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Leveraging LinkedIn -
Creating A Professional Brand That
People Will Remember
Marc Miller - @CareerPivot
Marc@CareerPivot....
2
Sponsors
Diamond
In Kind
Gold
Platinum
Recovering
Engineer
What is a Brand?
Your Brand
“Your brand is what people
say about you when you’re
not in the room.”
Jeff Bezos
Your Photograph
1 2 3
4 5 6
The Winner
Background
LinkedIn Picture
Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
LinkedIn Headline
LinkedIn Headline
LinkedIn Headline
Headline
120 Characters
LinkedIn Headline
Headline
120 Characters
Summary
Well educated and well rounded professional with international
experience and background. Excels in operations
man...
Brand Story
I have had an eclectic career to say the least.
My career journey includes 22 years at IBM, several
thriving t...
Brand Story
I am a product manager who knows how to get my
colleagues to listen. They listen because I take
complex busine...
Brand Story
The saying goes that every cloud has a silver lining.
In my world, marketing challenges are surrounded by
poss...
Rich Media
Rich Media
 YouTube Videos
 Slideshare Presentations
 Brochures
 Photographs
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you...
Links
http://www.wordle.net
http://www.tagcrowd.com/
Slides
http://www.slideshare.net/MarcMiller1
Blog Posts
http://career...
Career Pivot Contact
marc@careerpivot.com
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://careerpivot.co...
28
Sponsors
Diamond
In Kind
Gold
Platinum
Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14
Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14
Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14
Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14
Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14
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Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14

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You have a brand! Whether you like or not! Your brand tells the world and prospective employers who you are! LinkedIn tells the world what you do and what problems you solve for your client or employer. This session we will discuss how to create your professional brand in your LinkedIn Profile such that people will remember you. We will discuss: – Your picture – It is far more important than you think – Your headline – It needs to demonstrate your brand – Your brand story – You should NOT write this yourself but find someone to write it for you – How to demonstrate to prospective employers that YOU KNOW YOUR STUFF – How to make sure you are found by prospective employers This will be an extension of my presentation that I will be giving at SxSWi – Personal PowerWorks: Power Your Personal Brand and Career http://schedule.sxsw.com/2015/events/event_OE03703

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Leveraging LinkedIn - Creating a Professional Brand That People will Remember - PCA14

  1. 1. Leveraging LinkedIn - Creating A Professional Brand That People Will Remember Marc Miller - @CareerPivot Marc@CareerPivot.com
  2. 2. 2 Sponsors Diamond In Kind Gold Platinum
  3. 3. Recovering Engineer
  4. 4. What is a Brand?
  5. 5. Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos
  6. 6. Your Photograph 1 2 3 4 5 6
  7. 7. The Winner Background
  8. 8. LinkedIn Picture
  9. 9. Word Cloud Websites http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/tag/li-brand
  10. 10. LinkedIn Headline
  11. 11. LinkedIn Headline
  12. 12. LinkedIn Headline Headline 120 Characters
  13. 13. LinkedIn Headline Headline 120 Characters
  14. 14. Summary Well educated and well rounded professional with international experience and background. Excels in operations management especially with regard to process improvements, project management and customer relations. While running a systems integration company, was successful in dramatically increasing customer base, sales and margin by employing quality people, improving processes and working closely with the customers.
  15. 15. Brand Story I have had an eclectic career to say the least. My career journey includes 22 years at IBM, several thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed my perspective forever.
  16. 16. Brand Story I am a product manager who knows how to get my colleagues to listen. They listen because I take complex business and technical opportunities and bring them into focus.
  17. 17. Brand Story The saying goes that every cloud has a silver lining. In my world, marketing challenges are surrounded by possibilities. I build bridges between technology stakeholders and creative teams to find the silver lining that moves the business forward. Through it all, I am able to remain calm, curious and collaborative.
  18. 18. Rich Media
  19. 19. Rich Media  YouTube Videos  Slideshare Presentations  Brochures  Photographs
  20. 20. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Add Rich Media to your profile 6. Check your public LinkedIn profile
  21. 21. Links http://www.wordle.net http://www.tagcrowd.com/ Slides http://www.slideshare.net/MarcMiller1 Blog Posts http://careerpivot.com/tag/li-brand
  22. 22. Career Pivot Contact marc@careerpivot.com Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://careerpivot.com/blog http://careerpivot.com http://careerpivot.com/career-pivot- white-paper-library/
  23. 23. 28 Sponsors Diamond In Kind Gold Platinum

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