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5 SEO Mistakes that are Costing you Millions (Travel Edition)

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February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques.

Published in: Marketing
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5 SEO Mistakes that are Costing you Millions (Travel Edition)

  1. 1. 5 SEO Mistakes that are costing you millions. #travelseo
  2. 2. Does SEO make you want to do this?
  3. 3. Raise your hand if...
  4. 4. Do you want to boost your search engine rankings?
  5. 5. Why should you listen to us?
  6. 6. Dev Basu CEO @ PoweredbySearch.com
  7. 7. #1 SEO Mistake: Bad Title Tags & Meta Descriptions
  8. 8. Title Tags
  9. 9. Meta Descriptions
  10. 10. Why Do Title Tags & Meta Descriptions Matter? ● Show up in browsers ● Show up in search engine results pages ● Show up on external websites (Facebook)
  11. 11. Good Title Tags: Are under 55 characters in length Are written for humans (appealing to emotions) Have primary keyword in them Are specific to what the user wants to find
  12. 12. Good Meta Descriptions: Are under 150 characters in length Are written to have buyers take action Have primary keyword in them (bolded in results) Are specific to what the user wants to find
  13. 13. Good Example Bad Example
  14. 14. #2 SEO Mistake: Lack of Schema & Microdata Markup
  15. 15. What is Schema & Microdata Markup? There are literally 100s of different markup combinations.
  16. 16. Why Schema Markup is Important: Eye-catching, outperforms higher ranking listings Quality results that help buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings
  17. 17. Schema Markup
  18. 18. We ran a test, and 100 other users agreed.
  19. 19. #3 SEO Mistake: Duplicate Content
  20. 20. What is Duplicate Content? Duplicate Content can KILL any site’s SEO.
  21. 21. Hilton Hotels
  22. 22. g adventures
  23. 23. #4 SEO Mistake: Poor Internal Linking
  24. 24. What is Internal Linking? Pages can be invisible due to poor internal linking
  25. 25. g adventures
  26. 26. Google Trusts Great Internal Linking
  27. 27. Why Internal Linking is Important: Allows users to discover relevant content Helps Google understand content relationships Improves your rankings by establishing context Fixing 404s alone can generate 10-20% traffic increases
  28. 28. #5 SEO Mistake: Slow load time & Not having mobile friendly websites
  29. 29. People & Google Hate Slow Websites 95% of users abandon shopping carts. This is the #1
  30. 30. You Are Losing Millions with a Slow Website You can never have a fast enough web experience.
  31. 31. Speed This Up
  32. 32. Is Your Site Mobile Friendly?
  33. 33. An SEO Audit provides the blueprint to solving these problems
  34. 34. poweredbysearch.com

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