This document outlines a 5 part media lesson plan to teach students how to create effective focus group questionnaires. The lesson includes [1] modeling different question types through examples, [2] paired and group work for students to practice generating their own questions, and [3] independent work to create questionnaires for audiences of their movie trailers to be reviewed by peers. The goal is for students to finish creating questionnaires by a deadline to gather feedback from their focus group.

2. 5 Part Media Lesson
How to create an effective focus group questionnaire?

3. Homework
• On board at start of lesson with specific deadline
• Finish creating your googledocs questionnaire and
post the link to your tumblr for your audience to
complete. Your test audience (your focus group)
will be your Yr10 classmates and the Yr13 media
students. Due ..........

4. Starter
• Reminder of prior learning/thinking task in
preparation for new learning
• Matching exercise on research terms to re-
establish prior learning

5. Establishing
Modelling
• Starter - sorting exercise ‘good Qs’ vs ‘bad
Qs’ (mixture of open and closed questions)
• Model paired Qs - teacher combines an open and
closed Q
• Teacher directed Qs opportunity - what have I just
done? why have I done it?
• Other question types - Model/introduce examples
of Likert Scale, Rank Order, Semantic Field

6. Developing
Group/Paired Work
• Paired or group work to create a shared model
• Generate an example of your own of each of the
question types looked at today

7. Developing
Independent Learning
• Students work independently in their video
production teams creating questionnaires in
googledocs to give the audience of their movie
trailer

8. Review/Plenary
• Students groups swap questionnaires so far and
peer assess using relevant parts of Pass, Merit,
Distinction criteria for Unit 2 Research Techniques
for Creative Media Industries
• Provide 1 piece of advice for the team to utilise in
home learning task