Personal branding is how individuals market themselves and their careers to others through self-packaging including their image, clothing, appearance, and knowledge. It is important for individuals to be in control of how they are perceived and what they want to be known for. The document provides tips on developing a personal brand mantra, identifying strengths and niche, maintaining consistency across online and real-world branding, and dos and don'ts for successful personal branding.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Brand yourself - Personal Branding - Market Yourself for Successful CareerTamizha Karthic
Become a Subject Matter Expert
Get Published
Identify Your USP
Build Rolodex of References / Testimonials
Your Success Stories
Actively Promote Yourself AT ALL TIMES
Defend Your Brand (Name) Against ALL Attacks
You TM. Building and Protecting your personal brandAmy Jorgensen
Define personal branding and explore the process on how to build your brand to influence the perception of others. Presented at the 2011 ACUHOI Business Conference
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Brand yourself - Personal Branding - Market Yourself for Successful CareerTamizha Karthic
Become a Subject Matter Expert
Get Published
Identify Your USP
Build Rolodex of References / Testimonials
Your Success Stories
Actively Promote Yourself AT ALL TIMES
Defend Your Brand (Name) Against ALL Attacks
You TM. Building and Protecting your personal brandAmy Jorgensen
Define personal branding and explore the process on how to build your brand to influence the perception of others. Presented at the 2011 ACUHOI Business Conference
A Power Point Presentation of some jokes for students. To motivate students in reading and learning English. Humor is good for health. Please download for oral reading of the jokes. Done by Bro. Oh Teik Bin, Lower Perak Buddhist association, Teluk Intan, Malaysia.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
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It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She's also one of four fantastic keynote speakers who will present at the MarketingProfs B2B Forum in October. Jill provides simple, easy to remember tips for establishing genuine relationships at industry events. We covered how long to wait before reconnecting after an event, what to do when you hit one of those awkward pauses, and much more.
In order to shed light on the entrepreneurs’ inspiring approaches, Insights Success has curated a list of "The 30 Most Inspiring Entrepreneurs of 2019", who are revolutionizing the business concepts and consumer standards.
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Without personal branding, customers won’t understand what you do or why they should choose your services over others. Achieving brand clarity requires understanding your brand, defining your target audience, creating a unique visual identity, and crafting compelling copywriting.
You should now understand the importance of having a strong brand strategy to stand out in today’s competitive market. By following these steps and building a clear and consistent message that resonates with your target audience, you can create customer loyalty and differentiate yourself from competitors.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
Personal Branding has become integral in such a Globalized space. It is no longer acceptable to sit in the back seat, but now advisable that you shine whether through promotion given by your own affiliated organization, or you SHINE in your own way utilizing your own efforts, which is just as credible and could potentially get you further. Tips on building your Personal Brand on LinkedIn are also included in this presentation.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
2. What is Personal Branding?
It’s the process by which
we market ourselves to others.
Personal branding is, for some people, a description of the process
whereby people and their careers are marked as brands. the personal
branding concept suggests instead that success comes from self-
packaging; this includes but is not limited to the body, clothing,
appearance and knowledge contained within.
WIKIPEDIA:
3. Why does it matter?
You need to be in control
of who you are, how you
are perceived and what
you want to be known for.
7. Getting Started
Pull it together – brand mantra
(3 to 5 words capable of creating transformation)
Emotional
appeal
Determine your
description
Determine
your function
Source: Forbes Woman
13. Online Keys to Success
Be consistent with your image – show
a visual link between all online assets
Let your personality shine
Cross-promote online and in the real
world
14. How to do it
Image, Traditional
Marketing and Branding
Elements, Customer
Experience
Real World
15. Real World Keys to Success
I am committed to working with clients to share messages that matter. I develop strategic communications
plans that combine the power of public relations, social media, marketing and community investment to
deliver a strong ROI. For 20 years, I’ve specialized in strategic public relations, working both in the media
and with the media. I’ve watched my industry transform and I’ve adapted with it.
As a sole practitioner, I believe in the power of relationships, connection and collaboration. My desire is to
work with your team and help you become more successful with your stakeholders. When required,
I draw on my extensive network of creative and communications colleagues to assemble the right talent for
your project, while remaining your project manager and primary contact.
their world and connecting with the people that will contribute to your success. Whether you have an
inspirational story of hope, a hot new product, a complicated issue to deal with or a great track record of
leadership and success, let me help you tell your story.
I’ve earned a Bachelor of Arts Degree (English major; Political Science minor) from the University of Alberta;
www.bonnieelgiepr.com. Additional work samples available upon request.
AREAS OF EXPERTISE
Developing strategic marketing communications plans that help companies reach their target markets in
Helping companies understand how PR, social media, marketing and community investment work
together to build great brands
traditional and online journalists to create meaningful
stories
Developing social media plans and calendars to get the conversation started and
build your online communities
Writing compelling copy that tells your story for web, social media networks,
brochures and newsletters
Maximizing social media/PRsynergies to spread the word about
amazing individuals, charities or companies
Leveraging a network of talented communications colleagues,
if needed, to get media coverage and measurable results for
all clients
Bonnie Elgie PROFILE
Professional
pieces
16. Personal Branding Dos
Be positive and passionate
Be consistent
Communicate your brand
Be visible
Become an expert
17. Personal Branding Don’ts
Misrepresent yourself
Neglect to observe social
media etiquette
Underestimate the importance
of image
Forget the “personal” in personal
branding
Make it all about you
18. Conclusion
"Mo st succe ssfulm e n have no t
achie ve d the ir distinctio n by having
so m e ne w tale nt o r o ppo rtunity
pre se nte d to the m . The y have
de ve lo pe d the o ppo rtunity that was
at hand. "
– Bruce Barton