This document discusses Papaya Mobile, a social gaming company founded in 2008 that has raised $22 million. It has over 100 employees with offices in San Francisco, London, and Beijing. Papaya Mobile operates a social gaming network and platform that allows users to discover games, find friends to play with, and share content. The company also operates AppFlood, a cross-promotion network that allows mobile game developers to buy and sell excess traffic. Papaya Mobile has helped numerous global game developers launch and localize titles in China across various app stores and platforms.
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
Amazing 10 Smart Apps for Feature Phones Alina Thomas
This is the era of smart phone now people can’t imagine there lives without the smart phone. Unique and feature rich apps has made human work easy and it also saves lots of time There are numbers of apps available in the market but its not necessary that every apps will be useful and liked by the user .Here we are going to tell you about the 10 most amazing smart apps for feature phones.
Mobilepundits is also a mobile app development company .We have dedicated team of mobile app developers which are able to create a feature rich mobile apps according to client’s requirements . Our handheld specialists will help you strategize and create a plan for offering your product on a small footprint mobile device. Our team has proven experience to visualize the integration and create extension of your current application to the PDA and handheld devices.
Radiodays Europe in Barcelona March 2012
Session on radio strategy for smartphones
Demonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internet
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
Amazing 10 Smart Apps for Feature Phones Alina Thomas
This is the era of smart phone now people can’t imagine there lives without the smart phone. Unique and feature rich apps has made human work easy and it also saves lots of time There are numbers of apps available in the market but its not necessary that every apps will be useful and liked by the user .Here we are going to tell you about the 10 most amazing smart apps for feature phones.
Mobilepundits is also a mobile app development company .We have dedicated team of mobile app developers which are able to create a feature rich mobile apps according to client’s requirements . Our handheld specialists will help you strategize and create a plan for offering your product on a small footprint mobile device. Our team has proven experience to visualize the integration and create extension of your current application to the PDA and handheld devices.
Radiodays Europe in Barcelona March 2012
Session on radio strategy for smartphones
Demonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internet
Play+ - Turn on the Android Market in ChinaAlex Liu
As a mobile developers you may be interested in China's Android market but have had trouble figuring out how to enter. Now Play+ provide an open platform, an incredible effective way for this.
Play+ - Turn on the Android Market in ChinaAlex Liu
As a mobile developers you may be interested in China's Android market but have had trouble figuring out how to enter. Now Play+ provide an open platform, an incredible effective way for this.
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
How to Win at Global Marketing--A YetiZen Speaks EventSana Choudary
Marketing beyond your own region? What else is there to it besides localization, translation, local marketing spend? A lot. Especially lots your local competitors never have to think about but natually do well! Find the secrets to globalizing your message and growing outside your local market!
HAND FUN!-Feb 15
Newsletter for mobile dating, games, fantasy sports & Adult entertainment
• CMGE Star Wars: Commander Game Attracts 1M Players in China
• StubHub Partnering with 76’ers on Direct Ticketing Sales
• Wynn Resorts to Launch Mobile Sportsbook App
• Apple Music for Android Adds Support for SD Cards
• Askgmamblers Launches iPhone App
• The Science Inc Launches Frogpicks Fantasy Sports App
Appbrain Top Android Apps
• Sports Scores & Fantasy Sports
• Social Casino Games
• Music & Audio
• Adult Entertainment & Dating
• App Business Classifieds
HAND FUN!-Feb 15
Newsletter for mobile dating, games, fantasy sports & Adult entertainment
• CMGE Star Wars: Commander Game Attracts 1M Players in China
• StubHub Partnering with 76’ers on Direct Ticketing Sales
• Wynn Resorts to Launch Mobile Sportsbook App
• Apple Music for Android Adds Support for SD Cards
• Askgmamblers Launches iPhone App
• The Science Inc Launches Frogpicks Fantasy Sports App
Appbrain Top Android Apps
• Sports Scores & Fantasy Sports
• Social Casino Games
• Music & Audio
• Adult Entertainment & Dating
• App Business Classifieds
Asia: is the devil as terrible, as he is painted?ZENNA
These slides were used during the "Mobile Games Marketing" series of free webinars, held by Zenna Apps.
To take part in the next series of free webinars, dedicated to mobile games marketing and global user acquisition, contact ksenia@zennaapps.com.
http://zennaapps.com/
2. ?
+
+
Founded in 2008 with $22M raised through DCM and Keytone.
100 staff with offices in San Francisco, London and Beijing
More than 80% of users come from US and Europe
Popular games earn more than $1 million per year.
3. …
Social Open APIs, Cross-Promotion
Mobile Games
Network Game Engine Network
4. • Real mobile SNS aimed at social gamers.
• Mobile app discovery.
• Finding friends to play with.
• Papaya avatars create unique identity.
• Content sharing with like minded players.
