Social Media 3
Twitter and Digital Strategy"
http://www.youtube.com/user/Twitter?feature=results_main!                           !
Good things about Twitter on Social Media Strategies:"   -    Itʼs a constant timeline feed, time relevance is        alwa...
Some Marketing Tips to create a successful Twitter communication"   1.  Share good content but using your own       voice:...
Some Marketing Tips to create a successful Twitter communication"   2. Use keywords in your tweets: Theyʼre a   great driv...
Some Marketing Tips to create a successful Twitter communication"   3. Share links to relevant content and   donʼt deviate...
Some Marketing Tips to create a successful Twitter communication"   4. Use search features to discover what   your clients...
Some Marketing Tips to create a successful Twitter communication"   5. Connect with the right people and tweet with   them...
Some Marketing Tips to create a successful Twitter communication"   6. Cultivate relationships: Pay attention when   someo...
Some Marketing Tips to create a successful Twitter communication"   7. Use a classic icebreaker: Never forget that   netwo...
Some Marketing Tips to create a successful Twitter communication"   8. Engage your audience:"   Find ways to reach out and...
Some Marketing Tips to create a successful Twitter communication"   9. Be helpful: Donʼt use Twitter as a constant   infom...
Some Marketing Tips to create a successful Twitter communication"   10. Be transparent: If you make a mistake admit   it, ...
Some Marketing Tips to create a successful Twitter communication"   11. Use Hashtags to support your purpose, this   is th...
Some Marketing Tips to create a successful Twitter communication"   12. Drive traffic to your channels: But do it right,   ...
Some Marketing Tips to create a successful Twitter communication"   13. Take advantage of the tools: You can   optimize ev...
Some Marketing Tips to create a successful Twitter communication"   14. Please donʼt ever forget the Call to Action:   Wha...
Some Marketing Tips to create a successful Twitter communication"   15. Be Creative and have fun with your   followers: Tw...

Twitterʼs not about you, itʼs about your audience. Figure out what youraudience wants to hear about and tweet it.
"
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Social Media 3

