the
Industries you Play in
• Your industries and
clients
• How you serve them
and meet their needs
Define Your
Career Story
• Your professional
story
• How you progressed
to your current role
• Make the story concise
(2000 words max)
• Well organised format
and pointers

7. Leverage on both types of networks
BUSINESS - PROFESSIONAL SOCIAL

8. 3 levels of connections on LinkedIn
Recruiter!
Connect to a recruiter via your LinkedIn network!
You
Your 1st level
connections
(People you are
connected to)
Your 2nd level
connections
(People your connections
are connected to)
Your 3rd level
connections
© LinkedIn

9. 1. Increase your connections: 30K (Max)
2. Post on LinkedIn regularly
• Attention-grabbing posts
• Secure more “Reactions” and
“Discussions”
• Get people to share your post
Ways to increase your visibility

10. 1. Increase visibility among your
domain(s)/ target audience
2. Attract attention from recruiters &
head hunters. Show your positivity!
3. A chance to demonstrate your
expertise, knowledge and experiences
4. Get others to click and view your
profile: to know you better
5. Improve ranking, shown on 1st page
Why post on LinkedIn?

11. Recognise that you are not an expert in everything.
Leverage on various topics and genres
• Industry knowledge
• Credible news / articles
• Personal sharing of an experience or learning lesson
• Successes or compliments
• Post a question and invite comments
• A motivational quote or image
• Videos from youtube
Ideas for posts

12. • Arouse curiosity by being creative in your first 3
statements of your post.
• Engage your audience on your post through your
perspectives, insights
• Respond to every comment to your post. Encourage a
mini-conversation.
• Show video directly from your post.
• Be active. Comment regularly on others’ posts
• Increase first connections
• Include #hashtags and ‘Call-to-Action’ in your posts
Best practices for posts

13. 1. Build your LinkedIn profile. It’s your branding.
2. Be active with regular posts! Getting visibility
on social media platform takes a lot of effort
3. Build your momentum! Through continuous
actions, you will soon reap the benefits of
being active on LinkedIn
Summary

14. What’s Next?
• Visit Careers Connect online for useful resources on
professional branding on LinkedIn, and how to create
an attractive profile.
• This is a preview of the Co-creating a Professional
Network (#CCPN) Workshop. Take your professional
brand and network to the next level by signing up
with Careers Connect!
REGISTER HERE