Leveraging LinkedIn - Creating a Professional Brand That People will Remember
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The document discusses how to create an effective professional brand on LinkedIn by focusing on choosing a good profile photo, writing an impactful headline and tagline, and telling your unique brand story in the summary and experience sections. It emphasizes using your profile to convey your expertise, accomplishments, and personality in order to be memorable to connections and potential employers. Specific tips are provided around photo selection, headline length and content, and using anecdotes in the summary and experience descriptions to capture someone's interest in learning more about you.
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Leveraging LinkedIn - Creating a Professional Brand That People will Remember
- 1. Leveraging LinkedIn - Creating A Professional Brand That People Will Remember Marc Miller - @CareerPivot Marc@CareerPivot.com
- 5. Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos
- 7. Your Photograph 1 2 3 4 5 6
- 13. Summary Well educated and well rounded professional with international experience and background. Excels in operations management especially with regard to process improvements, project management and customer relations. While running a systems integration company, was successful in dramatically increasing customer base, sales and margin by employing quality people, improving processes and working closely with the customers.
- 14. Brand Story I have had an eclectic career to say the least. My career journey includes 22 years at IBM, several thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed my perspective forever.
- 15. Brand Story I am a product manager who knows how to get my colleagues to listen. They listen because I take complex business and technical opportunities and bring them into focus.
- 16. Brand Story The saying goes that every cloud has a silver lining. In my world, marketing challenges are surrounded by possibilities. I build bridges between technology stakeholders and creative teams to find the silver lining that moves the business forward. Through it all, I am able to remain calm, curious and collaborative.
- 18. Pulse
- 19. Brand Components Picture Head Line/Tag Line Brand Story/Bio
- 20. Career Pivot Contact marc@careerpivot.com Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://careerpivot.com/blog http://careerpivot.com http://careerpivot.com/career-pivot- white-paper-library/