Learn how to successfully promote Rotary through social media with tools, tips, and techniques for building audiences and engagement. We’ll discuss current social media trends and cover advertising, types of content to post, and how you can handle a social media crisis.

1. Mitty Chang
San Francisco, USA
Evan Burrell
Sydney, Australia

2. Evan Burrell
The Rotary Club of Turramurra
Social Media Guru, Actor,
Speaker
• Past President Rotary E Club
of Greater Sydney
• Past Member RI Rotaract &
Interact Committee
• RI Alumni Committee
Member
• RI Communications
Committee Member
• 9685 District Youth Chair
• 18 years in the Rotary family
• PROUD ROTARIAN!

3. Mitty Chang
President of the Rotary eClub of
Silicon Valley
Web Designer, Entrepreneur &
Speaker
• Founder & Creative Director of
Candeavor, a digital marketing &
design agency
• 12+ years in the Rotary family
• Founder of Big West Rotaract MDIO
• Chair of the 2017 Atlanta Rotaract
Host Organizing Committee
• RI Rotaract & Interact Committee
Member 2016-2019
• 2017 Rotaract Preconvention Chair
• Travel Lover, this is my 10th Rotary
International Convention!

4. Body copy

8. Barriers
 Lack of time
 Lack of knowledge
 Not convinced about the value
 Lack of awareness
 Lack of help and assistance
 Lack of skills
 Preconceived ideas

9. .
700
Million on
Instagram each
month
1.9
Billion on
Facebook each
month!

10. Why Do We Use Social Media?
 Social Activity
 Finding Information
 Sharing of opinions
 Entertainment
 Things to talk about
 Sharing information
 Knowing about others

12. Who is on Facebook
here?

13. Social Media, It’s Not About The….

14. It’s About Creating A Positive STORY

19. It’s Also About Making It Personal!

20. It’s also about having FUN!

22. Social Media Tips

23. Set up a public Facebook page for your club,
project or yourself

24. Like and Follow These Accounts
@bigevanb1981
@Rotary
@EndPolioNow
@mittychang
www.facebook.com/rotary
www.facebook.com/RotarianEvanBurrell
@Rotary
@bigevanb
@mittychang
#Rotary17

25. Get Some Assistance
• Add Page Admins
• Schedule Posts
• Set up a Social
Media Committee
TIP 1

26. It’s Also About Making It Personal!

27. TIP 3

28. TIP 1TIP 1
TIP 2
Liking and
sharing posts
increase the
view and
reach of the
post

29. Ready For A Secret ?

30. Post Views
• Share the post to a
group, your own
profile or page
• Post in the morning
or evening
Expand
The Reach
TIP 4

31. Ready For Another Secret?

32. Social Media is A Visual Medium

35. PROMOTE THE PICTURE
• Happy people
• Try different photo angles
• Lots of light & bright smiles
• Digital cameras never run out of film
• Edit the pictures if you can
• Steer clear of clichés
• Find the hook
The
Do’s

36. • Anything out of focus
• Photograph of people eating
• The backs and bums of people
• People that look like they don’t
want their picture taken
• Pictures that make no sense
• Bad backgrounds
The
Don'ts

42. Member Recruitment Campaigns

45. Inspiring
Images
Get
Actions

46. Inspiring
Images
Get
Actions

47. Content Ideas

48. Talk, Talk, Talk

49. Talk About Your Key Activities

50. Talk About The Connections To Your
Local Community And Businesses

51. Talk About Your International Projects

52. Talk About Your Youth Projects

53. Talk About Your Local Projects

54. Talk About Your Diverse Speakers

55. Talk About Your Clubs Diverse Membership

56. Talk About Diversity

57. I WANT YOU
TO TALK ABOUT YOU!

59. Show
Your
Pride On
Social!.

60. Advertise Advertise
Advertise

61. Boost The Post

62. Create Your Audience

63. Choose A Budget
Spend As
Little as $10
To Achieve
Results

64. Top 10 Social Media Tips
1. Tell a story with your pictures and make them
appealing
2.Don’t overload your page, post often but not to
much
3.Encourage your members to buy into social
media & to share your posts
4.Increase your visibility by tagging friends, venues
5.Use Facebook advertising
6.Post content that is relevant to your audience
7. Create a social media strategy for your club
8.Use scheduling & post at the best time’s of the day
9.Be mindful of what you post & always keep it
positive
10.Have FUN

66. Choose A Budget Your
Website Is
Your
Storefront
Use It
Wisely

67. Choose A Budget
Spend As
Little as $10
To Achieve
Results
Ask Yourself:
Would A Stranger
Visiting My Website
Be Convinced To
Visit
A Meeting Or
Event?

68. Choose A Budget

69. Choose A Budget

70. WE NEED
PUBLIC-FACING,
VISUALLY STUNNING
WEBSITES

71. Choose A Budget

74. Building an
attractive rotary
website requires
a web designer,
right?
Well, not
necessarily.

75. Need a temporary fix?
Get a free band aid
A free one-page
landing page
for every Rotary Club
www.doinggood.io

76. THINKING
LIKE A
TECH
RECRUITER:
USING

80. I REACHED OUT
TO HEIDI.
GUESS WHAT
SHE SAID?

82. How PROACTIVE is your
club on social media?
”It’s time to get off the couch!”

83. Questions?

84. THANK YOU

85. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.