This project is done under Britannia Industries Limited in New Delhi region. They started one program specially for their key outlets under which outlets would get certain extra benefits if they join the program.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
The case deals with the dilemma that the CEO of Parle had to face with Parle G, one of its best selling product, and how to keep his company's profit margin at 15%
10 Golden Rules to Make Positive Changes in Your CompanyAli Asadi
Let’s face it! We all like certainty, and no one likes change—more so when the reasons for change are not made clear. Your employees will not like change either.
While you may have the most compelling reasons for the change, unless you get your employees on board, the change is not going to be successful.
When faced with a change situation, remember that the employee may not have the input you have and may be wondering why the change is needed. To get their support, you need to convince them.
Employees need to be reassured that the change is not going to hurt them
Employees resist change because of clearly documented reasons:
a. They do not understand what the change involves
b. They do not understand how it will affect them
c. They do not understand the reason behind the change
6. When you have to implement a change that is large and likely to cause worry, take the time to talk to your employees in detail.
Speak to them in small groups so that you can talk to them individually and give them detailed reasons about the change and what it involves.
Be sure to give them the opportunity to ask as many questions as they wish.
If your reasons are logical and convincing, these employees will spread the word and convince others.
Successful organizations are those in which individuals are encouraged to challenge the main assumptions and think out of the box to improve their personal and organizational skills.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
The case deals with the dilemma that the CEO of Parle had to face with Parle G, one of its best selling product, and how to keep his company's profit margin at 15%
10 Golden Rules to Make Positive Changes in Your CompanyAli Asadi
Let’s face it! We all like certainty, and no one likes change—more so when the reasons for change are not made clear. Your employees will not like change either.
While you may have the most compelling reasons for the change, unless you get your employees on board, the change is not going to be successful.
When faced with a change situation, remember that the employee may not have the input you have and may be wondering why the change is needed. To get their support, you need to convince them.
Employees need to be reassured that the change is not going to hurt them
Employees resist change because of clearly documented reasons:
a. They do not understand what the change involves
b. They do not understand how it will affect them
c. They do not understand the reason behind the change
6. When you have to implement a change that is large and likely to cause worry, take the time to talk to your employees in detail.
Speak to them in small groups so that you can talk to them individually and give them detailed reasons about the change and what it involves.
Be sure to give them the opportunity to ask as many questions as they wish.
If your reasons are logical and convincing, these employees will spread the word and convince others.
Successful organizations are those in which individuals are encouraged to challenge the main assumptions and think out of the box to improve their personal and organizational skills.
How to Conduct an Employee Reference CheckAli Asadi
1. In the application form, you would have already received consent from the applicant to proceed with job verification and reference checks.
2. Ask for work references. Do not waste your time asking for personal references. No one will give you names of people who will have something negative to say.
3. Do not consider the application further if the candidate refuses to supply references
4. Check with the most recent employer first
5. When you get a person of appropriate seniority on the line, tell him who you are and the reason for your call. Ask if you can discuss the candidate and assure confidentiality.
6. Inform the person about the position for which the applicant is being considered so that he or she can give a more accurate evaluation of the applicant.
7. After you have given background information about the position you are looking to fill, ask some general-response questions, such as “How do you think the applicant would fit into our position?” Once the person responds, ask more specific questions.
8. Let the person talk freely as long as he or she wants without interruption.
9. Watch for obvious pauses in answers. This is often a sign that further questions on the same subject may get more detailed answers.
10. Record the responses in a standardized form.
10 Golden Rules to Measure Employee PerformanceAli Asadi
1) A performance review is an important occasion that allows both employee and manager to establish realistic goals and expectations for the near future.
2) Managers often tend to sugarcoat problems out of hesitation or wanting to avoid unpleasant situations. While it may be important to maintain good working relationships, you will harm both your business and the employee by not being candid and open.
3) Objective and healthy feedback will help your employee grow and contribute more to the company.