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Social Media 3

  1. 1. Social Media 3
Twitter and Digital Strategy"
  2. 2. http://www.youtube.com/user/Twitter?feature=results_main! !
  3. 3. Good things about Twitter on Social Media Strategies:" -  Itʼs a constant timeline feed, time relevance is always important.! -  More frequency, you can post as much as you want/can, but quality over quantity.! -  External link friendly platform (Not like Pinterest) .! -  You can now ad images without a third party app.! -  Less text messages more twitter.! -  Ideas in a few words, since we donʼt like to read that much is a perfect platform to express ideas.! -  Massive consumption.! -  Highest mobile expression of a social network.! -  Itʼs now an standard communication channel.! -  Itʼs getting more and more visual every day, now is not just about 140 characters anymore.!
  4. 4. Some Marketing Tips to create a successful Twitter communication" 1.  Share good content but using your own voice: Content syndication is getting less and less relevant every single day, share your reasons and make it sound like a revelation. ! ! Make it feel natural for Godʼs sake, use your personal/brand values and represent that voice on whatever youʼre saying. !
  5. 5. Some Marketing Tips to create a successful Twitter communication" 2. Use keywords in your tweets: Theyʼre a great driving force for content, a keyword is the backbone of a successful tweet. ! " Create a list of keywords that represent your intention, put them on the wall and donʼt ever forget to use them. Quality over quantity, make every tweet count.! !
  6. 6. Some Marketing Tips to create a successful Twitter communication" 3. Share links to relevant content and donʼt deviate from your initial purpose: People will take you as a referent when it comes to content source, so make sure you do it right. Share more links that @replies.!
  7. 7. Some Marketing Tips to create a successful Twitter communication" 4. Use search features to discover what your clients want, be a solution to whatever theyʼre looking for by providing a link to a great article or video that answers their question. This one action could lead to an ongoing dialogue that in turn may lead to a customer relationship later. (Go to tip #3)!
  8. 8. Some Marketing Tips to create a successful Twitter communication" 5. Connect with the right people and tweet with them, donʼt expect to follow someone that will follow you back, find relevant people and the growth will come.! ! Explore tools like Follower wonk, Twellow and Wefollow to find people that are relevant to your business, start by being local.! ! When you find your audience donʼt just tweet at them but with them, follow their conversations, always thank whoever is talking about you or your industry.! !
  9. 9. Some Marketing Tips to create a successful Twitter communication" 6. Cultivate relationships: Pay attention when someone is talking about you. This is basic marketing and in order to build a relationship, you have to follow up, give people premium treatment. Thank them, ask them questions, retweet them, etc. Make yourself an small list of those people and keep them in mind." ! !
  10. 10. Some Marketing Tips to create a successful Twitter communication" 7. Use a classic icebreaker: Never forget that networking is about faces and real people, remember what we used to say to break the ice? Well that works here TOO!!! Duuuhhhhh, letʼs be more humans and less machines here." ! Icebreakers help you recognize if that stranger can become something else, engage and start a long term relationship.! !
  11. 11. Some Marketing Tips to create a successful Twitter communication" 8. Engage your audience:" Find ways to reach out and engage your audience. Too many businesses want to just set their Twitter feed on autopilot or constantly push promotional content. Lead discussions, create and build relationships, trust, leadership and then those followers will become customers.! !
  12. 12. Some Marketing Tips to create a successful Twitter communication" 9. Be helpful: Donʼt use Twitter as a constant infomercial feed, donʼt try to push messages only, push solutions and help solving real life problems, even if these problems are just lack of knowledge or curiosity." "
  13. 13. Some Marketing Tips to create a successful Twitter communication" 10. Be transparent: If you make a mistake admit it, if you donʼt have the experience, admit it, if you know that your business is weak at some levels, admit it, use your conversations to get some customers insights, trust me that will give you credibility and trustworthiness. Be real and honest." ! The quickest way to lose credibility? If, as a business, you attempt to cover-up, lie or over- promise and under-deliver.! !
  14. 14. Some Marketing Tips to create a successful Twitter communication" 11. Use Hashtags to support your purpose, this is the most efficient way of making conversations relevant and spread a message, create mechanics, encourage people to support a cause, thatʼs why TT on Twitter are always massive. !
  15. 15. Some Marketing Tips to create a successful Twitter communication" 12. Drive traffic to your channels: But do it right, using a context, being part of a solution and keeping in mind previous 12 points of this presentation. ! Integrate as part of the conversation, very important to keep that in mind.! ! Donʼt forget to include your Linkedin account, thereʼs where business happen!! !
  16. 16. Some Marketing Tips to create a successful Twitter communication" 13. Take advantage of the tools: You can optimize every social effort with free tools such as www.hootsuite.com trust me youʼll see your effectiveness increased in no time if you do it right. " " www.summify.com is another great tool to filter content that is more relevant to follow, retweet, reply and increase engagement, that will build more credibility especially when you mix both original and syndicated content.! !
  17. 17. Some Marketing Tips to create a successful Twitter communication" 14. Please donʼt ever forget the Call to Action: What do you want them to do with your Tweet? Ask questions, offer things, ask for a Retweet if they agree on what your saying, etc. Just try that for a day and then compare your engagement rates before and after doing that.!
  18. 18. Some Marketing Tips to create a successful Twitter communication" 15. Be Creative and have fun with your followers: Twitter regulations are lot more flexible than Facebookʼs, take advantage of that and create dynamics, giveaways, games, images sharing mechanics, etc.! ! Remember that everyone loves a good deal, send as many direct messages as you can, here you can do it!! !
  19. 19. 
Twitterʼs not about you, itʼs about your audience. Figure out what youraudience wants to hear about and tweet it.
"

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