Downloaded 23 times
Uploaded bySEMPL
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
The document discusses the transformative impact of social media and digital platforms on storytelling and communication, emphasizing the shift towards personalized and interactive experiences. It highlights the role of tools like Skype and Kinect in facilitating creative expression and community engagement, particularly during significant events such as social movements. Additionally, it underscores the importance of location-based technology in enhancing user connectivity and content interaction.
More Related Content
Similar to Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
- 1. SOCIA CL L D Everyone’s a MOBIL The New Face of Storyteller E Fun IC Screens Contextual BIG CO S Disappear World DATA E TIV rtoroz, Bela Papp, Adver4sing & Online CEE
- 2. one’s a eller Micro- Rich Lifecasting Communication
- 3. one’s a eller Creative and Visual Building Identity Immersive Global Emp Expression to zoom, eract with ory. Collaborative crowd- Read, create, and Digital is enab sourcing of news and interact with content – all revolutions wit interests focused on YOU storytelling
- 4.
- 5. ABORATI ISUAL YTELLIN g thenews and
- 6. NG IDENTITY swers, collagesall provide canvas ries
- 7. L FREEDOM, L WERMENT unisiaand Egypt, more than 80% of the usage of Facebook ng the civil movement and events in early 2011 was “either aise awareness, share information or organize actions ted to the movement and events.” The Dubai School of Government, 2011
- 8.
- 9. Skype puts youinside your audience’s intimate social network More than 285 MILLION 1 USERS GLOBALLY 2.5 M+ Skype is growing twice as fast as the world’s population.1 USERS in the 2HR08 300 41.5 Slovenia, Croatia, 33% B Serbia, Bosnia, Montenegro monthly 1 M time spent1 M of the total of all global minutes of voice and video international PSTN and calls in 2010, 3 concurrent users3 Skype-to-Skype calling 50% of which was video minutes2
- 11. hroughout the day evening morning hat ok Feed Audio Calling late afternoon afternoon Screen
- 12. frequent, long, engaging versations Skype Users feel Skype Over half use Skype ns last more twice a week personal exp 0min2 than Facebook o or more1 ting Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
- 13. MARKETER IMPLICATIONS • Create personalizedexperiences and products • Think rich • Create shareable content experiences across screens
- 14. Everywhere, The New Face of Everyone Fun Interactive Entertainmen ation t
- 15. ew Face ofFun verywhere, “Gamifying” Non- Fun with Playful Le eryone Game Activities Interactive TV he #1 category of NUads from Kinect for The fun of games being up 26% of Xbox lets you interact Kinect makes applied to non-game p downloads and play with an ad interactive and activities
- 16. FUN AS A SOCIAL MOTIVATOR more people to use Make stairs for FUN! ?
- 17.
- 18.
- 19. ECT ES RNING YFUL reet &Nat Geo nect Sesame Street TV” be able to learn right eir favorite characters, ng girl who is counting h Grover.
- 20. ER GAMES ARG& INE
- 21. Natural User Interface Screens Disapp ve Simul s g
- 22. ns Disappear less& Interactive Surfaces Digital-Physical Blur Humanizing ected Everywhere multi- Microsoft’s vision for when m connected every surface becomes a to screen Digital and physical The Kinect Eff experiences worlds come together revolutionizing
- 23.
- 25. ACTIVE CES WHERE Home of the future
- 26. SURFACE IS A N rskin as an input surface
- 27. ESS CONNECTED L& NS CAL DS COME THER ny or ject on ace
- 28.
- 29. xtual World ext is Location Location Technology Works Personal S ything Location on Our Behalf otional nvironmental Screens virtua and surfaces External Using location and social by the users b Everyday actions like movements, th data, apps can connect you buying coffee become their location, anytime anywhere with easier with technology network information and friends
- 30. EXT IS YTHING Emotional Social Environmental External
- 31.
- 32. You Everyone’s a Storyteller The New Face of Fun Centric Screens Disappear Contextual World