5 concepts 2014
•Download as PPTX, PDF•
0 likes•1,030 views
This document introduces the 5 key concepts and questions of media literacy: 1) All media messages are constructed for a purpose, not always truthful. 2) Media uses techniques like colors, angles, slogans to attract attention. 3) People can interpret the same message differently based on their experiences. 4) Media reflects certain values and viewpoints while omitting others through stereotypes. 5) Most media aims to gain profit or power, not necessarily help the audience. Students are assigned to analyze 2 advertisements using the 5 concepts and questions, describing each ad and answering how the messages are constructed, what techniques are used, how people may interpret them differently, what values are represented, and why each
Report
Share
Report
Share
Recommended
7th grade persuasion presentation
The document discusses various persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and appealing to expert opinion. It provides examples of slogans and how experts and celebrities can be used to promote products or services. The goal is to teach students about persuasive writing and have them create a persuasive travel brochure using research and knowledge of their target audience to convince the principal to approve a class field trip.
Contingency Planning Management In Educational Institutions
This document provides an overview of contingency planning and presents tips for delivering effective presentations. It discusses how contingency planning involves anticipating risks that could disrupt primary plans and preparing alternative scenarios through ongoing participation of key stakeholders. The presentation tips include using stories and examples to illustrate problems your solution addresses, providing concrete details and statistics to make examples credible, and closing by building confidence in your idea with milestones, testimonials, and a call to action.
Persuasive Techniques
This document discusses common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of each technique, such as using a catchy phrase for a slogan or repeating a product name. Bandwagon appeals suggest that everyone else is using a product. Testimonials use famous people to endorse products. Emotional appeals evoke strong feelings. Expert opinions cite studies or experts to make products seem more effective.
Your big idea-SEO
SEO (search engine optimization) is the process of affecting how visible a website or webpage appears in unpaid search engine results. The goal is to increase organic traffic to a site by improving rankings in search engines like Google. Effective SEO tells a story to help search engines understand what the site is about and how it should be ranked among search results. Proper optimization helps interested users easily find relevant and helpful information.
Digital Marketing: Telling it Straight
The document discusses lessons learned from digital marketing successes and failures. It is broken into sections about what has changed now, how to avoid failure, and how to achieve success. For each section, examples are provided of failures or wins and the lessons that can be learned from them. The overall message is that a strategic digital marketing plan is needed to learn from past mistakes and successes to continue improving brand performance.
2010.06 The Conversation Manager
The document discusses the role of a "Conversation Manager" and their responsibilities in integrating word-of-mouth marketing and managing brand conversations on social media. The Conversation Manager's goals are to leverage the brand identity, activate advertising by starting conversations, and manage conversations on behalf of the brand as both a representative and peer by listening, asking questions, and engaging honestly and personally with audiences.
Persuasive Techniques
The document discusses various common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of advertisements that utilize each technique and notes that persuasion is a means to convince people to buy products, believe ideas, or take certain actions. The purpose of advertising is to target specific audiences and use the most appropriate persuasive methods.
Business model framework
I was asked to roll up a quick presentation for business models I used a bunch of online images to convey the message, sorry I did not catch all the attribution but Steve Blank of course is the lean business model parts.
Recommended
7th grade persuasion presentation
The document discusses various persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and appealing to expert opinion. It provides examples of slogans and how experts and celebrities can be used to promote products or services. The goal is to teach students about persuasive writing and have them create a persuasive travel brochure using research and knowledge of their target audience to convince the principal to approve a class field trip.
Contingency Planning Management In Educational Institutions
This document provides an overview of contingency planning and presents tips for delivering effective presentations. It discusses how contingency planning involves anticipating risks that could disrupt primary plans and preparing alternative scenarios through ongoing participation of key stakeholders. The presentation tips include using stories and examples to illustrate problems your solution addresses, providing concrete details and statistics to make examples credible, and closing by building confidence in your idea with milestones, testimonials, and a call to action.
Persuasive Techniques
This document discusses common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of each technique, such as using a catchy phrase for a slogan or repeating a product name. Bandwagon appeals suggest that everyone else is using a product. Testimonials use famous people to endorse products. Emotional appeals evoke strong feelings. Expert opinions cite studies or experts to make products seem more effective.
