The document discusses techniques that are commonly used in advertisements targeted at children. These techniques include using older, idealized children in commercials as role models; appealing to emotions to draw viewers in; showing toys doing incredible things that they cannot actually do; placing toys in realistic settings; using exciting music and sounds; featuring popular celebrities to increase identification with products; selectively editing footage to only show ideal outcomes; depicting families enjoying products together; and ensuring actors always appear happy. Examples are provided for many of the techniques.