The document discusses the evolution of media from traditional to new digital media and its impact on society. It describes different eras such as the prehistoric age where cave paintings were used, the industrial age which saw the development of the printing press, the electronic age which enabled long-distance communication, and the new digital age characterized by advanced technology and the internet. The document also contrasts traditional media which is limited and one-directional with new media which is more interactive and allows for simultaneous feedback. It notes media serves roles like entertainment, education, and acting as a public forum.

1. MEDIA AND
INFORMATION LITERACY

2. Guide Questions:
1. What media used based on the video per era?
2. What do you think the way of communication before
compare today based on the video?
3. What is the impact of evolution of media to people?

4. 12

5. Objectives:
a. discuss the different period of media evolve;
b. understand the purpose of each media tool per era;
Most Essential Learning Competencies
Explain how the evolution of media from traditional to new
media shaping the values and norms of people and society.
(MIL11/12IMIL-IIIa-4)

6. MEDIA
Guide Question
1. What roles of media play in your life?
2. What is the effect of media in your life?
• Entertainment
• Learning
• Communication

7.  Prehistoric age
-people discovered fire, developed
paper from plants and forged
equipment or weapon through stone,
bronze, copper and iron.
Ex: Petroglyphs, Cave Painting
Petroglyphs

8. Industrial age
- people used the power of steam,
developed machine tools, established
iron production and manufacturing of
various products (including books
through the printing press). Printing Press

9. Electronic age
-people harnessed the power of
electricity that led to electrical
telegraphy, electrical circuits and the
early large-scale computers (through
vacuum tubes, transistors and
integrated circuits). In this age, long
distance communication became
possible.

10. New (digital) age
-people advanced the use of
microelectronics in the invention of
personal computers, mobile devices
and wearable technology. In this age,
the internet paved the way for faster
communication and the creation of the
social network. Moreover, voice,
image, sound and data are digitalized.

11. TRADITIONAL MEDIA VS. NEW MEDIA
Traditional Media
• Media experience is
limited.
• One- directional.
• Sense receptors used
are very specific (i.e.
print media-sense of
sight, radio –sense of
hearing, TV and film-
sight and hearing).
New Media
• Media experience is
more interactive.
• Audiences are more
involved and can send
feedback
simultaneously.
• Integrates all the
aspects of old media.

12. LARONG LAHI

14. Does technology
shaped us or is it
us who shaped
technology?

15. Media fulfill several roles in culture, including the
following:
-entertaining and providing an outlet for the
imagination
-educating and informing
-serving as a public forum for the discussion of
important issues
-acting as a watchdog for government, business,
and other institution

16. Activity:
 Using your Smartphone, Canva, or publisher collate an
infographic depicting your opinion about how Philippine
media performs its roles and functions in the Philippines
which is democratic country.
 Explain your answer in 3 sentences.
 Present it to the class.
Reminder: Include the source of information.

17. Category Excellent
10 points
Very Good
8 points
Good
6 points
Needs
Improvement
4 points
Infographic The infographic is
creative and
communicates the
message clearly.
The infographic
communicates
the message
clearly
The infographic
communicates
the message.
The infographic
was not able to
communicate
clearly.
Explanation Explanation is very
comprehensive.
Explanation is
comprehensive.
Explanation
lacks details.
Explanation is
not clear and
irrelevant to the
infographic.
Rubric For Scoring

18. Identify the following Media if it is Traditional or New Media
NEWSPAPAER
MODULES
SMARTPHONE
(MESSENGER)
TELEVISION
WEB VIDEO PORTALS
TRADITIONAL TRADITIONAL
NEW
TRADITIONAL NEW

19. There is nothing permanent except change.
-Heraclitus-

20. https://forms.gle/RMDf3o9tGW4C7WHn6
Short Quiz

21. Assignment:
Watch video about “World Press Freedom Day 2017:
UNESCO Calls for Better Protection of Press” by Al
Jazeera with this link:
https://www.youtube.com.watch?v=AZfHwMmjI
Guide Questions:
1.What is the news all about?
2.What issues facing journalist are mentioned in the
news?
3. Are the issues mentioned also evident in the