Your big idea-SEO
SEO (search engine optimization) is the process of affecting how visible a website or webpage appears in unpaid search engine results. The goal is to increase organic traffic to a site by improving rankings in search engines like Google. Effective SEO tells a story to help search engines understand what the site is about and how it should be ranked among search results. Proper optimization helps interested users easily find relevant and helpful information.
Digital Marketing: Telling it Straight
The document discusses lessons learned from digital marketing successes and failures. It is broken into sections about what has changed now, how to avoid failure, and how to achieve success. For each section, examples are provided of failures or wins and the lessons that can be learned from them. The overall message is that a strategic digital marketing plan is needed to learn from past mistakes and successes to continue improving brand performance.
2010.06 The Conversation Manager
The document discusses the role of a "Conversation Manager" and their responsibilities in integrating word-of-mouth marketing and managing brand conversations on social media. The Conversation Manager's goals are to leverage the brand identity, activate advertising by starting conversations, and manage conversations on behalf of the brand as both a representative and peer by listening, asking questions, and engaging honestly and personally with audiences.
Persuasive Techniques
The document discusses various common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of advertisements that utilize each technique and notes that persuasion is a means to convince people to buy products, believe ideas, or take certain actions. The purpose of advertising is to target specific audiences and use the most appropriate persuasive methods.
Business model framework
I was asked to roll up a quick presentation for business models I used a bunch of online images to convey the message, sorry I did not catch all the attribution but Steve Blank of course is the lean business model parts.
5 concepts 2015.pptx
This document introduces the 5 key concepts and questions of media literacy:
1) All media messages are constructed for a purpose, not always truthfully.
2) Media uses creative techniques like colors, logos, and camera angles to attract attention.
3) People can interpret the same message differently based on their background.
4) Media represents certain values and viewpoints while omitting others.
5) Most media is organized to gain profit or power for its creators. Students are assigned to analyze an advertisement using these concepts and questions.
5 concepts sept 2010
This document introduces the 5 key concepts of media literacy:
1) All media messages are constructed for a purpose, not always truthfully.
2) Media uses creative techniques like colors, logos, and slogans to attract attention.
3) People can interpret the same media message differently based on their background.
4) Media reflects certain values and viewpoints while omitting others through stereotypes.
5) Most media is organized to gain profit or power, not necessarily help the audience.
Promoting work, promoting self: building your professional network in a digit...
Presented for an audience of artists as part of the L'Air Arts Interdisciplinary Residency in Paris on January 29, 2020.
“Mastering Social Media Audits: A Comprehensive Guide for Brand Evaluation
Discover the key steps to conducting a comprehensive social media audit for any brand with this insightful PowerPoint presentation. This guide provides a systematic approach to evaluate a brand’s social media presence, engagement, and effectiveness across various platforms. It covers essential aspects such as identifying target audience, analyzing content strategy, measuring engagement metrics, and benchmarking against competitors. Whether you’re a social media novice or a seasoned marketer, this presentation offers valuable insights to enhance your brand’s social media performance. Dive in to learn more!
7 Mistakes to Avoid in Social Media Marketing Career
The document outlines 7 common mistakes to avoid in a social media marketing career. These include: 1) Not having a strategy and goals and just executing tasks, 2) Focusing only on increasing presence on channels rather than quality engagement, 3) Overspending on inorganic growth without strategy, 4) Focusing only on generating content without listening to audiences, 5) Posting too much repetitive content across channels, 6) Not tailoring messaging to different social media channels, and 7) Not properly engaging with audiences by only responding to positive comments.
How to run effective Social Media Campaigns [AIESEC Training]
Created and Delivered by Sotiris Baratsas.
This was part of the Transition for the new VPs Marketing for 2015-2016 of AIESEC in Greece.
Marketing for artists
Lazy, but brilliant: choosing the tools you need. Presented as part of Artrepreneur York Region, October 15, 2020.
Propaganda Techniques-English 8-Quarter 3
Propgaganda Techniques
1. Card Stacking
2. Name-callin
3. Plain Folks
4. Glittering Generalities
5. Soft Soap
BA ENGLISH Week 2
Visual rhetoric aims to persuade through non-verbal means. Some common persuasive elements in visual texts include:
1. Imagery and symbolism - Images can represent ideas, values, or concepts in subtle yet powerful ways.
2. Emotive appeals - Visuals often aim to elicit emotions like humor, fear, outrage to engage the audience.
3. Simplicity and clarity - Visual messages need to communicate their point succinctly through a single glance to be effective.
