College Project (MBA Finance)

1. Submitted By:
Chitra Singh 04
Jeet Joshi 10
Arpita Joshi 11
Pooja Mehta 15
Yashvi Sheth 26
Ronak Koshti 37
Submitted By:
Dr.Roopa Rao

2. 5 M’s Of Advertising
• While developing an advertisement program, marketing managers first need to recognise
the target market and consumer motives.

3. Mission
What are the company’s advertising objective?
Example: Coca Cola’s “Share a Coke” Campaign
The campaign rebranded the traditional coke logo,
replacing “Coca-Cola” from one side of a bottle
with the expression “Share a Coke with” followed
by an individual’s name.
Buyers were highly encouraged to discover bottles
with names that held personal meaning to them.
Australia was the first country to experience this
campaign.

4. Money
How much can the company spend and how to allocate to the company’s
spending across media types?
Example: McDonald’s
• In April 2019, McDonald’s
spent around $50 million
for the advertisement.
Money
• McDonald’s new any
size $1 soft drink
limited time offer, and
mix and match 2 for $5
deals to customers.
Misson

5. Message
What must the ad campaign say?
Example 1: Nike’s message during Covid
01
• Nike created a campaign that intends to unite us all in our
‘new normal’.
02
• Nike’s ‘Play for the World’ campaign.
03
• Created by Wieden + Kennedy, augments the message that
everyone must do their bit for the world and ‘play inside’.

6. Message
What must the ad campaign say?
Example 1: Nike’s “You Can’t Stop Us” Campaign
01
• The ‘You Can’t Stop Us’ campaign
02
• Health enthusiasts to strengthen the senses of all
being in this situation together.
03
• The “You Can’t Stop Us” video features a split-
screen bringing together footage of Black, White,
Asian and Muslim athletes.

7. Media and Measurement
Measurement:
How should the company evaluate the
results?
Example : Coca Cola’s “Share a Coke” Campaign
Media:
What media should the company use?
Media:
The Campaign needed original content in various
languages and formal, including print and TV ads,
billboards, SMS messaging, websites, and Social media.
The campaign sold more 150,00,000 personalized bottles.
It’s resulted In over 1 billion impressions.
Measurement:
#ShareACoke the No. 1 global trending topic on social media.