This document discusses the role of fashion promotion and how it may develop over the next five years. It defines fashion promotion and explains how fashion shows fit under this concept. A brief history of fashion shows is provided, followed by a debate around whether some shows have become too extravagant and expensive. The essay then looks at how technology and accessibility of images online have reduced the need for buyers to attend shows in person. However, fashion shows still serve to promote brands and sell the overall look, rather than just individual garments. The role of fashion shows may evolve further to balance promotion and practical considerations around pre-ordering.