From article—The Siren is the central part of the logo
From article—New logo was launched in March of 2011
From article—The new logo does not have the company name
Starbucks coffee company
A brief history of the brand
Starbucks was originally opened in 1971 The store was in the Pike Place Market in Seattle and sold coffee beans The company has grown to have over 17,000 stores in 55 different countries. The company also sells products in other stores outside Starbucks locations.
1971 Starbucks Coffee Tea and Spice opens in Seattle 1987 Il Giornale buys Starbucks 1992 Starbucks stock is offered for public sale 1995 The Frappuccino is introduced 1997 The Starbucks Foundation is formed 2001 Introduction of the Starbucks card for payment 2009 Starbucks VIA Ready Brew Coffee is introduced 2011 Starbucks celebrates the 40th anniversary
The Original Starbucks logo was used from 1971 until 1987. The Siren is the central part of the logo
In 1987 the company changed it name to the Starbucks Corporation after being purchased by Il Giornale. The logo was changed to represent both companies and the Tea and Spices was dropped. This was the beginnings of the modern logo
In 1992 the logo was made more modern. This happened around the same time that the company began being publicly traded on the stock market.
This year, 2011, the logo was changed once again. This time the name of Starbucks Coffee was removed from the logo. This changed upset many people and caused a lot of reactions. The old logo is still being used in some areas though.
Starbucks Coffee is well known for many things. From a good cup of coffee to being over priced. Even with all the varying opinions, the Starbucks logo and cup are well known through the world.
Starbucks is committed to helping the community. Through a variety of programs, the company makes sure to reach out to those around them The latest campaign is called Create Jobs for USA. This program is aimed to raise money in order to provide loans to small businesses to let them hire more people. Right now in stores, you can purchase a bracelet to help support this program.