Have you fallen more in love with your product than your prospect? Learn why we as marketers have lost of our way and what we should do to find our calling. The 7 Stages of Preeminence will 10x your business by transforming confusion into clarity, and ideas into action.
Dev Basu
Founder and CEO, Powered by Search
Dev Basu is the Founder and CEO of Powered by Search, a PROFIT HOT 50 recognized internet marketing agency specializing SEO, Local Search, and Paid Search driven marketing solutions for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the industry leading Local Search Ranking Factors study and is also a trusted provider at GetListed.org.
Dev’s articles and opinions have been widely published and quoted by the Canadian press such as the Globe & Mail, Financial Post, National Post and CTV. He is also a contributor to industry media publications such as WebProNews, Small Business News, Search Engine Land, Search Engine Journal, SEO Book, and Media Post.
With over 6 years of ground level and strategic internet marketing experience in agency and in-house companies, Dev’s worked with the who’s who of Canadian brand names including RE/MAX, Public Storage, Delta Hotels, and many other enterprise and mid-sized businesses.
As an evangelist of Search Marketing, Dev is a regular guest lecturer in marketing courses at the University of Toronto, where he speaks on building a foundation in SEO as a technical and marketing art, followed by an introduction to SEO as a career stream.
Basu’s value in speaking engagements lies in breaking down difficult concepts around online marketing and media, into short, succinct, and actionable advice.
21. Most people never realize that 80% of the
work is done before you step in a room.
That's why they spend their entire lives
grasping for magical tactics instead of
changing their entire mindset.
- Ramit Sethi
22. 3 out of 4 executives don’t
believe that marketing drives
demand and revenue.
So I want to help you Shift their thinking from selling to serving as a strategic mindset, so you can go back to the table and commit to delivering what their customers want, need, and deserve.
I want you to go on a journey with me. It’s not going to be pleasant in the beginning, but I promise you, if you’ll join me, you will come out of the other end transformed.
Close your eyes, and imagine the last time you pitched someone you really wanted to say “yes!” to you.
What was it? A prospect you needed to close? A boss you really wanted to convince? A project you really deserved to spearhead?
Picture how that interaction went…did you feel like you were pushing a boulder up a hill, constantly having to give them information to “back up” your ask?
Frustrating isn’t it…
Open your eyes. Open your eyes both literally and figuratively because I am going to share with you why we as marketers are lost, and what we can do about it.
What would happen if your day to day reality was different. What if everyone who you had to ‘sell’; your clients, customers, bosses, and peers, placed complete faith in your advice and recommendations?
Picture how you’d grow your success, influence and income; personally, professionally, and in your business. Really, think about that.
There’s only one problem: As marketers we have lost our way.
We have inundated those who we SHOULD be serving by selling them instead