A brief look at the features of Mobile as a marketing platform and how it has been leveraged by organisations.
For India: What are the challenges and opportunities Mobile presents as a marketing medium.
A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies.
Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
This document discusses The Economist's approach to using a paywall for its premium online content. It summarizes that The Economist provides (1) premium content from a trusted brand in exchange for reasonable payments, and uses (2) various engagement and discovery techniques like search, social media, editor's highlights, and on-site participation to build audience and encourage habitual usage prior to encountering the metered paywall. The document outlines the goals and techniques used across the different areas of The Economist's "engagement ecosystem" to acquire and retain customers online.
Facebook provides marketers the ability to target over 1 billion monthly active users through sophisticated ad targeting using demographics, interests, behaviors and custom audiences. Case studies show that Facebook advertising can drive high volumes of new customers and increase offline sales through generating brand awareness, acquisition and conversion, and building loyalty among fans and their friends. Facebook offers measurement tools and resources to help marketers optimize campaigns and measure return on investment.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
This document discusses integrating social media and email marketing. It notes that while email is still strong, social media usage is growing quickly, especially among younger consumers who use it to promote brands they like. Marketers are now using both channels together to reach consumers who interact with brands through multiple means depending on their age. Successful integration of social media and email marketing is essential given the high investment in these areas. Tailoring communications based on consumer data and behavior across digital channels is key to driving shared objectives.
A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies.
Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
This document discusses The Economist's approach to using a paywall for its premium online content. It summarizes that The Economist provides (1) premium content from a trusted brand in exchange for reasonable payments, and uses (2) various engagement and discovery techniques like search, social media, editor's highlights, and on-site participation to build audience and encourage habitual usage prior to encountering the metered paywall. The document outlines the goals and techniques used across the different areas of The Economist's "engagement ecosystem" to acquire and retain customers online.
Facebook provides marketers the ability to target over 1 billion monthly active users through sophisticated ad targeting using demographics, interests, behaviors and custom audiences. Case studies show that Facebook advertising can drive high volumes of new customers and increase offline sales through generating brand awareness, acquisition and conversion, and building loyalty among fans and their friends. Facebook offers measurement tools and resources to help marketers optimize campaigns and measure return on investment.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
This document discusses integrating social media and email marketing. It notes that while email is still strong, social media usage is growing quickly, especially among younger consumers who use it to promote brands they like. Marketers are now using both channels together to reach consumers who interact with brands through multiple means depending on their age. Successful integration of social media and email marketing is essential given the high investment in these areas. Tailoring communications based on consumer data and behavior across digital channels is key to driving shared objectives.
The document discusses social media monitoring and analytics beyond basic social media. It covers trends in social media management systems, social CRM, integrating social data into enterprise systems, and using the social graph. It also discusses how Facebook applications can access user data and the permissions required to collect necessary Facebook data for customer analysis."
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
The document summarizes key trends from Q1 2008, including the rise of social media, digital and mobile platforms, and global emerging markets. Regarding social media, it notes the influence of consumers and advocates on brands and the focus on understanding consumer personas. For digital media, it discusses the transition to online and mobile viewing and the rise of user-generated content. The trends also cover location-based mobile marketing, open platforms like Android, and measuring advertising in global emerging markets.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
1. A study analyzed the impact of different types of digital actions on consumer advocacy, finding that actions involving social sharing and participation generated the most conversations, influenced purchases, and drove higher spending.
2. Actions like contributing reviews, providing feedback, and creating content resulted in over 2.5 times as many conversations compared to simply visiting a website. They also influenced 4 times as many purchases per 100 consumers.
3. The study suggests marketers take a broader view of ROI beyond direct responses, and consider the influence social actions have through word-of-mouth and consumer networks. Moving interactions from "dead ends" into social spaces allows more participation and sharing.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
Pick1 is a platform that allows brands to collect and aggregate opinions from users through questions. It builds a database over time of demographic data and user answers that can be used for analysis. Users are engaged and rewarded for their participation, helping to drive user acquisition, brand awareness, and sales. Pick1 provides real-time consumer opinions at scale to help brands better understand and target their audiences.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
The Lewis Woodpecker is a 10-11 inch long, mainly reddish bird found from Mexico to Canada that lives near woodlands and uses its hard bill to break wood and catch insects while flying between branches; females lay eggs that hatch within 12 days, and the young birds leave the nest 4-5 weeks after being born, with the species named after explorer Meriweather Lewis.
