February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.

1. 5 SEO Mistakes
that are costing you millions.
#clicks2bricks

2. Does SEO make you want to do this?

3. Raise your hand
if...

4. Do you want
to boost your
search engine
rankings?

5. Why should you
listen to us?

6. Matthew Hunt
COO @ PoweredbySearch.com

8. #1 SEO Mistake:
Bad Title Tags & Meta Descriptions

9. Title Tags

10. Meta
Descriptions

11. Why Do Title Tags & Meta
Descriptions Matter?
● Show up in browsers
● Show up in search engine results pages
● Show up in external websites (Facebook)

12. Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)
Have primary keyword in them
Are specific to what the user wants to find

13. Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results)
Are specific to what the user wants to find

14. Good Example
Bad Example

18. #2 SEO Mistake:
Lack of Schema & Microdata Markup

19. What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.

20. Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that helps buyers make decisions
Captures valuable virtual real estate (knowledge-
graph)
Up to 30% more clicks & better search
rankings

21. Schema
Markup

22. #3 SEO Mistake:
Duplicate Content

23. What is Duplicate Content?
Duplicate Content can KILL a large site’s SEO.

26. #4 SEO Mistake:
Poor Internal Linking

27. What is Internal Linking?
Pages can be invisible due to poor internal linking

28. Why Internal Linking is Important:
Allows to user to discover relevant content
Helps Google understand content relationships
Improves your rankings by establishing context
Fixing 404’s alone can generate 10-20% traffic
increases

31. #5 SEO Mistake:
Slow load time
&
Not having mobile friendly websites

32. People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1

33. Is your website fast enough?

34. You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.

35. Is your
website
mobile
friendly?

36. Is your site quick enough on mobile?

37. An SEO Audit provides the
blueprint to solving these problems

38. poweredbysearch.com