Making Sense of Data, Digiday Programmatic Summit, November 2016
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The document discusses why data is valuable. It explains that data is valuable because it can: 1) Improve the likelihood of making good decisions by removing bad options and reducing uncertainty. This decreases risk and cost, leading to more efficiency and value. 2) Increase measurement of decisions in order to improve accuracy and precision for next time. 3) Help reduce the uncertainty of decisions through examples like choosing the best commute option, making data valuable by lowering the chance of a "bad" decision with costly outcomes.
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5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Amazon Strategies January 2019 | OneSpace
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
Amazon Strategies January 2019 | Tatari
HICKIES measured the effectiveness of their TV advertising campaigns on driving sales on Amazon. They partnered with Tatari, a data analytics company, to track ad impressions and measure responses across linear TV and streaming platforms. Tatari's analysis found that 60% of additional sales generated by HICKIES' TV ads came directly from Amazon, with TV allowing them to prospect new customers at scale. The data showed that TV ads led to an increase in on-site conversion rates on the HICKIES website and incremental sales on Amazon for up to 60 days after an ad aired.
Amazon Strategies January 2019 | 23andme
The document discusses Amazon's strategies for brands. It notes that Amazon has over 100 million Prime members and 202 million individual shopper behaviors that are used for targeting. 80% of Amazon customers use it to discover new products. The opportunity for new brands on Amazon is highlighted. Customers interact with Amazon in many ways beyond just shopping, including reviews, ecommerce, streaming, social media, and voice services. The document provides tips for strategic brand alignment on Amazon, including leveraging their logistics network, creating quality content, and optimizing regularly. It also discusses approaching marquee days creatively and fostering relationships with multiple Amazon teams.
Amazon Strategies January 2019 | Booyah
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon Strategies January 2019 | Publicis
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
Amazon Strategies January 2019 | Perpetua
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
Amazon Strategies January 2019 | Podean
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
Amazon Strategies January 2019 | eos
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
Amazon Strategies January 2019 | iCrossing
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash Hudson
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & Carhartt
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
Amazon Strategies January 2019 | WellPath
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
Amazon Strategies January 2019 | Tinuiti
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Amazon Strategies January 2019 | Belkin
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella Rising
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | Moroccanoil
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | Recess
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLove
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
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其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
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Impact of Open Source AI
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Examples and Use Cases of Open Source AI
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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