3. Association - Images may reference other concepts, people, or events to leverage established meanings and associations.
5 Steps to Creating a Simple Social Media Plan
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
TCDA Social Media Workshop Nov 14, 2012
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
Content marketing workshop in Athens with Michael Leander, part 2 of 2
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Advaita
This document discusses social media and its benefits. It defines social media as web and mobile technologies that enable communication through interactive dialog. Some examples provided include wikis, blogs, social networking sites, video sharing, and forums. The document explains that social media allows for free information sharing and connects people globally. It can help businesses drive repeat customers and sales through word-of-mouth marketing on these platforms. Social media also allows businesses to provide customer service, build relationships, and achieve multiple marketing goals in a cost effective manner.
Is1 workshop 7 make, take & sell challenge student
This document provides an overview of a workshop on developing communication plans for products. The workshop will help participants create compelling communication strategies by looking at what makes an effective strategy, examples of creative executions, and how to structure a communications brief. The brief outlines key information like objectives, target audiences, insights, messaging, budget and timing. Participants will analyze sample ads, consider their creative approach, and provide feedback on their ideas. The goal is for participants to understand the full communication process and be able to build plans to promote their products.
How to Market your Small Business Online
The document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing an online presence through websites and social media, creating content calendars, choosing the right platforms like Facebook, Twitter and YouTube, measuring performance through analytics, and ensuring strategies are sustainable for small teams. The key aspects are developing goals and tactics, producing valuable content, interacting online, and analyzing results.
Week 2 rhetorical appeals in ads copy
- Emotional appeals (pathos) - Images and cartoons can elicit emotions like humor, fear, outrage to persuade viewers. Exaggerated facial expressions and scenarios are often used.
- Credible sources (ethos) - Using recognizable or respected people/brands to endorse an idea makes the message more persuasive.
- Visual logic and evidence (logos) - Images can clearly demonstrate facts, statistics, processes etc. to make an argument seem rational and backed by evidence. Comparisons and metaphors are often visually depicted.
- Memorable imagery - Eye-catching designs, symbols
15 pieces of content in 1 hour (1)
Content is the lifeblood of any business. But there is no need to reinvent the wheel because content can be found all around us.
Repurposing content ensures that we position ourselves as authorities on specific topics and helps to build a relationship and trust with our audience.
Let's create 15 pieces of content in 1 hour
4 Tactics to Build Word Of Mouth
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
Youtube marketing jobs
This document provides information about a job opening for a YouTube and mobile marketing position at Udemy. The role involves developing and executing marketing strategies to drive user acquisition through YouTube and mobile channels. Responsibilities include owning Udemy's YouTube, iOS, and Android marketing and becoming an expert in YouTube and mobile marketing. Qualifications include 1-3 years of experience in digital marketing, analytical skills, creativity, and drive. Udemy is based in San Francisco and offers competitive salary, equity, and benefits.
Effective social media for small business
This document provides an overview of effective social media strategies for small businesses. It discusses the importance of understanding your audience and their needs or "nugget" in order to engage them. The document also emphasizes creating and curating quality, unique content on different platforms at optimal times and frequencies. Additionally, it addresses using social media to acquire, activate, and retain audience members through a lifecycle management approach. Proper context, search engine optimization techniques, and advertising are also identified as important factors for small business social media success.
Starbucks feb 2013
Starbucks was founded in 1971 in Seattle, Washington and has since grown to over 17,000 stores globally. The company began as a small coffee bean shop and roastery but has expanded its offerings over the decades through strategic acquisitions and new product introductions. Starbucks logo and branding has evolved over time to become a globally recognized symbol associated with coffee culture.
Shots 2010
The document provides instructions for creating a 20-shot story summary of a novel or story. It explains that a 20-shot story condenses all major characters, events, and themes into exactly 20 camera shots. It then defines different types of camera shots like long shots, medium shots, close-ups, and establishing shots that could be used to retell a story visually in 20 shots. It also includes examples of how to storyboard and film the 20 shots in sequence to summarize a story like The Three Little Pigs.
More Related Content
Similar to 5 concepts 2014
5 concepts 2015.pptx
This document introduces the 5 key concepts and questions of media literacy:
1) All media messages are constructed for a purpose, not always truthfully.
2) Media uses creative techniques like colors, logos, and camera angles to attract attention.
3) People can interpret the same message differently based on their background.