4) Prepare yourself by reading the job description and the self-appraisal; consult your notes
5) During a review, focus on both the positive and the negative aspects of the employee’s performance and bring out areas where improvement is required.
6) It is important to have objective, quantifiable criterion to measure performance. Typically, these fall into areas of quality, quantity, and time.
7) Considering quality of work, you could be measuring and discussing the following factors:
• Customer satisfaction and feedback
• Any complaints
• Work output that must be redone (in percentage terms)
• Peer perception of job performance
• Adherence to procedures
• Budget management
• Attitude and behavior
• Percentage of leads that result in sales
• Consistency of quality
8) Be sure that you define quality norms well in advance so that all employees know what is expected of them.
9) When measuring quantity, be careful to ensure that the quantity of work or output is qualitatively sound. The gadgets that an employee produces must be saleable. Sheer quantity without quality is only harming your business.
10) Measuring time-related issues is equally important. Can you rely on the employee to get things done on time? Does the employee coordinate complex activities with peers and customers? Is the employee punctual?
A Strategy is a big proactive decision that describes how you intend to win … by managing the strengths and weaknesses of your business to suit the opportunities and threats. Your Strategy will become powerful if you understand and implement Spirituality. Then, Spirituality is the key for long-term sustainable Success.
10 Golden Rules for Delegating Tasks to Your EmployeesAli Asadi
Successful managers are often masters of delegation.
You can never be good at everything your business requires to be done.
If you have chosen your employees with care and have trained them well, you should be able to delegate to them. Any executive who attempts to do everything himself will soon get caught in the details and will lose sight of the big picture.
Be very clear about what the job is and how it is to be done
Brief your subordinate very clearly
Allow freedom to work; accept that different people do the same job differently
Keep track of what is happening, but don’t breathe down their necks
You can delegate a job, but the responsibility stays with you
Do not delegate jobs that involve bad news or have a high degree of uncertainty
Do not delegate if the risk is high
10 Timeless Leadership Lessons from Cyrus the GreatAli Asadi
10 Timeless Leadership Lessons from Cyrus the Great. . Cyrus the Great respected the customs and religions of the lands he conquered. It is said that in universal history, the role of the Achaemenid Empire founded by Cyrus lies in its very successful model for centralized administration and establishing a government working to the advantage and profit of its subjects.
The best CEOs don’t just have strategies, they have Strategies of Preeminence that result in outside success. Yet most business leaders don’t have a strategy that is different from a strategy of operational excellence or haven’t thought about it long enough to know whether it’s working.
What does it take to create a Strategy of Preeminence? The 7 Secrets represents an Integrative, systematic, seven step process for rewriting your future, your organization’s future, and transforming yourself as a leader in the process. It starts with asking the leader, “Are you a strategist?” and goes on to designing an impossible future or ennobling purpose, building a strategy of preeminence, and a creating a delivery mechanism to match.
Every CEO and Founder can create a strategy of preeminence and drive explosive growth. Find out how here.
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
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CPG-RETAIL COLLABORATION IN EMERGING MARKETSITC Infotech
Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards a predefined goal. In today’s business world, the term ‘Collaboration’ is gaining even more attention. This is because, none of the three bottom lines - Social, Economic & Environmental, can be achieved by any company working in isolation. In this paper, we will highlight how CPG companies and Retailers in emerging markets should work together to create a profitable, sustainable and socially acceptable business environment and in turn, try to reach Nash equilibrium for all the stakeholders.
KEY SKILLSCustomer-first mindset, Leadership in Customer ServiceTatianaMajor22
KEY SKILLS
Customer-first mindset, Leadership in Customer Service and Relationship, Product Marketing and Management, Agri-input Sales and Marketing Project Management, Crop Agronomics Knowledge, Business Development, Technology in Agriculture, clear communication.
