Kelly Hungerford presented on how to use Twitter for job searching and recruiting. She discussed listening for opportunities, targeting the right audience, and engaging purposefully to grow followers. The key points are to focus your profile, choose topics wisely, share knowledge through curation, engage authentically through images and mentions, and consistently interact with others to attract opportunities.

1. Tapping Twitter
For Job and Talent Search
Gèneve Career Planning Meetup
01.10.2015
Kelly Hungerford

2. A Quick Intro

3. Hi, I’m Kelly...
● I’m a native Californian, mom of two and wife to one;
● I help startups with social brand strategy and digital
marketing operations;
● I’m passionate about helping companies and people
connect through new media.
I laugh at my own jokes and… I like to Tweet.

4. What’s on for today?
Twitter for job search and recruiting!
● Listening and monitoring for opportunities
● Targeting and attracting your audience
● Engaging with purpose, growing the right following
We’ll also talk about some basics that hold true across all
platforms.
Goal: Walk away with an understanding of how to make
yourself more ‘attractive’ (social-media speaking) to the
people looking for you.

5. Twitter

6. of recruiters use social media as part of their process.
Social media has become an almost universally adopted hiring tool.
92%
47% are using Twitter.
shrm.org
adweek.com
65% of companies found new hires through social media.

7. What’s Twitter all about?
real-time database
what’s happening now
500,000,000 Tweets daily
connecting with strangers !
Credit: Brian Talbot

8. Basics

9. - Will Rogers
“You never get a second chance at
making a first impression.”

10. Your content says it all
85% of employers and 100% of recruiters will look you up on
LinkedIn before calling you.
They will also look on Google, Facebook, Twitter, Tumblr, Snapchat. Impressions
matter.

11. Be focused, choose wisely
Job seekers
● Update your profile to reflect who you are,
what you seek
● Be positive in communication
● Steer away from controversial topics (unless
that is a part of your job…)
● Share, but not TMI!
● Be human, be memorable, be relevant
● Be a stalker!
Recruiters/Employers
● Steer away from duplicating Jobup
● Share content on the mark;
● Content that informs or relates core
values, industry or positions
● Pull back the curtain on operations
● Shine a spotlight on people
● Be human, be memorable, be relevant
● Be a stalker!

12. Examples
Job seekers Recruiters/Employers

13. Hands-0n
Everyone!
1. Check your avatar. Not a great picture? Make
a note to change it.
2. What are the three things you would like
people to know about you or your company?
Write those down and update your profile
now, or later to reflect them.
3. What color best represents your character or
brand? Create an image to reflect this. Not
sure how? Go to www.canva.com to get
started

14. Think
Don’t take a gamble
with personal branding.
Credit: Credit: wallpapers-best

15. Monitor

16. - unknown
“Every good conversation starts
with good listening.”

17. Twitter Search
Step 1. Search by
● Hashtags or keywords
● https://twitter.com/search-advanced
● location
● distance
Tools:
Free: Twitter, Topsy, Hashtagify
Paid: Spyderqube
Also search communities, forums, comments
and participate in Twitter chats!! Tip! Marketing near:"Switzerland" within:15mi

18. List(en)
Job seekers, list by
● company
● industry
● recruiters
● Influencers
Recruiters, list by
● industry
● influencers
● job sites
Tools: Tweetdeck, Hootsuite, SproutSocial

19. Hands-0n
Everyone!
1. Perform a hashtag or keyword search. Start
with words that represent your interests.
2. Create a list? Private vs public? Think about
how you’re using your list
3. Add the list to your S.M management service.
Don’t use one? Create a Tweetdeck account
for free. www.tweetdeck.com

20. Listen
Actively, and daily.

21. Attract

22. “The number one value in social
media is sharing”
- Unknown, and it’s true!

23. Be a knowledge beacon
Curate!
● Brand yourself
● Show expertise, passion, interests
● Attract the right (targeted) people
Tools:
Free: Feedly, Paper.li, Buffer

24. True story!

25. Hands-0n
After hours homework:
1. Check out Feedly, Paper.li or another
aggregation platform. Aggregation saves
time and surfaces the gems for sharing
2. Create a Buffer account. You can queue up to
10 posts for free, after that it’s 9$ a month.
3. Queue content automatically from Paper.li or
Feedly to your Buffer. Consistency is
important in attracting an audience.

26. Knowledge
Attracts opportunity

27. Engage

28. “There is no more B2B or B2C. It’s
all Human to Human. #H2H”
- @bryankramer

29. The hard truth
The bad news
● Adults have 3-8 second attention spans.
Use images
● The lifespan of a tweet is about 5
minutes
● 1% of your followers see your Tweets
The good news!
● 90% of people will respond to
@mention. Use that as an
opportunity to say ‘Hi’.
● Visuals drive 180% more
engagement than posts without
● Visual content is processed 60,000x
faster than non visual content
● Being human wins hearts!

30. Be human, not robotic
Take 30 minutes a day over the next 30 days
● Share one inspiring visual or quote 2x
week (tweetchat, lists…)
● Share images w/posts on 50% of posts
● Add a @mention to each post (either
author or source)
● RT the posts of people you want to notice
you
● Show emotion, show you are real

31. Join a Tweetchat
Take 1 hour a week to participate in 1 Twitter
chat that reflects your interests.
● Build relationships with the community
● Showcase your knowledge and expertise
● Put yourself on potential hiring/recruiting
radar
http://www.razorsocial.com/guide-to-twitter-
chats/
*I host #BizHeroes Tuesdays 8pm CET. Join me
anytime!

32. Be visual
● Created a quote
from a Tweetchat
● Attracted attention
● Followed up and
said thank you
● Continued engaging

33. Tweet. Rinse. Repeat
● Monitor analytics
● Track who is interacting
● Connect personally
● Repeat what’s working

34. Share
Show you care
and you’ll connect.
These guidelines will help.

35. Get started tapping new
opportunities today.

36. Thank you!
Let’s connect!
You can find me @kdhungerford on Twitter
and on LinkedIn.
I look forward to keeping in touch!