the dream company

1. Lever
Limited
By
Abhishek Gaurav
Roll No. 5

2. A brief history
 Enters the Indian market with introduction
of soap bars in 1888
 Lifebuoy introduced in 1895
 Pears,Lux and Vim followed subsequently
 Vanaspati launched in 1918
 Famous dalda brand launched in 1937

3.  Hindustan Vanaspati Manufacturing, first
Indian subsidary set up in 1931
 Lever Brothers India Limited set up in
1933
 United Traders Limited set up in 1935
 All 3 companies merged to form HLL in
1956

4. Management Structure
 Board
 Division
 Central function
 Resources

5. Board
 Headed by the chairman
 5 whole time directors
 5 independent non-executive directors

6. Divisions
 Home and Personal care(HPC)
 Foods

7. Home and Personal care

8.  Personal wash
 Fabric wash
 Home care
 Oral care
 Skin care
 Hair care
 Deodarants and Talcs
 Colour cosmetics

9. Foods and Beverages

10.  Tea
 Coffee
 Branded staples
 Culinary products
 Ice creams
 Bread

11. FMCG MARKET

14. HLL PRODUCTS

15. Personal Wash
• Beauty soap of film stars
• Launched in 1929
• Available in four different variants
• Launched in 1895
• Synonymous with health and value
• Relaunched in 2002 and 2004 to reposition
it

16. • Launched in 1934
• uses ingredients like neem and tulsi
• “Everything in life is about balance”
• “Beauty at an affordable price”
• Enriched with 19 special scent oils
• Fulfills the aspirations of rural India
• Introduced in 1902
• Unlike conventional soaps glycerine
is retained within the soap
• Available in 3 variants- amber, green
and blue

17. • Traditionally identified with freshness
• Launched by unilever in 1957 and has been
available in India since 1995
• Formulated to be pH neutral and mild on
skin
• Launched in 1947
• Positioned as a natural skin care soap to
give silky glowing skin

18. Fabric Wash
• “Surf Excel hai na”
• Available in 3 variants- blue, quick wash
and automatic
• Launched in 1969
• “ Whiteness strikes with Rin”
• Launched in 1987
• “Best clean with less effort”
• Solution to heavy duty laundry like bedsheets

19. Skin Care
• Launched in 1978
• based on a revolutionary breakthrough
in skin lightening technology
• Contains niacinamide (Vitamin B3)
• Available in 12 premium skin care solutions
• Launched in 1846
• In 1914, Pond’s cold cream and vanishing
cream marked brand’s evolution to a beauty
icon
• Acquired by Unilever in 1987

20. Oral Care
• Launched in 1975
• First gel toothpaste to be launched in India
• Targets youth
• Also includes toothbrushes
• Launched in 1993
• First toothpaste with a unique antibacterial
agent to check germs
• Also includes a range of toothbrushes

21. Hair Care
• Clinic Plus health shampoo was launched
in 1987
• Clinic All Clear launched in 1996
• Launched in 1964
• Positioned as “Hair Expert”
• “ It knows you and hence knows exactly what
your hair needs”

22. Deodorants
• Launched in 1999
• Leading male deodorant brand in India
• Available in 5 fragrances
• First deodorant to be launched in India
in 1995
• Only deodorant to promise 24 hour protection
from body odour

23. Colour Cosmetics
• Wide variety of products and services that cover
all facets of beauty care
• Products for lips, nails, eyes, face and skin
• Services like Lakme Beauty salons

24. Ayurvedic Personal and Health Care
• Ayush was launched in 2002
• Ayush range comprises shampoos, hair oil,
skin cream, soap and nutritional supplements
• Ayush therapy centres

25. TEA
• Launched in 1903
• Touches the homes of over 500 million
consumers
• Available in 4 powerful sub brands- Taj Mahal,
Red label, Taaza and 3 Roses
• World’s largest tea brand
• An iconic brand for youth through its
hot and cold formats

26. FOODS
• Acquired by HLL in 1995
• Consists of deliciously wholesome products
for kids
• Kissan range consists of sauces, jams, squashes
and ready-to-drink products
• Knorr annapurna salt first launched in 1997
and then relaunched in 2001 with breakthrough
technology
• Annapurna Atta, launched in 1998, is made
with patented technology

27. COFFEE
• Launched in 1969
• Created history by garnering 21% of market
share in 1st
year of its launch
• Key brands include Roast & Ground and Malabar
Roast & Ground
ICE CREAM
• Launched in 1995
• Key launches include Cornetto, Feast, Viennetta
and a range of Sundaes

28. New ventures
•Ayush Ayurvedic products and servicesAyush Ayurvedic products and services
•Pureit water purifierPureit water purifier
•Hindustan Lever Network

29. COMPETITORS
 Colgate Palmolive
 P & G
 Nestle
 Marico
 Nirma
 Dabur

30. Profit and Loss Account
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Sales 7120 8342 10215 10917 11392 11781 10951 11096 10888 11975
Other
income
118 183 244 318 345 381 384 459 318 304
Interest 57 33 29 22 13 8 9 66 129 19
PBT 605 850 1130 1387 1665 1943 2197 2244 1505 1604
PAT 412 580 837 1069 1310 1540 1731 1804 1199 1354
EPS of
Re1
2.08 2.81 3.67 4.86 5.95 7.46 8.04 8.05 5.44 6.4
(Rs crore)

31. FUTURE PROSPECTS

35. THANK YOU