EDUCATION
COLLEGE OF AGRICULTURE, PUNE
Masters in Business Administration (Agriculture) (CGPA: 8.56)2012
· Anchor, Agro Industry Interface 2012
· Lead Campaigner, VNR Seeds, Kisan Agro Exhibition 2011
· Student council committee (arts and culture section) and industrial visit committee member
COLLEGE OF AGRICULTURE, DAPOLI
Bachelor of Science, Agriculture (CGPA: 7.83)2010 National Service Scheme – Agriculture Projects (240 hrs.)
Agro-livestock: Cattle-rearing to produce milk, egg and meat; Emu farming for small enterprises.
Crop field management: Trained farmer by educating soil testing methods and crop nutrients dosages
Trained 3 self-help groups to cultivate mushroom, empowering women in rural areas
EXPERIENCE
Mahindra AGRI SOLUTIONS LIMITED (HO)
Deputy Manager – FRM and MAV 2018 – current
· Digitization platform Kisan dost portal project : Collaborated with IT team to architect and design digital platform system to capture database of agricultural business verticals (Cropcare, seeds, EPC, import and export, and Tractor division) under one single access point to ensured efficient usage of data to achieve strategic goals.
· Farmer relationship management project: Ensured efficient call center management and drive cross- selling on the existing database of the customers through Kaizen process and QC tools.
· Drive and support the offline marketing campaigns of different verticals on digital platform by designing android APPs.
· Micro soft dynamic portal: Developed, Implemented and monitored system for call center to capture utmost database of the customers to enhance the business of the verticals through lead generation.
· Heartbeat portal: Coordinate with different business verticals to close the product complaints received in the Mahindra heartbeat complaint portal within stipulated timeline. (here actually my role is to close the complaint on portal and identify and make changes in the user interface for efficient usage)
· Mahanayak Portal and Mahanayak app project :Executed Hi-tech farm prosperity strategies – Mahanayak (FARMER AS A PROMOTOR) to improve farmer relationship and involvement , enhance sales of the products to overall $1million from 518 loyal customers and their referrals through collaboration with IT team and sales team to design inputs for digital platform (MAHANAYAK APP)
· Mahindra Agri village project: Spearheaded the project of the MAV (Mahindra AGRI VILLAGE) through adopting 14 villages till date across India. Identifying and addressing farmers pain areas both Agri & non-Agri sector with the help of baseline survey. (please rephrase this – here I want to say that ...
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With this study, we distill and prescribe characteristics, practices and best-in-class methods associated with "fast growers,“ which we define as companies with GAAP revenue growth rates of 30% or higher. As discovered in previous years and validated again this year, the central driving force for fast growers is the appropriate, aligned go-to-market model executed with excellence and coupled with financial discipline and investment.
Use this report to compare your business to like companies in the Edison portfolio, as well as industry guidance. These benchmarks and advice will enable you to map your own plan and journey to becoming a fast grower, or accelerate even faster to a $100M company.
You know about creating a go-to-market strategy, but how are you getting more from your existing customers? This deck will explore a new strategy designed to help you know, grow, and amaze your customers.