5. AppFlood cross-promotion AppFlood cross-promotion Social SDK and APIs
Viral / social distribution Virtual currency Social Game Engine
6. • Open cross-promotion network for
all developers.
• Flexible and seamless cross-
promotion formats.
• Buy and sell excess traffic 100%
commission-free.
• Fast track setup and free credits
for every app.
14. Online PC games rule in terms of revenue.
64% of online gamers made at least one in-
game purchase.
Console games exist in a grey area. Laws
may get reform after 2012.
Niko Partners, July 2012
18. Ad / Cross Promo Networks Payments
App stores / Pre-installs
Publishers Mobile Gaming Networks
Handsets
Carriers
19. • Cultural and behavioral
• Localization
• App store and device So many app stores!
fragmentation
• Frequent copying of IP
• Piracy
• Less legal protection
• Restrictions on foreign
companies
• Multiple billing channels
20. • Many billing channels to
manage.
• Papaya provides all-in one SDK
for in-app purchase.
• Lower user spend and lower
paying user conversion rates.
• Cross-promotion networks like
AppFlood can monetize non-
paying users in China.
21. • No official Google Play store.
• App Store fragmentation. No
clear number 1.
• Carriers difficult to work with.
• Build relationships with all
app stores for featuring.
• Papaya has helped dozens
of global partners launch in
the China market.
22. App Store # DOWNLOADS/DAY
Hiapk Market 15,000-20,000 We cover most 3rd
Goapk Market 15,000-20,000 party app stores, the
Gfan Market 8,000-12,000 main stores are listed
to the left.
Appchina 6,000-12,000
91 Market 5,000-8,000
Nduo About 5,000
Heruixinfeng 1,000-2,000
EOE Market 1,000-2,000
Starandroid 1,000-2,000
XDA 1,000-2,000
EOE is a top10 app store in
China, we regularly secure
“recommended” position
on the homepage.
23. Goapk is the most popular Gfan is the top3 app store in
app store in China. It’s a very China, and the market Nduo, the top5 app store in
influential market with about connects with Gfan BBS, so China.
20,000 downloads per day. it has the most users.
Papaya secured positions shown above
24. We are often featured on 3rd
party app stores, both mobile
client and web site. It’s a
effective way to promote
games. For example, there
were over 30,000 downloads
during 48 hours
recommendation on Goapk
Market about Fishing Vida.
The red box to the right is a
Papaya secured position.
Nduo is the top 5 app stores in China, and it has 25,000 apps on it,
we can secure ad positions on the homepage of Nduo.
25. wandoujia software, the most popular android desktop phone kit,
is a Papaya partner features a “papaya zone”.
26. Manufacturers
Official Store
We work With manufacturers,
MOTO Market
and We use their official store to
Coolmart launch Our games.
Lenovo Market
HTC Market
OPPO Market
Unicom Wo Store Partner White Label SNS Billing Integration
Huawei Market China Unicom 2012 No
China Telecom Dec 2011 Yes
China Mobile 2012 Yes
Alipay N/A Yes
27. Huawei is one of the Unicom is one of the
largest manufacturers of three biggest operators
mobile phone. Papaya in China, and we have
games are installed in each our cooperation zone in
phone produce by Huawei Unicom market, called
because of our cooperation. Wo Store.
28. • Relationships with all key Press
• We have executed on over 100+ marketing campaigns
Gfan BBS is the hotest
android BBS in China,
we can get the
recommendation by the
webmaster of Gfan BBS.
Forum
Gfan BBS
There are some hot BBS in Goapk BBS
China, and we post our Hiapk BBS
games on them, making
users know papaya better. EOE BBS
Woda BBS
CONFIDENTIAL
29. Shensi, a successful
entrepreneurs in China,
is papaya’s CEO with
over 100,000 fans on
Sina Weibo. She is also
involved in microblog
marketing, and post and
recommend papaya
games everyday.
This is our official weibo, thousands of
users focus on it and share papaya news
everyday.
31. !
• Papaya successfully launched
Chinese style social games in the
west on iOS before anyone else.
• New wave of high ARPU Japanese
games succeeding in US/EU.
• Some heavily localized – E.g,
Gree’s Zombie Jombie and Dena’s
upcoming Marvel card game.
• Some harder core Japanese
games having huge success with
little localization.
32. Papaya Farm
• Multi-million dollar hit
game on iOS and
Android launched in
2008
• Gameplay and theme
heavily influenced by
popular Chinese style
social games.
33. Zombie Jombie
• Japanese style
gameplay tailored for
US audience.
• Average ARPDAU $1+
34. Rage of Bahamut
• Originally Japan only
Title; Shingeki-No-
Bahamut
• Top Grossing on iOS
and Android in June
2012
35. :
• Over 100 games already in the pipeline
• Partners such as BulkyPix, BigBlueBubble, Kiloo,
PerBlue, Fluik, etc.