The document discusses social media monitoring and analytics beyond basic social media. It covers trends in social media management systems, social CRM, integrating social data into enterprise systems, and using the social graph. It also discusses how Facebook applications can access user data and the permissions required to collect necessary Facebook data for customer analysis."
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
The document summarizes key trends from Q1 2008, including the rise of social media, digital and mobile platforms, and global emerging markets. Regarding social media, it notes the influence of consumers and advocates on brands and the focus on understanding consumer personas. For digital media, it discusses the transition to online and mobile viewing and the rise of user-generated content. The trends also cover location-based mobile marketing, open platforms like Android, and measuring advertising in global emerging markets.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
1. A study analyzed the impact of different types of digital actions on consumer advocacy, finding that actions involving social sharing and participation generated the most conversations, influenced purchases, and drove higher spending.
2. Actions like contributing reviews, providing feedback, and creating content resulted in over 2.5 times as many conversations compared to simply visiting a website. They also influenced 4 times as many purchases per 100 consumers.
3. The study suggests marketers take a broader view of ROI beyond direct responses, and consider the influence social actions have through word-of-mouth and consumer networks. Moving interactions from "dead ends" into social spaces allows more participation and sharing.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
Pick1 is a platform that allows brands to collect and aggregate opinions from users through questions. It builds a database over time of demographic data and user answers that can be used for analysis. Users are engaged and rewarded for their participation, helping to drive user acquisition, brand awareness, and sales. Pick1 provides real-time consumer opinions at scale to help brands better understand and target their audiences.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
The Lewis Woodpecker is a 10-11 inch long, mainly reddish bird found from Mexico to Canada that lives near woodlands and uses its hard bill to break wood and catch insects while flying between branches; females lay eggs that hatch within 12 days, and the young birds leave the nest 4-5 weeks after being born, with the species named after explorer Meriweather Lewis.
The listening lab has evolved from an instructor-led format using portable audio equipment to an autonomous learning environment. An empty room was converted by adding desks, laptops connected to a network, and relevant audio/visual content organized by language level. Students access the scheduled activities through an online interface and work independently while the instructor monitors from a central station. Immediate challenges include limited bandwidth, assisting lower-level students, encouraging student speaking, and disruptions from the lab schedule/location. Solutions proposed are upgrading the network, adding student assistance, and adjusting the lab time or installing food facilities nearby.
Este power ha sido realizado para apoyar el seminario de arte de la FPA de Sagunt. Tiene un carácter pedagógico por lo que si alguna persona piensa que sus imágenes han sido utilizadas indevidamente, serán eliminadas.
Il cannocchiale aristotelico in viaggio per una mostra...stefanogambari
Il libro viene esibito dal 1 aprile al 26 luglio 2015 presso la Fondazione Roma Museo-Palazzo Cipolla nell'ambito della mostra Barocco a Roma. La meraviglia delle arti
This is a second version of the slides to support my presentation at Forth Valley College, incorporating Margaret McKay's slides on accessibility and inclusion.
The document outlines several key causes that led to the American Civil War, including the institution of slavery in the Southern economy, the growth of the abolitionist movement in the North, and several key events like the Dred Scott decision and the election of Abraham Lincoln that heightened tensions between slave and free states over the issue of expanding slavery into new western territories, ultimately resulting in several Southern states seceding from the Union and attacking Fort Sumter to mark the beginning of the Civil War.
The document repeatedly lists "Photo Maëlys MARTIN" over 20 times. It appears to be a list solely focused on photos of an individual named Maëlys MARTIN, as that name is the only thing that appears on each line.
Gradinita nr. 2 dumbraveni suceava, prof.inv. prescolar gurita mihaelaGavranica
This document appears to be notes from a kindergarten class in Romania. It describes how students are arranged in a classroom activity with girls in a red circle, boys in a blue circle, and absent students in the middle. It also mentions shapes like triangles and circles that are smiling or sad. Finally, it notes that someone is taking a large red square from an art supply bag.
