This document outlines the history, management, brands, financial performance, strategy, turning points, competition and future prospects of Britannia Industries Ltd. It discusses how the company was established in 1892 and has since grown significantly, with revenues crossing 100 crores and sales reaching over 1,00,000 tonnes of biscuits. The management team ensures Britannia products reach over 2 million outlets annually. Looking ahead, the company aims to leverage its partnership with Groupe Danone to enter new food categories and distribution channels and pursue further growth opportunities.

1. PRESENTED BY
Yash Surana

2. • HISTORY – BRITANNIA INDUSTRIES LTD.
• MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD.
• PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.
• FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
• STRATEGY - BRITANNIA INDUSTRIES LTD.
• TURNING POINTS - BRITANNIA INDUSTRIES LTD.
• COMPETETION FOR BRITANNIA INDUSTRIES LTD.
• FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
CONTENTS

4. Y - BRITANNIA INDUSTRIES
lished – 1892 - initial investment Rs 295 – Britannia Biscuit Company
– Mechanised operations
– Took over the distribution from Parry’s
– Indian Shareholding crossed 60%
– Rechristened Britannia Industries limited.
- Revenues crossed 100 crores
– Wadia group acquired stake and became an equal partner with Grope Danone
– Sales crossed 1,00,000 tonnes of biscuits
- New corporate identity - “ Eat Healthy, Think Better “ - enters Dairy market
- Forbes Global Ranking - Britannia among top 300 small companies
– JV with Fonterra - World’s second largest Dairy company,
Britannia New Zealand Foods Pvt Ltd. is born,
Economic Times - BIL India’s 2nd
Most Trusted Brand
Forbes Global Ranking - Britannia among top 200 small companies
– Volumes cross 3,00,000 tonnes of biscuits
– Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
Commisioning of new plant in Uttaranchal – ahead of schedule

5. MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.

6. MANAGEMENT TEAM AT BRITANNIA

7. PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.

8. BRITANNIA BRANDS

9. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

10. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

11. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
SALES(RsMillion)
1
YEARS
NET SALES - BRITANNIA INDUSTRIES LTD. - 1995 -2006
1995-96
1996-97
1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06

12. STRATEGY - BRITANNIA INDUSTRIES LTD.

13. STRATEGY - BRITANNIA INDUSTRIES
XCELLENT DISTRIBUTION CHANNEL
annia products are sold in over 2 million outlets,
ching millions of consumers who buy approximately 2.4 billion packs each year.
mall army keeps Britannia going - over 100 stock-keeping units, 3,000 employees,
r 1,500 authorised whole sellers, 53 depots and 46 factories.
GGRESSIVE MARKETING OF PRODUCTS

14. TURNING POINTS - BRITANNIA INDUSTRIES LTD.

15. blished – 1892 - initial investment – Britannia Rs 295 Biscuit Company
– Mechanised operations
– Took over the distribution from Parry’s
– Indian Shareholding crossed 60%
- Revenues crossed 100 crores
– Sales crossed 1,00,000 tonnes of biscuits
- Launch of Tiger Biscuits
New corporate identity - “ Eat Healthy, Think Better “
Enters Dairy market
- “Britannia Khao, World cup Jao “
Profit up by 37%, sales up 80%
– JV with Fonterra - World’s second largest Dairy company,
Britannia New Zealands Foods Pvt Ltd. Is born,
– Volumes cross 3,00,000 tonnes of biscuits
– Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
TURNING POINTS - BRITANNIA INDUSTRIES

16. COMPETETION FOR BRITANNIA INDUSTRIES

17. COMPETETION FOR BRITANNIA INDUSTRIES

18. FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

19. • Draw from the product portfolio from GROUPE DANONE
• Enter into various new areas of food like snacks and health drinks
• Look at New distribution channels like malls
• Boost sales with aggressive brand building strategies
• Look out for both organic and inorganic growth
• Enter family size pack
FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.