5 ms in advertising
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There are 5 Ms in advertising to get your message across to the customer. What are the 5 ms, this presentation reveals it to you.
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Major Differences Between Advertising & Marketing
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The document outlines the key components of developing an advertising plan in 3 sentences: It begins by discussing setting goals and objectives for the advertising campaign as well as analyzing the consumer market and competition. Next, it covers the creative elements of an advertising campaign including copywriting, copy testing, visual layout, and setting the advertising budget. Finally, it addresses implementing the advertising program through facilitating agencies while considering social and legal constraints.
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The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
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The document describes Santhanaram Jayaram's emotion coaching process, which consists of 8 steps: 1) Diagnosis, 2) Alliance, 3) Assessment, 4) Analysis, 5) Alternatives, 6) Action Planning, 7) Application, and 8) Review, Feedback & Evaluation. The process helps coach clients to set standards, identify development needs through assessments, analyze strengths/weaknesses, explore alternative strategies, create action plans, apply new behaviors, and review progress.
Steps to manage challenging customers
Santhanaram Jayaram is a business communication coach and speaker with an MBA in international business. He believes in helping others through his program called H.O.P.E. Ram has created a program called C.O.D.E.W.O.R.D for success. The document outlines 6 steps for managing challenging customers: listen to their complaints, remain calm, express empathy, problem solve, agree on a mutual solution, and follow up.
How the various types communicate
We have various types of communicators,
the aggressive,passive-aggressive, passive and the assertive.This presentation simplifies using the 3Vs in communication, verbal,vocal and visual.
Leadership talk with narpani singapore
The document outlines a presentation given by Santhanaram Jayaram on leadership. It discusses Jayaram's background and qualifications, as well as his conceptualization of a program called "C.O.D.E.W.O.R.D for success". The presentation then covers factors of leadership including the leader, follower, communication and situation. It defines total leadership as involving the hands, head, and heart. The presentation concludes by examining the process of great leadership, including challenging processes, inspiring a shared vision, enabling others to act, modeling the way, and encouraging the heart.
Steps to laughter
There are 4 steps to gradually invite laughter.
Step 1 - Clapping
Step 2 - Deep Breathing
Step 3 - Child-like playfulness
Step 4 - Laughter Exercises
Type of complainers
The document categorizes types of complainers in 4 groups from least likely to most likely to take action:
1) Passives complain only to themselves and think it's not worth taking action.
2) Voicers complain to the company directly but may give the company a second chance.
3) Irates complain more widely to friends and competitors but also may give a second chance.
4) Activists are most likely to take formal action by complaining to authorities or third parties, with less chance of giving the company another opportunity.
Service recovery
The document provides guidance on evaluating business processes and relationships by examining boundaries, feedback, root causes of issues, lessons from the past, and creating simple procedures. It recommends using observation, interviews, and focus groups to understand problems and learn from compliments, comments, and complaints to improve while maintaining interested customers. The key is to innovate processes by analyzing what worked, what didn't, and removing hassles.
Social media platforms
This document discusses various social media platforms for staying connected and promoting oneself online, including having profiles on Facebook, LinkedIn, and Myspace; sharing photos, videos, podcasts and blogs on sites like YouTube, Slideshare and blogging platforms; and creating a centralized profile page on about.me to simplify linking all of one's accounts. The goal is to leverage one's network through association and searchability across different media sharing and publishing platforms.
Positive Impact of Service recovery
Experts say that getting a new customer is five times more costly compared to maintaining an existing customer. The main reason is that they know and they trust you.They know your products and services.They trust and value the relationship they have with you through their actions of buy-ins and transactions.Therefore if the promise is compromised, organizations have to work harder to recover the service.
Service recovery is a positive approach to complaint handling.The heart of the service recovery framework will be identifying and addressing the problem or concern early, crafting out a suitable solution or alternative recommendation empathetically and taking the necessary action measures promptly.
Testimonials
This document contains testimonials from the author. While it does not provide any direct quotes or specifics about what is being testified to, it implies positive feedback and recommendations have been received from others about a product, service or experience provided by the author. In just a single phrase, it aims to establish credibility and social proof through unnamed endorsements from past clients or customers.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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5 ms in advertising
- 2. 5 Ms in Advertising Money Mission Measurement What are The 5 Ms in Advertising ? Message Media
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