The document is a poem about the artist Vincent Van Gogh. It describes his paintings of starry nights and colorful swirling skies. It references his mental illness and suffering, as well as how others did not understand him. The poem suggests that through his artwork, Van Gogh tried to express his inner darkness and free himself, though others would not listen to him during his life.
The changing landscape, a personal view for OER WalesLis Parcell
Slide deck for a brief presentation given at the second of a series of workshops run by the OER Wales project to explore the development of a network of OER/open education practitioners. The workshop was held at University of Wales Trinity St David, Carmarthen on 20 November 2014.
El documento analiza los "Siete Saberes Necesarios para la Educación del Futuro" propuestos por Edgar Morín. Estos saberes son: 1) las cegueras del conocimiento, 2) los principios de un conocimiento pertinente, 3) enseñar la condición humana, 4) enseñar la identidad terrenal, 5) enfrentar las incertidumbres, 6) enseñar la comprensión, y 7) la ética del género humano. Morín argumenta que estos saberes deben estar presentes en la educación del futuro
Using video online to increase sales slideshareDIYMarketers
If you're not marketing with video, your customer can't find you. By 2013 90% of all web traffic will be through video! Use these simple tips to get started quickly.
Mobile is becoming an increasingly important platform in India. Over 800 million phones are in use, with over 60 million mobile internet users. As data costs decrease and speeds increase, mobile internet and searches are expected to surpass PC usage by 2012. Smartphone shipments are rising rapidly and iOS and Android data usage will exceed all other mobile devices. Mobile penetration is much higher than other media like TV and internet. Mobile consumption is shifting to apps, mobile internet, messaging, and voice. Video and rich media ads on mobile are more engaging and memorable than other digital ad formats and generate higher purchase intent and interactions from users.
Live Mobile: "An Audience Of Billions - Just How Big Can The Mobile Market Ge...Андрей Акимов
The mobile games market is growing rapidly and could surpass an addressable market of 1 billion users next year. Mobile apps in general are being adopted much faster than previous technologies. Time spent on smartphones is dominated by apps, with over 80% of mobile minutes spent in-app. Tablet usage shows some differences from smartphones, with usage being more concentrated in primetime, longer sessions but less frequent use, an older user base that is more balanced between males and females, and more entertainment-oriented content consumption. Popular mobile game genres include endless pass time games, social RPGs, gamer's games, nurturing/collecting games, and building/simulation games. Flurry offers analytics, user acquisition, monetization and
The mobile games market is growing rapidly and could surpass an addressable market of 1 billion users next year. Mobile apps in general are being adopted much faster than previous technologies. Time spent on smartphones is dominated by apps, with over 80% of mobile minutes spent in-app. Tablet usage shows some differences from smartphones - it is more concentrated in the evening, sessions are longer but less frequent, the audience skews slightly older, and usage is more balanced between males and females. Popular mobile game genres include endless pass time games, social RPGs, nurturing/collecting games, building/simulation games, and gamer's games. Flurry offers analytics, user acquisition, monetization and advertising services to help developers
Sparxup monetizing mobile advertising era presentation material for 20 may 20...Forum Web Anak Bandung
This document discusses mobile marketing trends in Indonesia. Some key points:
1. Mobile phone ownership in Indonesia is very high, especially among youth, with over 80% penetration and many owning multiple devices.
2. Mobile internet access is growing rapidly and expected to reach half the population within 5 years, driven by the popularity of smartphones and social media access via mobile.
3. Mobile marketing is very effective in Indonesia due to high smartphone usage, social media engagement, and openness to receiving mobile ads, coupons, and promotions. The mobile market is dominated by Nokia and Blackberry devices.
