1.
5 SEO Mistakes
that are costing you millions.
#travelseo

2.
Does SEO make you want to do this?

3.
Raise your hand
if...

4.
Do you want
to boost your
search engine
rankings?

5.
Why should you
listen to us?

6.
Dev Basu
CEO @ PoweredbySearch.com

7.
#1 SEO Mistake:
Bad Title Tags & Meta Descriptions

8.
Title Tags

9.
Meta
Descriptions

10.
Why Do Title Tags & Meta
Descriptions Matter?
● Show up in browsers
● Show up in search engine results pages
● Show up on external websites (Facebook)

11.
Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)
Have primary keyword in them
Are specific to what the user wants to find

12.
Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results)
Are specific to what the user wants to find

13.
Good Example
Bad Example

14.
#2 SEO Mistake:
Lack of Schema & Microdata Markup

15.
What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.

16.
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that help buyers make decisions
Captures valuable virtual real estate (knowledge-graph)
Up to 30% more clicks & better search rankings

17.
Schema
Markup

18.
We ran a
test, and
100 other
users
agreed.

19.
#3 SEO Mistake:
Duplicate Content

20.
What is Duplicate Content?
Duplicate Content can KILL any site’s SEO.

21.
Hilton Hotels

22.
g adventures

23.
#4 SEO Mistake:
Poor Internal Linking

24.
What is Internal Linking?
Pages can be invisible due to poor internal linking

25.
g adventures

26.
Google
Trusts
Great
Internal
Linking

27.
Why Internal Linking is Important:
Allows users to discover relevant content
Helps Google understand content relationships
Improves your rankings by establishing context
Fixing 404s alone can generate 10-20% traffic
increases

28.
#5 SEO Mistake:
Slow load time
&
Not having mobile friendly websites

29.
People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1

30.
You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.

31.
Speed This Up

32.
Is Your Site Mobile Friendly?

33.
An SEO Audit provides the
blueprint to solving these problems

34.
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