Britannia is a food products company based in Calcutta that was started in 1892. It is now India's number one food brand and produces various biscuits and other snacks. Britannia has expanded to include multiple plant locations across India and maintains a vision to dominate the food and beverage market by offering a range of tasty yet healthy brands with every third Indian being a consumer.

1. PRESENTED TO:
PROF. RASHI AGRAWAL
PRESENTED BY:
RAJA KUMAR

2. INTRODUCTION
Britannia is the food products based in Calcutta
It was stared in 1892
Chairman: Nusli Wadia
Initial investment of Rs.295
1921- Imported machinery introduced
1975- Britannia Biscuit Co. takes over biscuit distribution from parry’s
1983- Revenues crossed 100 cores
1997- Re-birth new corporate identity “Eat Healthy, Think Better”
2001- No. 1 food brand of the country

3. CONT…..
2005- Rebirth of Tiger “Swasth Khao Tiger Ban Jao”
2006-07- It was leader among FMCG company.
2009- Britannia launches Active Mind.. “Eat
Healthy, Think Better” to “Drink Healthy, Think
Better as well.
Total Income- 22,285.8 million (year end march
2012)

4. PLANT LOCATION
Kolkata
Mumbai
Delhi
Chennai
Rudrapur
LOGO
Red colour denotes Energy &
Vitality
White colour denotes Purity
Green colour stands for
Nutrition Freshness

5. PRODUCT
Nutri-Choice Biscuits: Oats, Veg cakes, Health starter kit, 5 Grain, Sugar Out &
Digestive etc.
New Milk Bikis
Little Hearts
Good day
Bourbon
Tiger, & Maire.

6. SWOT ANALYSIS
STRENGTHS
• Widely accepted in all generations
• Easily available in various forms
• Provide good Remedy for hungry in
the form of ready food
• Using manpower on large scale
WEAKNESS
• Increase the cost of food products
• Company is using manpower on
large scale so expenses are high

7. CONT…..
OPPORTUNITIES
Provide competition to foreign
opportunity
Provide goods to nation at
cheaper rate
Increase economy of India
THREAT
Competition may increase
Lack of technology

8. COMPETITORS
Amul
Anmol
Parle
Priyagold
Sunfeast

9. VISION
To dominate the food &
beverage market in India with a
distinctive range of “Tasty Yet
Healthy” Britannia brands.
Every third person, in India
should be a Britannia consumer
MISSION
To dominate the food and
beverage market in India
To be one of the best biscuit
company