Sales Force Management and Strategy Planning based on Mayfair Confectioner , which is the brand of Asian Industries . The documents details information gathered from Mayfair and applied based on the relevant and current theories and market situations and circumstances that were present during that time
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint ...SlideTeam
Customer nowadays look for effective marketing channels to differentiate the products, its features and wants a personalized shopping experience. Hence, most of the companies are shifting from multichannel to omnichannel marketing strategies to provide their customers a seamless shopping experience by increasing their brands presence. The current scenario is that the company is using multichannel marking strategy and is incurring losses in terms of revenue, customer retention, mobile traffic frequency, customer conversion rate etc. The company wants to shift to Omni channel Marketing Strategy in order to gain the competitive advantage and increase their overall presence on multiple digital platforms. Company wants to integrate physical, digital and mobile sales channels to support and provide better purchasing experience. This presentation provides some information and details on need for omnichannel marketing to the business, issues in implementing omnichannel marketing strategy, omnichannel marketing global statistics, approaches to implement omnichannel marketing strategy, mobile applications to be used for omnichannel marketing, types of digital advertising channels with relative usage costs, ways to increase mobile application engagement, omnichannel marketing model of the company, comparing omnichannel marketing costs vs multichannel marketing costs, omnichannel marketing automation process flowchart, tools to improve marketing efforts, sales process automation model of the company, key benefits of using omnichannel marketing, omnichannel marketing dashboard with revenue and total spend, future user statistics of the company after implementing omnichannel marketing etc. After evaluating the benefits, outcomes and costs of the omnichannel marketing, the company will choose the best approach and strategy to implement and shift to Omni channel marketing and replace multichannel marketing with it. https://bit.ly/3eSPYNq
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
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3. Started in 1892 with
initial investment of
Rs 275(Britannia
Biscuit Company
Limited)
Mechanized
operation in 1921
1975,took over
distribution from
Parry’s (Britannia
Industries Limited)
90 % of Britannia
revenue come from
Biscuit
Managing Director
Mr. Varun Berry
5. MARKETING OF BISCUIT
Wholesale and Retail marketing in the Biscuit industry is carried out with a network of Dealers /
Wholesalers and Retail shops
Market share data for Indian biscuit industry:
Here are market share data for biscuit industry from report s available at IBMA
( Indian Biscuit Manufacturers Association)
Major Market Share Holders – Organized Sector
% OF MARKET SHARE BRAND WISE
(VOLUME)
PARLE
BRITANNIE
PRIYA GOLD
ITC
REST
INDUSTRY SHARE
BRITANNIA 40%
PARLE 38%
PRIYA GOLD 15%
ITC 11%
REST 6%
6. Category Britannia Parle Leader
Glucose Tiger Parle-G Parle –G
Marie Marie Gold Parle Marie Marie Gold
Salty snacks 50-50 Krack Jack Krack jack
Choco chips Good day Hide n seek Good day
Milk Milk bikis Milk sakti Milk bikis
Bourbon Bourbon Hide n seek Bourbon
Nice Nice ----------------- Britannia Nice
Multi grain Nutri choice ------------------- Nutri choice
Cream Cream Treat Kreams Cream treats
Cookie Good day 20-20 Good day
IMPORTANT BRANDS PITCHED AGAINST EACH OTHER OR PRODUCT COMPARISION
So the battle for market share continues and advantage is for consumers who will get better product
from both these biscuit majors
7. Market Share - Sector wise Market share penetration-Population wise
ORGANISED
SECTOR
UNORGANISED
SECTOR
70% 30%
Market Share – product wise
Marie and Glucose 50%
sweet, crackers ,
cream ,milk
50%
Market share - Region wise:
Market share of the industry in India as per region
ZONE % CONTRIBUTION
NORTH ZONE 25%
WEST ZONE 23%
EAST ZONE 28%
SOUTH ZONE 24%
URBAN RURAL
85%-75% 65%-55%
16. OBJECTIVES
• Provide daily report
• To analyze the various parameters which play
important role and affect the program
To identify that whether merchandiser visit to respective outlets as
per their schedule or not
To ensure that retailers got their payouts on time.
To examine the condition of Window display ( with regards to total
number of lines as well as visual appearance)
To make aware the retailers about PROGRAM if they don’t know
.
To search new areas which are still not identify by the company.
To solve out the problems arises by retailers and discuss it with distributers.
18. Target Awareness
84%
16%
Target awareness
Mandatory for the retailers to keep the target sheet
Awareness about the monthly target
Based on previous month achievements.
Necessary to fulfill the parameters of ACE program
Trained sales man on regular basis
Giving order randomly
19. Payout Details
82 %
18 %
got payout
Did not get payout
Must full fill all 3 parameters
Payment adjusted in next bill rather than in cash
Maximum of the retailers were not satisfied.