This document discusses magazine media in the digital age. Younger consumers are more engaged with digital content on tablets and smartphones. Tablets are becoming increasingly popular in US households and globally. Readers are embracing electronic magazine content on mobile devices, spending over an hour reading each day and increasing their total magazine readership. Readers are highly engaged with digital magazines, visiting websites and downloading multiple magazine apps. The tablet offers an opportunity for creative content delivery and reaching broader audiences.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The document outlines several marketing trends predicted for 2011, including increased focus on engagement, emotional connections with consumers, and corporate social responsibility. Other trends involve high consumer expectations, consideration of various impacts, integration of social media and other channels, growth of e-commerce and mobile marketing. Marketers are advised to provide unique experiences and value across all channels to meet consumer demands.
Social media acknowledging the growing importance of mobile use in east africaCoca-Cola
The document discusses strategies for integrating mobile accessibility into social media campaigns in East Africa. It provides statistics on social media and mobile internet usage in East Africa countries. It argues that social media marketing should focus on mobile platforms given their growing importance. It offers techniques for developing mobile applications and content that allow for interactivity between businesses and customers to increase engagement, transactions, and viral marketing.
This document discusses mobile social networks and location-based services. It defines mobile social networking as connecting with others using mobile phones. Key areas of focus are social networks extending to mobile apps and native mobile social apps using location data. The document reviews check-in services like Foursquare and Gowalla and how brands can engage users through special offers, rewards and incentives for checking in. Challenges discussed include fragmentation across many players and low app adoption rates. Sample brand campaigns using check-ins and rewards are provided.
This document discusses the rise of social media and its impact on communication and business. It notes that consumers now create more content than companies and spend significant time on social networks. Mobile technology and social platforms have disrupted traditional media like newspapers and television. The document advocates developing a social strategy to engage consumers across online and offline channels and drive intended business outcomes. It emphasizes understanding consumer intent and measuring engagement at every touchpoint of the customer experience.
The document discusses trends in mobile usage and marketing. It notes that people now access the internet through multiple screens and spend more time on mobile. Marketers are shifting focus to location-based marketing and social media as people use mobile for games, social networking, news, and entertainment. Charts show rapid growth in smartphone and tablet ownership and usage, as well as mobile commerce sales. The document warns that most websites are not optimized for mobile access.
The document provides an overview of mobile marketing opportunities and capabilities. It discusses Mobile Anthem, a youth marketing agency specialized in mobile campaigns. It presents a Venus case study showing how an integrated mobile campaign increased brand awareness. Mobile 101 defines mobile marketing and discusses the mobile behaviors and psychographics of youth and older audiences. The document outlines Mobile Anthem's capabilities including segmentation and amplification. It concludes that mobile complements all marketing channels and differentiates brands by allowing constant consumer engagement.
Technology Enabled Marketing_hawkeye eBook John Tedstrom
The document discusses how technology is changing marketing and consumer engagement. It identifies 5 trends in how brands are using technology: 1) increasing engagement through location-based messaging and content, 2) providing content in context of the consumer's environment and interests, 3) social merchandising and building social loyalty, 4) integrating brands into consumers' lifestyles, and 5) using data to enable extreme personalization. The document argues that technology allows marketers to have more direct, personalized relationships with each consumer and provides examples of how some brands are successfully engaging consumers through original content, social sharing, and augmented reality experiences.
Colgate aims to adapt its brand communication to maintain its dominant market position against increasingly numerous and aggressive competitors. Digital communication could help boost Colgate's pan-European communication and business by allowing more direct interaction and personalized communication with consumers. The document outlines how Colgate's positioning and promises align with opportunities provided by digital media, and proposes a strategy to use digital media to recruit new customers and reinforce customer loyalty through more personalized engagement and rewards for loyal consumers. Success requires consistent messaging across channels and adapting content to local media usage and legislation while leveraging common and locally specific media.
Gamification techniques can increase user engagement by applying game mechanics to non-gaming activities. Data is increasing exponentially from sources like social media, sensors, and user uploads. It is important for companies to understand different digital marketing channels and integrate various tactics into a well-balanced strategy to reach consumers. Marketing professionals should communicate simply and avoid excessive jargon that does not clearly explain concepts.