4) Media represents certain values and viewpoints while omitting others.
5) Most media is organized to gain profit or power for its creators. Students are assigned to analyze an advertisement using these concepts and questions.
5 concepts sept 2010
This document introduces the 5 key concepts of media literacy:
1) All media messages are constructed for a purpose, not always truthfully.
2) Media uses creative techniques like colors, logos, and slogans to attract attention.
3) People can interpret the same media message differently based on their background.
4) Media reflects certain values and viewpoints while omitting others through stereotypes.
5) Most media is organized to gain profit or power, not necessarily help the audience.
Promoting work, promoting self: building your professional network in a digit...
Presented for an audience of artists as part of the L'Air Arts Interdisciplinary Residency in Paris on January 29, 2020.
“Mastering Social Media Audits: A Comprehensive Guide for Brand Evaluation
Discover the key steps to conducting a comprehensive social media audit for any brand with this insightful PowerPoint presentation. This guide provides a systematic approach to evaluate a brand’s social media presence, engagement, and effectiveness across various platforms. It covers essential aspects such as identifying target audience, analyzing content strategy, measuring engagement metrics, and benchmarking against competitors. Whether you’re a social media novice or a seasoned marketer, this presentation offers valuable insights to enhance your brand’s social media performance. Dive in to learn more!
7 Mistakes to Avoid in Social Media Marketing Career
The document outlines 7 common mistakes to avoid in a social media marketing career. These include: 1) Not having a strategy and goals and just executing tasks, 2) Focusing only on increasing presence on channels rather than quality engagement, 3) Overspending on inorganic growth without strategy, 4) Focusing only on generating content without listening to audiences, 5) Posting too much repetitive content across channels, 6) Not tailoring messaging to different social media channels, and 7) Not properly engaging with audiences by only responding to positive comments.
How to run effective Social Media Campaigns [AIESEC Training]
Created and Delivered by Sotiris Baratsas.
This was part of the Transition for the new VPs Marketing for 2015-2016 of AIESEC in Greece.
Marketing for artists
Lazy, but brilliant: choosing the tools you need. Presented as part of Artrepreneur York Region, October 15, 2020.
Propaganda Techniques-English 8-Quarter 3
Propgaganda Techniques
1. Card Stacking
2. Name-callin
3. Plain Folks
4. Glittering Generalities
5. Soft Soap
BA ENGLISH Week 2
Visual rhetoric aims to persuade through non-verbal means. Some common persuasive elements in visual texts include:
1. Imagery and symbolism - Images can represent ideas, values, or concepts in subtle yet powerful ways.
2. Emotive appeals - Visuals often aim to elicit emotions like humor, fear, outrage to engage the audience.
3. Simplicity and clarity - Visual messages need to communicate their point succinctly through a single glance to be effective.
3. Association - Images may reference other concepts, people, or events to leverage established meanings and associations.
5 Steps to Creating a Simple Social Media Plan
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
TCDA Social Media Workshop Nov 14, 2012
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
Content marketing workshop in Athens with Michael Leander, part 2 of 2
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Advaita
This document discusses social media and its benefits. It defines social media as web and mobile technologies that enable communication through interactive dialog. Some examples provided include wikis, blogs, social networking sites, video sharing, and forums. The document explains that social media allows for free information sharing and connects people globally. It can help businesses drive repeat customers and sales through word-of-mouth marketing on these platforms. Social media also allows businesses to provide customer service, build relationships, and achieve multiple marketing goals in a cost effective manner.
Is1 workshop 7 make, take & sell challenge student
This document provides an overview of a workshop on developing communication plans for products. The workshop will help participants create compelling communication strategies by looking at what makes an effective strategy, examples of creative executions, and how to structure a communications brief. The brief outlines key information like objectives, target audiences, insights, messaging, budget and timing. Participants will analyze sample ads, consider their creative approach, and provide feedback on their ideas. The goal is for participants to understand the full communication process and be able to build plans to promote their products.
How to Market your Small Business Online
The document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing an online presence through websites and social media, creating content calendars, choosing the right platforms like Facebook, Twitter and YouTube, measuring performance through analytics, and ensuring strategies are sustainable for small teams. The key aspects are developing goals and tactics, producing valuable content, interacting online, and analyzing results.
Week 2 rhetorical appeals in ads copy
- Emotional appeals (pathos) - Images and cartoons can elicit emotions like humor, fear, outrage to persuade viewers. Exaggerated facial expressions and scenarios are often used.
