The document discusses how to create an effective professional brand on LinkedIn by focusing on choosing a good profile photo, writing an impactful headline and tagline, and telling your unique brand story in the summary and experience sections. It emphasizes using your profile to convey your expertise, accomplishments, and personality in order to be memorable to connections and potential employers. Specific tips are provided around photo selection, headline length and content, and using anecdotes in the summary and experience descriptions to capture someone's interest in learning more about you.

1. Leveraging LinkedIn -
Creating A Professional Brand That
People Will Remember
Marc Miller - @CareerPivot
Marc@CareerPivot.com

2. Recovering
Engineer

3. Recovering
Engineer

5. Your Brand
“Your brand is what people
say about you when you’re
not in the room.”
Jeff Bezos

7. Your Photograph
1 2 3
4 5 6

8. The Winner
Background

9. LinkedIn Picture

10. LinkedIn Headline

11. LinkedIn Headline

12. LinkedIn Headline
Headline
120 Characters

13. Summary
Well educated and well rounded professional with international
experience and background. Excels in operations
management especially with regard to process improvements,
project management and customer relations. While running a
systems integration company, was successful in dramatically
increasing customer base, sales and margin by employing
quality people, improving processes and working closely with
the customers.

14. Brand Story
I have had an eclectic career to say the least.
My career journey includes 22 years at IBM, several
thriving tech startups, a painful stint as a high school
teacher, a gig raising funds for the Jewish Community
Association of Austin and a near fatal bicycle accident
that changed my perspective forever.

15. Brand Story
I am a product manager who knows how to get my
colleagues to listen. They listen because I take
complex business and technical opportunities and
bring them into focus.

16. Brand Story
The saying goes that every cloud has a silver lining.
In my world, marketing challenges are surrounded by
possibilities. I build bridges between technology
stakeholders and creative teams to find the silver
lining that moves the business forward. Through it all,
I am able to remain calm, curious and collaborative.

18. Pulse

19. Brand Components
 Picture
 Head Line/Tag Line
 Brand Story/Bio

20. Career Pivot Contact
marc@careerpivot.com
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://careerpivot.com/blog
http://careerpivot.com
http://careerpivot.com/career-pivot-
white-paper-library/