Reimbursement on quarterly basis
Full filled value target
20. Window Display
0
10
20
30
40
50
60
70
80
Attractive window display Poor window
73 %
27 %
Focus brand of the quarter
Number of facings, placement on shelf and
the nature of shelf itself is equally important.
To compete with ITC farmlite.
21.
22. Role Of Merchandiser
0
20
40
60
80
Visit as per schedule
Not any specific time
68 %
32 %
Ensuring that products appear in the right store, at
the appropriate time and in the correct quantities.
Maintaining window, arrange showcases,
counters and display fixture on a day-to-
day basis
visit next day after salesman deliver products
Feedback form with each retailers
23. Previous Month Target Achievement
0 20 40 60 80
Target Achieved
Target not Achieved
72 %
28 %
Target Achieved
Target not Achieved
Maximum have problem with target
Fixed according to previous performance
Lack of awareness is major reason
Company issue two forms
25. PLACEMENT OF DAIRY PRODUCTS
Higher cost in comparison to other
Scope is good because of BRAND name
26. SUGGESTIONS
The clause of the ACE KLUB should be made clearer to the retailers,
since few of them aren’t aware of them
The merchandizer should be able to convince the retailers to maintain
the window display and not let other brands to be displayed in this
window
Company should reimburse payouts in cash rather than adjust in bill.
A daily attendance record to be maintained for salesman at the AW point
regarding total number of outlets covered on that day because sometimes
salesman don’t bother to go to market instead take order on the mobile
Tracking should be undertaken for retail outlets also. This would help to ascertain outlets where are
stocks are not moving and also help to understand the stock trends for particular routes.
27. Perform a detail demand survey at regular interval to know about
the unique needs and requirements of the retailers.
The company should make hindrance free arrangement for its
customers/retailers to make any feedback or suggestions as and
when they feel.
A strong watch should be kept on distributors so that the goodwill
of the BRAND doesn’t get affected
Some new areas discovered were too huge, so the distributor can
make a whole new beat for this area.
The salesmen can be given extra training on customer relation
skills. This will enable them to win trust of the new retailers and
make them regular company customers.
28. At some points the distributors were not willing to add the new area
under their beats. For this company can give better incentives to
them and make them aware about various benefits
At a few distributor points, there is a shortage of vehicle for ready
stock, this delays the supply, and for this the company can make a
mandate to the distributors to maintain certain number of
permanent vehicles for supply.
The company can give free merchandizing to these outlets.
29. Retailers always seek for profit making deal from the
company. That’s why company can’t force retailers to keep
their product only. Carrying out relevant sales promotional
activities can increase biscuits demands and thus increase
in sales. An attempt made by Britannia to increase their
business and sales by ACE KLUB PROGRAM justify the
goal of the company in business growth. This study has
helped to gain good experience and more information
about the various attribute which support the program.
CONCLUSION
30. REFRENCES
Confederation of Indian Industry [online]:
http://www.cii.in/About_Us.aspx?enc=ns9fJzmNKJnsoQCyKqUmaQ== [02:00 pm 8th April 2014
Indian Biscuits Manufacturer’s Association ;http://www.ibmabiscuits.in/site-map.html [08:00 am 5th
April 2014]
Federation of Biscuit Manufacturers of India: http://www.biscuitfederation.com/indus_profile.htm [
05:00 pm 7th March 2014]
Britannia Industries Limited [online]: http://www.britannia.co.in/Britannia_Annual-Report_2012-13.pdf
[08:00 pm 23rd March 2014]
MD ZEYAUL HAQUE., 2011/08. marketing-strategy-of-Britannia [online]
http://goodmorningishan.blogspot.in [11:15 am 27th Feb 2014]
31. PRESS TRUST OF INDIA., 2010. Dairy products will be significant for Britannia's growth:
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