- Credible sources (ethos) - Using recognizable or respected people/brands to endorse an idea makes the message more persuasive.
- Visual logic and evidence (logos) - Images can clearly demonstrate facts, statistics, processes etc. to make an argument seem rational and backed by evidence. Comparisons and metaphors are often visually depicted.
- Memorable imagery - Eye-catching designs, symbols
15 pieces of content in 1 hour (1)
Content is the lifeblood of any business. But there is no need to reinvent the wheel because content can be found all around us.
Repurposing content ensures that we position ourselves as authorities on specific topics and helps to build a relationship and trust with our audience.
Let's create 15 pieces of content in 1 hour
4 Tactics to Build Word Of Mouth
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
Youtube marketing jobs
This document provides information about a job opening for a YouTube and mobile marketing position at Udemy. The role involves developing and executing marketing strategies to drive user acquisition through YouTube and mobile channels. Responsibilities include owning Udemy's YouTube, iOS, and Android marketing and becoming an expert in YouTube and mobile marketing. Qualifications include 1-3 years of experience in digital marketing, analytical skills, creativity, and drive. Udemy is based in San Francisco and offers competitive salary, equity, and benefits.
Effective social media for small business
This document provides an overview of effective social media strategies for small businesses. It discusses the importance of understanding your audience and their needs or "nugget" in order to engage them. The document also emphasizes creating and curating quality, unique content on different platforms at optimal times and frequencies. Additionally, it addresses using social media to acquire, activate, and retain audience members through a lifecycle management approach. Proper context, search engine optimization techniques, and advertising are also identified as important factors for small business social media success.
Similar to 5 concepts 2014 (20)
Promoting work, promoting self: building your professional network in a digit...
Promoting work, promoting self: building your professional network in a digit...
“Mastering Social Media Audits: A Comprehensive Guide for Brand Evaluation
“Mastering Social Media Audits: A Comprehensive Guide for Brand Evaluation
7 Mistakes to Avoid in Social Media Marketing Career
7 Mistakes to Avoid in Social Media Marketing Career
How to run effective Social Media Campaigns [AIESEC Training]
How to run effective Social Media Campaigns [AIESEC Training]
Content marketing workshop in Athens with Michael Leander, part 2 of 2
Content marketing workshop in Athens with Michael Leander, part 2 of 2
Is1 workshop 7 make, take & sell challenge student
Is1 workshop 7 make, take & sell challenge student
More from ferrer01
Starbucks feb 2013
Starbucks was founded in 1971 in Seattle, Washington and has since grown to over 17,000 stores globally. The company began as a small coffee bean shop and roastery but has expanded its offerings over the decades through strategic acquisitions and new product introductions. Starbucks logo and branding has evolved over time to become a globally recognized symbol associated with coffee culture.
Shots 2010
The document provides instructions for creating a 20-shot story summary of a novel or story. It explains that a 20-shot story condenses all major characters, events, and themes into exactly 20 camera shots. It then defines different types of camera shots like long shots, medium shots, close-ups, and establishing shots that could be used to retell a story visually in 20 shots. It also includes examples of how to storyboard and film the 20 shots in sequence to summarize a story like The Three Little Pigs.
Techniques used to advertise to kids
The document outlines techniques that are commonly used to advertise products to children. Some of the key techniques discussed include using older children in commercials as role models, creating an emotional atmosphere to attract viewers, depicting toys in exaggerated and unrealistic scenarios, incorporating music and sounds to add excitement, featuring popular celebrities to increase identification with products, and selectively editing footage to portray toys in a more positive light than how they may function in reality. Specific examples are provided to illustrate each technique.
Political advertising vocab
This document defines and discusses key terms related to political advertising such as testimonials, media, mudslinging, endorsements, bandwagons, mediums, slogans, media bias, negative advertising, issue advertising, and presidential campaign spending. It provides context on how candidates use various advertising strategies and discusses trends in negative coverage, fundraising, and spending on political campaigns over time.
Some information to help you with the bill
The document provides information about several amendments in the Bill of Rights. It explains that the First Amendment protects freedom of speech and assembly. The Second Amendment protects the right to bear arms for self-defense, with some restrictions. The Third Amendment prevents soldiers from being quartered in civilian homes without consent. The Seventh Amendment guarantees the right to a jury trial in civil cases. The Ninth and Tenth Amendments protect rights not enumerated and reserve powers to the states respectively.
