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All You Need to Know About SEO

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Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO.

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Published in: Marketing

All You Need to Know About SEO

  1. 1. ALL YOU NEED TO KNOW ABOUT SEO #BizHeroes chat w/ @LeeOdden
  2. 2. I'D SAY MODERN SEO IS BOTH SEARCH ENGINE & CUSTOMER FOCUSED. GOOGLE PAYS ME NOTHING, BUT CUSTOMERS PAY ME EVERYTHING. @LeeOdden
  3. 3. Q1.What has changed about SEO and is it still relevant?
  4. 4. A1. There are less loopholes to exploit and more focus on creating content that's easy to find & provides value Lee Odden @leeodden A1. It is about creating content of value.. that helps or solves a problem & getting it in front of your target audience! Brian Fanzo @iSocialFanz A1. Think of SEO as writing what you want to be known for & what content people are looking for. Answer their questions. #bizheroes Mack Collier @mackcollier A1. A little SEO food for thought: 74% of all Internet traffic in 2017 will be video #BizHeroes @TrueFilmPro
  5. 5. A1.Funny enough, it's ALWAYS been about creating good content from The Google's POV. They're closing short-cuts Kalynn Amadio @kalynnamadio A1.If you are in a competitive category, great content alone will not win in search. You must optimize performance. Lee Odden @leeodden A1.By putting content instead of loopholes first, #Google and #Bing are creating a better internet. Thom Crowe @thomcrowe A1.Some people make SEO way too complicated. It's all about relevancy! Cendrine Marrouat @cendrinemedia
  6. 6. Q2. If we optimize for Google, doesn’t that ignore customers? Can you do both?
  7. 7. A2. Great SEO is all about optimizing experiences. Findability and solving information problems. That means customers & Google. Lee Odden @leeodden A2. Don't write for search engines, write for customers. Then, optimize to make it easier for them to find you. Cendrine Marrouat @cendrinemedia A2. People need content That helps them solve their problems. Google loves that, too. Kerry Gorgone @kerrygorgone A2. One thing I have learned is if the title of your post is a relevant Google search phrase it tend to do MUCH better in search Mack Collier @mackcollier
  8. 8. A2.Focus on creating a site for people first but I make sure it's completely optimized for SEO. Best of both. Josh St. Aubin @joshstaubin A2.Haiku: S-E-O is hard So is writing good content Master both to win! Robert Moore @medialabrat A2.Google ha snever bought anything from me, but customers/clients have. Optimize for customers 1st, search engines 2nd James Svoboda @realicity A2.SEO+ content marketing +social media +public relations is the win. Lee Odden @leeodden
  9. 9. Q3 How should keywords be used to optimize a website?
  10. 10. A3. Keywords used naturally w/ SEO are nearly transparent as “optimized” content. Use in titles, names, links, copy, headings Lee Odden @leeodden A3. Create content that is engaging & speaks to your clients, not just bots. Users can tell the difference Thom Crowe @thomcrowe A3. Keywords are essential for consumers to find the best about an industry at a quick glance @TrueFilmPro A3. Keywords are great for understanding visitor interests & KW volume can be business intelligence gold. James Svoboda @realicity
  11. 11. A3.Important to remember: keywords people search for don't necessarily align w/industry terms of art. See it from their POV. Kerry Gorgone @kerrygorgone A3.Keywords help keep focus on a page. Everything should support those key points, but there should be value on the pg for people. Josh St. Aubin @joshstaubin A3. I like using Empathy maps in persona discovery -- great way to find keywords and address pain points. Kelly Hungerford @kdhungerford A3. Too often Brands skip the step about understanding what content their community wants & try to just SEO spam them! Brian Fanzo @isocialfanz
  12. 12. Q4. What keyword tools will help me understand the phrases my customers are using?
  13. 13. A4. If you have an internal search engine (on site search) look at logged queries for search phrase ideas Lee Odden @leeodden A4. Google Keyword Planner, Uber Suggest, and Your own Analytics and Webmaster tools are great sources. James Svodoba @realicity A4. I love using Twitter Search as well. Cendrine Marrouat @cendrinemedia A4. Checking your site's analytics for keywords visitors used to find your site is GREAT way to decide what to write about! Mack Collier @mackcollier
  14. 14. A4.On lead gen forms, analyze the text of customers describing their problem, what they want. Great keyword ideas. Lee Odden@leeodden A4.I always think social listening/insight provides value BEFORE the actual content & SEO efforts. Ian Gertler @iangertler A4. Create a #SocBiz community with internal employees & external customers to provide content direction then add SEO Brian Fanzo @isocialfanz A4. #SEO you say? No better way for a bot To learn what matters Kalynn Amadio @kalynnamadio
  15. 15. Q5. How does social media affect SEO?
  16. 16. A5.You can use keyword insight to inform social content - community mgrs, social strategists. That content can impact search viz Lee Odden @leeodden A5. SEO + Social + Great Content = Helping Community & providing them value! It is a team effort! Brian Fanzo @isocialfanz A5. Links shared publicly through social networks can be crawled. Public social content can be copied = signals for search. Lee Odden @leeodden A5. Social Media serves as an outlet to amplify SEO success @Truefilmpro
  17. 17. Q6.What is a Google Penguin Update? A Panda Update? And Hummingbird?
  18. 18. A6. Google Penguin is for combating search spam, especially through links that do not comply with Google Guidelines Lee Odden @leeodden A6. Briefly; Penguin: Over-optimization penalty. Panda: Sorry Link Farms. Hummingbird: Semantic Search. Neeraj Thakur @neerajT4 A6. Hummingbird update was about determining user intent and factors the totality of a search phrase, not just single words. A6. Google Panda is about content quality & filtering thin, duplicate & spammy content from search. P4.0 Lee Odden @leeodden
  19. 19. Q7. What comes first: content, social media or SEO?
  20. 20. A7. Buyers come first! Lee Odden @leeodden A7. Once you know who you serve, you know: 1. what to create 2. how to create it and 3. how to deliver it... Cendrine Marrouat @cendrinemedia A7. SEO/keyphrase research, social/collaborator research, then create content, then social promotion, then go viral, then rank! Andy Crestodina @crestodina A7. Ultimately It's people. Everything hinges on that - the rest is just getting them there. Josh St. Aubin @joshstaubin
  21. 21. A7. Content is the reason search began in the first place. My money is on content - that's easy to find & share. Lee Odden@leeodden A7. Social listening to hear your audience, provide content that serves their needs, optimize SEO and social media distribution. Jessica Roberts @connect2life A7. Community comes first. Once you know your community, you can then craft quality content, good SEO & social media. Thom Crowe @thomcrowe A7. A sound understanding of the psychology of the platforms your end user (humans) are using. Heather + Scott @NewcomProperty
  22. 22. OPTIMIZE YOUR CONTENT FOR SUCCESS PURCHASE LEE'S BOOK HERE!
  23. 23. Join us for our Paper.li's #BizHeroes chat Tuesdays 2pm ET Moderated by: @KDHungerford @Paper_li

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