Amplify your App with GetSocial - Grow, Engage & MonetizeGetSocial BV
This document promotes a social engagement platform called GetSocial that can help mobile game developers grow, engage, and monetize their user base. It highlights how GetSocial provides features like smart invites, social app experiences with chat and notifications, a community salesforce, and analytics dashboard to boost virality, retention, and in-app purchases. Developers can integrate GetSocial's single lightweight SDK and customize the tools to fit their app. Pricing starts free for up to 10,000 monthly users and scales up based on user numbers and features needed.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
This document summarizes the results of the Build Your Own Game with HTML5 competition held by Indie GameDev India. It provides details on the games created, developers who created them, sponsors who provided prizes, and the winners in different categories. In the Best Design category, Neil Armstrong won first place and Ma won second. The winners of Best Innovation were the developers of Ma, Defenders from Past, and Astrogravity who will be invited to Google Bangalore. Saturn Speed won Best Gameplay and also received an additional bonus game. All participants will receive steam games and the winners will be contacted about receiving their prizes.
Data - Internet -> Information: Doing effective research over the InternetKinshuk Sunil
A brief presentation for researchers at Center for Civil Society (New Delhi), on how they can use web based tools for effectvie and efficient data collection over the internet on June 10, 2011. Target Audience: Research Interns.
Free/Open Source Software for Science & EngineeringKinshuk Sunil
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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Cisco’s Digital Transformation Framework
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Design Thinking Framework
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
3. Kinshuk Sunil
• Game Designer • Founder & CEO at Hashstash
• Open Source Contributor Studios
• Photographer • Official Representative (India)
• Digital Marketing & Social & Regional Coordinator,
Media Enthusiast Mozilla Students
Representatives (India) at
• Community Engagement Guru Mozilla Foundation
• Scout at WebFWD
• Been around for the last 7 • Lyricist & Composer at Ctrl Alt
years Delhi
• Founder at Indie Game Dev
• kinshuk@hashstash.in India
• Facebook.com/kinshuksunil
• Twitter.com/kinshuksunil
11. Tools
Messaging Personal
• SMS Interactive
• MMS
Networks Real-time
• Bluetooth Multiple Uses
• WAP Social
• 3G
Social Omnipresent
• Locations
• QR Codes
Features
The use of mobile mediums as a means of marketing communication
18. How have people been doing marketing campaigns on
the mobile?
EXAMPLES
19.
20. Objective Call to Action Results
Maintain Visibility with “Route 66” promoted Tshirt Day saw sale of
current customers through social media, in- Tshirts increased 250%
Add new customers store marketing and Helmet Day sales
dealership equaled last weeks’s
Add revenue
Daily mobile alerts Helmet sales
Holidays promotion: offering 20% discounts
Christmas 2011 Leather Jacked Day sold
on different inventory 16% more leather jackets
items than previous week
Daily sales for different
items for the 12 day
period
12 Days of Christmas
Route 66/Harley Davidson
December 12-24, 2011
21.
22. Objective Call to Action Results
Increase Sprite Roped in Shahrukh Hits via SMS: 15
consumption Khan and KKR Lakhs
frequency by repeat Special edition Established as a
purchases “Sprite KKR” strong clear lime soft
Push Sales SMS Giveaway drink brand
Engage Youth with contest with a 9 digit Created a strong
Bollyood & IPL 2 number under crown youth brand identity
Meet SRK/KKR or win
Nokia phone
Kholega to Milega
Sprite / Coca Cola
June – July 2009
29. Countries
1000
900
800
Number of Mobile Users
700
600
500
400
300
200
100
0 United
China India Indonesia Brazil Russia Japan Pakistan Germany Nigeria
States
Users 951.6 893.84 327.58 250.1 242.2 224.26 121.25 108.89 107 90.58
Top 10 Mobile Users
As of Dec 2011, Number of Mobile Users (in Millions)
30. Use 893.84 74.15%
1.2 Billion People Million Mobile population
Phones uses
phones
User Base in India
As of December 2011
31. 100 Million
Expected
Smartphone users In Next 18-24 months
Smartphones in India
32. SMS / MMS Weather News Video Games
Email Web Reviews Music
Social Maps Health & Videos
Information
Entertainment
Productivity
Communication
Networking Location based Sports Pictures
Info Entertainment
Directories Augmented
Reality
Growing Usage
Mobile phones are finding growing usage every day