2012 supreme court case project
The Supreme Court considered a case involving Edward Dorsey, who was sentenced under the old 100-1 sentencing ratio for crack versus powder cocaine despite being sentenced after the Fair Sentencing Act of 2010 reduced the ratio. Dorsey argued he should have been sentenced under the new law instead of the old mandatory minimums. The Supreme Court was tasked with determining whether the FSA applied to defendants like Dorsey who were sentenced after the law went into effect, even if their crimes occurred beforehand.
Super bowl fundraising event
Erin Ferris is planning a Super Bowl fundraising event to benefit Thurston High School student programs and technology. The event will be held on February 5th at Thurston High School and will include food, drinks, and viewing of the Super Bowl game. Proceeds from the 500-ticket event will be donated to the high school. Pot Belly Sandwich Works will cater sandwiches, salads, chips, cookies, and drinks for $10.50 per person. Door prizes will include an iPod Touch and noise makers and props for viewing the game. Total costs are estimated at $18.50 per person.
Starbucks coffee company
Starbucks was founded in 1971 in Seattle's Pike Place Market selling just coffee beans. It has since grown to over 17,000 stores in 55 countries. The brand and logo have evolved over time from focusing solely on coffee to additional products and a more modernized logo. Starbucks aims to support communities through various programs like job creation initiatives.
Starbucks coffee company
Starbucks was founded in 1971 in Seattle's Pike Place Market selling just coffee beans. It has since grown to over 17,000 stores in 55 countries, becoming a global brand. The logo has evolved over time from featuring just a siren to including the company name and removing text in later versions. Starbucks aims to support communities through various social programs like loans for small businesses to create jobs.
Starbucks coffee company
Starbucks was founded in 1971 in Seattle and has since grown to over 17,000 stores in 55 countries. The company started as just a coffee bean store but has expanded its offerings over the years, such as selling coffee and food items in other retail locations. Starbucks has also tweaked its logo over time to represent the company's growth from a small coffee shop to a large multinational brand.
Techniques used to advertise to kids
The document discusses techniques that are commonly used in advertisements targeted at children. These techniques include using older, idealized children in commercials as role models; appealing to emotions to draw viewers in; showing toys doing incredible things that they cannot actually do; placing toys in realistic settings; using exciting music and sounds; featuring popular celebrities to increase identification with products; selectively editing footage to only show ideal outcomes; depicting families enjoying products together; and ensuring actors always appear happy. Examples are provided for many of the techniques.
Ratings l lesson
Television companies use ratings data from Nielsen to determine how many viewers are watching different shows. This information is important for advertisers because it allows them to know the demographics of the audience for each show. Demographic information like age and income help advertisers decide which shows to place ads during to reach their target audience. The networks aim to sell large audiences to advertisers during sweeps periods to set high advertising rates for the rest of the year.
Bin laden example
The document compares headlines from newspapers in Toronto, Canada, San Diego, California, and Lewiston, Idaho regarding the killing of Osama bin Laden. The Toronto headlines use more emotional language like "Rot in Hell" while the San Diego headlines are more factual using "Killed". Images in the headlines include photos of bin Laden and people celebrating with American flags. The Toronto front page seems angrier in tone compared to the more portrait-like photo of bin Laden in the San Diego headline.
Introduction to media_l_for_students
The document introduces the 5 key concepts of media literacy: 1) All media messages are constructed, 2) Media messages use creative techniques, 3) People can interpret messages differently, 4) Media contain biases and viewpoints, and 5) Media aim to gain profit and power. It provides the key questions and examples of questions to guide understanding for each concept.
Insurance
The document discusses different types of insurance such as property insurance, fire insurance, and life insurance. It explains that insurance is a contractual agreement that protects against financial loss. A policy outlines what is covered by the insurance plan as well as any exclusions. The insurer agrees to indemnify, or reimburse, the insured for losses as outlined in the policy contract up to the face value of the insurance.
Chapter 04
The document discusses criminal law and procedure. It covers the three elements that make up a criminal act, classifying crimes as felonies or misdemeanors, and types of business-related crimes. It also discusses the rights of the accused in criminal procedure, potential liability for others' actions, and the two types of defenses - procedural and substantive. Punishments for crimes include fines, imprisonment, and execution.
Civil disobedience
The document discusses civil disobedience and its potential use to enact political and social change. It outlines Dr. Martin Luther King Jr.'s view that civil disobedience can be justified in certain limited circumstances, namely when: a law conflicts with ethical reasoning; effective political methods to change the law are unavailable; the civil disobedience is non-violent; it does not advance personal self-interest; and participants willingly accept punishment for breaking the law. The assignment asks students to identify a rule they want to change, explain their reasons for wanting to change it, and propose an act of civil disobedience to enact that change. An example is provided of organizing neighbors to put garbage out early in protest of rules around
Ch1
This chapter discusses the ethical bases for laws. There are two main forms of ethical reasoning: rule-based and consequences-based. Rule-based reasoning focuses on whether an action breaks any rules or laws, while consequences-based reasoning weighs whether the benefits outweigh the costs. Laws generally reflect both forms of reasoning, aiming to balance order with producing good outcomes. The chapter provides examples comparing the ethical perspectives on issues like murder and using money without permission.
Shots 2010
This document provides instructions for creating a 20-shot story summary that condenses a novel or story into 20 camera shots or scenes. It explains that the major characters, events, and theme need to be included to give the essence of the original work. Various camera shot types like long shot, medium shot, close-up, and establishing shot are defined. Angles like normal, low, and high are also described. The document concludes by suggesting storyboarding and filming The Three Little Pigs as a class example using cell phones instead of video cameras.
More from ferrer01 (20)
Recently uploaded
A Visual Guide to 1 Samuel | A Tale of Two Hearts
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Benner "Expanding Pathways to Publishing Careers"
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Temple of Asclepius in Thrace. Excavation results
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
Practical manual for National Examination Council, Nigeria.
Contains guides on answering questions on the specimens provided
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Recently uploaded (20)
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
5 concepts 2014
- 2. The 5 Key Concepts and Questions of Media Literacy The basis for this presentation and the consumption of all media.
- 3. Concept #1 All media messages are constructed.
- 4. Question #1 Who created this message?
- 5. Constructed = Purposeful…not always truthful…Story Telling Drink Muscle Milk and you’ll have biceps like him! Use Pantene products and your hair will look like hers! Use Proactiv and you will be as successful as Jessica Simpson!
- 6. Super Bowl Commercial--2013 VW http://youtu.be/gDovzhqwS7g Driving a VW will make you happy and unable to be upset
- 7. Concept #2 Media messages are constructed using a creative language with its own rules.
- 8. Question #2 What techniques were used to attract my attention?
- 9. Identifiable Techniques Bright Colors Logos Close-Up Camera Angles Slogans •Just Do It •Like a Rock •Mmmm Mmmm Good! •Have it Your Way
- 10. Super Bowl Commercial—2013 Best Buy http://youtu.be/y_yNq3EtXmk Best Buy Logo, lots of products shown, humor
- 11. Concept #3 Different people experience the same media message differently.
- 12. Question #3 How might different people understand this message differently than me?
- 13. Do you watch the same shows as….. Same message interpreted by different audiences. Your Parents? Your Classmates? Your Grandparent? Your Teachers? Younger cousins?
- 14. What do you think of when you see this?
- 15. Super Bowl Commercial--2013 Rav4 http://www.youtube.com/watch?v=RGCTFj FiNu4 What if you did not have a driver’s license? What if you did not believe in magic/wishes
- 16. Concept #4 Media have embedded values and points of view.
- 17. Question #4 What values, lifestyles and points of view are represented in, or omitted from this message?
- 18. What stereotypes do the media continue to maintain or preserve?
- 19. Super Bowl Commercial--2013 Audi http://youtu.be/ANhmS6QLd5Q Stereotype that it is not cool to go to the dance alone and a nice car will make you popular
- 20. Concept #5 Most media messages are organized to gain profit and/or power.
- 21. Question #5 Why was this created?
- 22. Is the media’s purpose to help you or to buy you?
- 23. Super Bowl Commercial—2013 Geico http://youtu.be/-LeHpdLtcDQ Geico does not really care if you save money as long as they are making money from your insurance policy
- 24. Assignment— Class Activity Find two advertisements DO NOT TEAR THEM OUT On a sheet of paper: Describe the Ad—1-2 sentences so I could find it if I needed to Answer each of the 5 questions Make sure your name (s) is on it You may work with 1 other person Bring to Mrs. Ferris when done